We unboxed a set of Atlas bars, and it's a good reminder that not every upgrade needs to be complicated. Strong 7000-series aluminum, a GL Tune that takes the edge off for long days, and your pick of rise to match your setup.
Come by Bicycles Etc. and check them out.
Bicycles Etc. Jacksonville, Florida
Bicycles Etc. Jacksonville, Florida Owned by Michael Scarbrough. The BEST Bicycle Store in Jacksonville!
Mikayla Parton's been putting the FOX Podium inverted fork through its paces, and it's easy to see why she's charging harder on it. It rides like a downhill fork but stays in a familiar single-crown setup, giving her the stiffness and confidence to hold a line at speed.
Stop by Bicycles Etc. and we'll show you what it's about
09/08/2026
Bike rack setup matters more than most people realize. π
A few things to check before every trip: make sure the rack is rated for the weight of your bikes, that each bike is secured at the frame and not just by a wheel, and that nothing is spinning or shifting at highway speeds.
A quick tug test before you pull out of the driveway can save a lot of heartbreak down the road. Come in and ask us about rack options if you're still figuring out your setup. π
09/07/2026
Family rides this month have a little extra magic to them. β¨
The summer rush is over, the evenings are longer than they'll be soon, and there is still just enough warmth to make an after-dinner neighborhood loop feel like a real adventure. βοΈ
Fresh out of the box, straight into the desert. Reed Boggs breaks down the Accomplice lace-up: MaxGrip rubber, stretch tongue, built-in toe protection.
Stop in to Bicycles Etc. and grab a pair.
09/02/2026
Trail riding rewards you in ways that are hard to describe until you experience them. π
The light is lower, the colors are starting to turn, and views like this one feel like they were made for this time of year. If you've been thinking about getting into mountain biking, September is genuinely one of the best months to start. π
08/29/2026
Send it. π€π€
Summer at the bike park is its own kind of magic. The dust is flying, everyone's pushing a little harder than they probably should, and somehow it all works out.
Bike parks are one of the best ways to build confidence on technical terrain in a controlled setting. If you've been curious about downhill or enduro riding, this is the time of year to give it a try. π
08/28/2026
August heat adds a whole new layer of difficulty to big efforts, and hydration is the first thing that gets away from people. π§
A good rule of thumb: drink at least one bottle per hour in hot conditions, more if you are climbing or pushing hard.
Electrolytes matter just as much as water. And if you feel thirsty, you are already behind. π¬
Elliot Jamison tells us the FLOAT X2 Live Valve NEO has changed his whole approach to setting up his bike for world-level enduro racing.
If you're the type who puts in big pedal days and wants every efficiency you can find, this is worth a look. Come by Bicycles Etc. and we'll show you everything you need to know.
Transporting bikes can be rough on your rig, and Peter Jamison isn't taking chances hauling his bikes through the Utah desert. It fits his tailgate, holds his whole fleet, and won't stop your tonneau cover from closing.
Come by Bicycles Etc. to check it out. https://pbxx.it/vdNsJf
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Address
8036 Philips Highway, Ste 8
Jacksonville, FL
32256
Opening Hours
| Monday | 10am - 6pm |
| Tuesday | 10am - 6pm |
| Wednesday | 10am - 6pm |
| Thursday | 10am - 6pm |
| Friday | 10am - 6pm |
| Saturday | 9am - 5pm |
| Sunday | 11am - 5pm |