Firm AF

Firm AF Strength training for real life. Coach led. Low impact, high results. Helping Hoboken adults stay strong, pain free, and confident for the long run. No egos.

Just good people getting stronger together. To deliver athletic-driven, low-impact workouts that build strength, boost confidence, and reduce stress; all while creating a supportive and fun community in Hoboken. Firm AF isn’t just a fitness studio. It’s a mindset, a movement, and a crew that lifts each other up every single day.

09/05/2026

Sometimes you don’t need a group class.
Sometimes you need 30 minutes to yourself.

That’s Personal AF.

Starting Tuesday, September 8, Personal AF sessions are available to book.

Book in advance and save your spot. 💪
https://www.firmaf.studio/schedule

YOU + YOUR PUP = WORKOUT BUDDIES. 🐾Firm AF is going to the dogs and we’re not mad about it. 😂💪Bring your favorite four-l...
09/03/2026

YOU + YOUR PUP = WORKOUT BUDDIES. 🐾

Firm AF is going to the dogs and we’re not mad about it. 😂💪

Bring your favorite four-legged workout buddy to Firm & Friends, a special pup-friendly workout designed for you to move, sweat, and have fun together.

📅 Sunday, September 27
⏰ 10:30 AM
📍 Firm AF — Southwest Hoboken

💧 Water + treats provided for pups & pup parents!

Spots are limited — grab yours and let’s get moving. 🐶🔥

09/02/2026

WHY I KEEP COMING BACK 💪

For Mona, Firm AF has been there through every stage of her first pregnancy. From personalized workouts to a community that knows her by name, it’s more than a workout. It’s her place. 🫶

And we’re so grateful she keeps coming back.

Your journey. Your workout. Your Firm AF.

SEPTEMBER IS HERE. 🔥A new month, new ways to train, and plenty happening at Firm AF.Swipe through to see what’s coming y...
09/02/2026

SEPTEMBER IS HERE. 🔥

A new month, new ways to train, and plenty happening at Firm AF.

Swipe through to see what’s coming your way this month. →

YOUR SEPTEMBER LINEUP. 👀

Personal AF. Firm & Friends. September deals.
A little something for wherever you are in your fitness journey.

Which one are you trying first?

THERE’S A CLASS WITH YOUR NAME ON IT.

Strength. Core. Conditioning. Full-body sculpt.
Whatever you’re feeling, we’ve got a class to match.

Swipe → to find your fit.

YOUR WEEK. YOUR WORKOUT. 💪

Morning, midday, or evening — find a time that works for you and get it on the calendar.

Save this slide for your next workout plan.

FIRST TIME AT FIRM AF? WE GOT YOU. 🤝

No matter your fitness level, you’ll get expert coaching, modifications, and a workout that meets you where you are.

Come as you are. Leave feeling stronger.

READY TO GET FIRM? 👀

Your next workout is waiting.

📍 Southwest Hoboken
💪 Classes + Personal AF
🔗 Book through the link in bio

Let’s get stronger together.

08/30/2026

80s Theme AF was a total SUCCESS—and honestly, the vibe was unmatched! 🌈⚡️

Thank you to everyone who joined us, whether you understood the assignment and dressed all the way up… or simply showed up. We’ll allow it. 😂

Loved the class? Watch out for it on our new Monday-night schedule! 👀

And now the real question: Are you ready for next month’s themed class? What’s next—another decade, an iconic artist, or a completely unhinged vibe? Drop your ideas below! ⬇️

Haven’t tried Firm AF yet? DM us for our intro offer.

We don’t just work out—we serve looks, have fun, build community, and create a safe space where you can be unapologetically YOU. 💛🖤

We’re taking a little Labor Day break! Firm AF will be closed September 5th–7th and back to our usual hours on September...
08/30/2026

We’re taking a little Labor Day break!

Firm AF will be closed September 5th–7th and back to our usual hours on September 8th.

Enjoy the long weekend, AF! ⭐️

08/28/2026

Hey, it’s Sonny, owner of Firm AF! 👋

Working out and trying something new can feel a little scary—but I’ve got you.

On the Glutes Slide, we start with one simple movement and gradually build it into something stronger, more athletic, and more functional.

You don’t have to start here. We’ll meet you where you are—and together, we’ll get you here. 💪

First time at Firm AF? I’ve got you there, too. Click the link below to get 5 classes for just $49. 💛🖤

https://api.hellowalla.com/previews/141700?b=11700&type=package

Address

601 Observer Highway
Hoboken, NJ
07030

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