Real Estate like a Rock Star

Realtors how are you helping your people with all the craziness in the real estate market? Here are 3 ways to show up as the Realtor pro!

You've done it! 😎 Committed to time away from your family for the weekend for several hours holding an open house.

How to make it worth your time?⏳

Preview the property and note the cool 👀 or sexy features that are most likely to attract buyers

things like : outdoor kitchens, luxurious bathrooms, pools, etc.

Create a 30 second 🎥 video highlighting these features and giving the details of your open house event.

Your video may sound something like this..

➡️➡️ Features like the 12000sft oversized Lot, outdoor fire pit to enjoy under the big Texas starry skies, a wide open kitchen with plenty of room for gatherings and nice work at home space. All these features are available in 25119 Butter Ridge Way which I will be holding open this Saturday from 10-2.

Come see this treasure and for more info click the link below. See you then! ⬅️⬅️

Post the video along with the details of your open house to your social sites!

Be sure to include the link to your Impact website which drives all the leads directly to you! It’s worth boosting this post .

The effort you put into preparing for an open house only increases the likelihood of good results. If you are going to be away from your family, maximum effort is recommended.

Coming up next I will show you how to use video as a stand out feature in follow up!

Until then if there’s anything I can help you do to grow your business, please let me know

The more you know and understand how people feel about the real estate process and dealing with agents, the better you're going to be able to serve their needs with the empathy necessary to forge strong relationships.

Hi, I’m Michele Verwold Real Estate Like a Rockstar and I wanted to share with you the easiest way to do this.

So, what is the easiest to find out how people feel about the real estate process and dealing with agents?

Ask. Just ask.

Ask them what they've liked, what they dislike, what their expectations are...and what surprised them.

The good news about this activity is two fold.
1. By asking them You learn what is important to people as they are looking for in an agent.

2. By doing this activity You’ve have had a meaningful real estate conversation with someone you know.

You know and I know that the fastest way to grow your business is by talking to other people about real estate.

If you’ are a brand new agent and are reaching out to people you know for the first time probably introducing your new business the conversation may sound something like this :

"Hi Angie, it’s Michele how are you and John and the kids with school?
The reason for my call is that I have started my new real estate career, and one of my most important goals for me - is to build a business based on customer service designed to meet clients expectations.

In order to learn what that looks like, I wanted to ask people I know about their past real estate experience. Would you mind sharing with me what you liked, didn’t like about your last real estate transaction? "

Sit back and listen.

If you’re an experienced agent and you haven’t connected previously with everyone you know, it might sound like this:

"Hi Angie It’s Michele, how's everyone doing? It’s the time of year that I always analyze my business and look for ways to improve. One of my focus for 2021 is increasing customer service designed to meet clients expectations. In order to learn what that looks like, I wanted to ask people I know about their past real estate experience. Would you mind sharing with me what you liked, didn’t like about your last real estate transaction?"

Then be quiet and take notes.

Connecting with people on a personal level is the pillar to an agents referral success. Asking each of them individually is a form of flattery and people love that you cared enough to ask them. Most people love to help.

I like to think of it like this:

Everyone you know and ask can have a hand in building your successful real estate career.

As always if there is anything I can to do help grow your business I'd love to hear from you.

One of the most powerful ways you can overcome your "newness" in real estate is to know your stuff and establish yourself as the "Knowledge Broker" for your market.

If you can speak with confidence about a variety of market conditions, people will automatically assume you've been in the business for a long time.

Hi I’m Michele Verwold Real Estate Like a Rock Star and Better Homes and Gardens Gary Greene in Tomball How do you do that? By studying the market. Let me share with you the top 5 things to focus on so the “How long have you been in the business”? questions melts into non existence.

1. Market segments

Low end, mid market, high end/luxury.

Different price segments typically sell better at different times..

By studying what’s selling -and why
you’ll know where to focus.

2. Daily hot sheets - You need to be inside your MLS tracking activity on a daily basis. Our Houston Matrix system has fabulous features like MarketWatch, Favorite Searches and Hot Sheets right on your Matrix home screen.

Being able to explain why certain market segments are selling, while others are not, will be extremely impressive. First thing in the morning with a cup of copy the data is right at your finger tips.

Where to start?

Don’t you want to be the Pro in the Know of your neighborhood?

You need to know about every new listing, recent pending and and of course every single sold listing

3. Expireds and FSBOs - Even if you don't have any luck converting these people to clients, you can learn a TON from talking with them and asking about their experience. Often these discussions will give you a roadmap of what NOT to do

4. Contracts - Read them, learn them and understand contracts so you can speak intelligently about them - when your client's life savings is on the line.

Negotiation confidence and strength comes from knowing these terms and how to use them to your clients benefit.

It’s easy to pick a paragraph or a section a week to focus on and learn.

5. Finally the Communities in Your Market. Study to learn their differences: Amenities, price ranges, school districts, pros and cons, and even the builders who originally built there etc.

By building these learning activities into your daily time block schedule, you will quickly become confident and easily seen as the Knowledge Broker in your area.

I hope you find this information helpful. As always, if there is anything I can do to help grow your business, I’d love to hear from you

There’s 2 questions homeowners are asking me today.

“Is it a good time to sell my home?” and “Can I do it in a safe and healthy manner?”

I’m Michele Verwold with Better Homes and Gardens Real Estate Gary Greene in Tomball

Here’s the myths that I’m hearing:

1️⃣. It is not a good time to sell or
2️⃣. Home values are decreasing because of the state of our market.

Those are myths. The opposite it actually true

Actually there’s less ⬇️ inventory right now. And the time to sell is when there’s less ⬇️ competition.

The law of supply and demand will always overcome the economy. Right now is just that opportunity.

Are there concerns about the virus? You bet. Rightfully so.

Are there concerns about oil? Of course

But do buyers and sellers still have home needs? Absolutely they do.

And right now there’s not much inventory. That’s a huge benefit of our market

If your home is in the Tomball area price range under $500K the month supply of inventory is 4 months or less and that’s a sellers’ market.

So the laws of supply and demand are in your favor.

What we can do for you right now at BHGRE Gary Greene is to sell your home in a safe and healthy manner.

Our agents are taking steps and changed our marketing and selling process to accommodate the desires of buyers and sellers.

This is how we can do it:

✅ Showings are happening virtually with Facetime or video walk throughs or schedule when there’s only one person at a time, and agents have a process to sanitize after showings and wearing masks for agents and buyers.

✅. E-signing documents from the listing paperwork to contract signing and even inspections negotiations. All handled in a paperless fashion.

✅. Marketing is handed with 3D virtual tours and even public open houses held virtually

✅. Earnest money is even deposited electronically via an app.

✅ Closing and money transfer happen electronically with curbside or drive up closings.

If your desire is to sell your home and maximize your dollar in a safe and healthy way at BHGRE Gary Greene our agents are prepared to do just that.

Please call us at 281-310-5888

Emails are boring. People get too many of them. My clients won’t open any emails I send.

You may be thinking this. But it doesn’t have to be that way.

I’m Michele Verwold with Real Estate Like a Rock Star

I wanted to share with you 2 simple ways your email can be relevant and a powerful tool to keep in touch with your clients.

1️⃣. Dont Spam-Email that gives no value to the recipient is considered spam

As Realtors we need to remember our target audience, and what they’re looking for or what’s relevant to them.

When we give juicy nuggets like :

✅what’s happening in the community, or around their neighborhood

✅stats about the market or

✅how to’s –how to prepare for a showing

✅Answers to questions consumers want to know -
..We are giving value

2️⃣. 😀😍❤️😀To increase your email’s open rate be sure to include one of these 15 top opened emojis.

Remember most email is opened on a cell phone, those emoji’s look great on a cell phone!

As always if there’s anything I can do to help you grow your business, I’d love to hear from you

Houston Realtors are you ready to get back to business?

No matter your logo, company color or brand, we Invite YOU to this FREE online event!

Click the link to register. See you Thursday at 11am.

www.agentproductivityplan.com

Marketing The Right Way Today

✅ How To Thrive By Not Using Outdated Sales Language

✅The Target You Need To Focus On That Everyone Else Is Missing

✅Needs vs. Circumstances

✅The #1 Agent Differentiator You Must Immediately Implement

Follow The Link To Reserve Your Seat!

www.agentproductivityplan.com

Geographic Farming Social Media style VS. the more expensive way of mailing post cards.

Like 🌶🍅🌿 gardening your geo-farming should feed content to those in your farm that is beneficial to them.

It needs to meet THEIR needs

1. Market information 📈📊📉 data is paramount.!

You should be the curator of stats for the “state of the market” in your farm.

2. Announce the new businesses and make the introduction of the owners and give them a platform to share all that is whooptie of their restaurant!

They’ll say why they chose this area, what’s on Their menu, and contact info.

Have them share your video! Boom💥 Double whammy marketing

3. New listings! Make sure you’re the one talking about the inventory of new listings. Tell what’s attractive of the listing all the special features.

You can’t take credit for the listing but you can tell everyone about it.

When you share the listing video be sure you post the link to mls so that it leads back to you!

I hope you find this helpful!

If there’s anything I can do to help you grow your business let me know

Super Successful Videos that grab attention, and stop the scroll…there is a skill and strategy!

Today I want to share with you 5 elements of an attention grabbing video that engages consumers and builds brand recognition.

I’m Michele Verwold with Gary Greene in Tomball

1️⃣. The Hook –think of it as a Newspaper Headline.

You recognize this as what the newscaster says right before commercial that gets you to come back.

The Hook is NOT – “Hey everyone, Happy Monday, I hope everyone is happy and Healthy”

You only have 3 seconds to engage and you lost their attention before you even got started.

2️⃣ Quick short intro-You heard me say I’m Michele Verwold with Gary Greene.

3️⃣ Tell them what you’re going to tell them.
Like at a 3rd grade level. Be clear.

You want them to know what they’ll get by investing their time in your video.

4️⃣ Now, you give the good stuff-your content.

You’ll want to plan it out so your content flows. It is ok to have notes to look at, but you don’t want to read it.

It’s important—no call to action.

Remember you’re giving content away.

If you keep engaging the consumer with content they’ll come back to you when they’re ready.

5️⃣ Write out the content of your video and make it part of your post.

Check the spacing, no big long paragraphs. A few emoji’s ok but don’t overdo


You can use www.rev.com and they will transcribe you’re video.

Just upload it to their website and they’ll send you back the transcribed document.

Great when you don’t have time.

Hope you found this information helpful!

As always if there’s anything I can do to help grow your business let me know.

I hope to see all your videos out there!

Now is the time to connect❤️

Connect in a way that hasn’t happened in a long time.

We know that business comes from deep relationships.

There are 3 Super🦾 powerful questions to deepen your relationships.

❇️ How are you?
❇️ How is your family
❇️ How can I be of service for you?

We know after this tough period of time the business will come back.

Deepen your relationships now.


If I can help you grow your business let me know