Million Dollar Chiro

Where you start doesn’t have to determine where you end up.

In Episode 70 of Million Dollar Chiro: The Podcast for Chiropractic Practice Owners, Dr. Duncan looks back at Dolly Parton’s beginnings in rural East Tennessee and one of the things that made her story so remarkable: she never tried to distance herself from where she came from. She built on it.

There’s a lesson there for practice owners, too. Potential patients and people in your community can tell when you’re not being authentic. If you aren’t authentic, then building trust and credibility becomes almost impossible.

In honor of Dolly’s passing last week, “What Dolly Knew” is a two-part conversation about the lessons she left behind—not just in life, but in business.

🎧 Episode 70, Part 1 is out now. Listen wherever you get your podcasts!

This week’s episode of Million Dollar Chiro is a little bit different.

Following the passing of last week, Dr. Duncan wanted to honor someone she has admired for most of her life and to talk about why Dolly wasn’t just an incredible entertainer, but also an incredibly smart businesswoman. 🪕

In Episode 70, “What Dolly Knew: Part 1,” Dr. Duncan shares Dolly’s story of growing up in Appalachia, her own family’s connection to the region, and what practice owners can learn from the way Dolly approached her roots, her brand, her success, and the people around her.

One of our favorite lessons from the episode is that where you come from doesn’t have to make you feel small. Instead, embracing your roots helps show people that you are authentic.

This is Part 1 of a two-part conversation, so listen to Episode 70 now and stay tuned for Episode 71, where we’ll get even deeper into what we can learn from Dolly about business. 🦋
https://podcasts.apple.com/us/podcast/ep-70-what-dolly-knew-part-1/id1733151475?i=1000787227450

What if you could get rid of the cancellation policy in your chiropractic clinic?

For years, I thought enforcing a cancellation policy was the best way to keep patients accountable. But after implementing an auto-draft maintenance program, I realized there was a better way.

It's been a win for our patients, our front desk, and the overall health of our practice.

Recently on the podcast, I shared 7 reasons why making the switch has helped us:

- Reduce cancellation headaches
- Improve patient retention
- Create more predictable recurring revenue
- Simplify life for our front desk
- Give patients a consistent monthly investment in their health

If you've ever considered implementing a maintenance membership or subscription model in your practice, I hope these insights get you thinking.

🎙️ Want to learn exactly how we rolled it out, handled patient questions, and made the transition successful? Listen to Episode 67 of ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ where I break down the entire process from start to finish.

🦋 Butterfly in the sky, I can fly twice as high! Take a look, it’s in a book, a reading rainbow! 🌈

This line is not only a core millennial childhood memory from an absolute 🎶 BANGER 👩🏻‍🎤 of a theme song, but it’s also good advice — sometimes the answer you’re looking for can be found in a book. In this episode, Dr. Duncan shares four of the business books that have had the biggest impact on how she has led and continues to grow the practice. Each one tackles a different challenge that almost every practice owner will face at some point.

Swipe through to see which book matches the challenge you're facing right now. 📚

And if you want the Cliff’s Notes before adding them to your reading list, Episode 69 of ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owner’ breaks down the biggest takeaways from each book, and how Dr. Duncan has applied those lessons in her own practice.

Tune into Episode 69 for the full recap!
https://podcasts.apple.com/us/podcast/ep-69-book-recommendations-for-chiropractic-business/id1733151475?i=1000778710474

Last week, we brought back one of our most popular episodes because the lessons are just as relevant today as they were when this episode first aired.

One of the biggest gaps in chiropractic school? Learning how to actually run a business.

In this episode, Dr. Duncan shares the four business books that have had the biggest impact on how she leads her practice and grows her team.

📚 Who Not How by Dan Sullivan

📚 Buy Back Your Time by Dan Martell

📚 Never Lose an Employee Again by Joey Coleman

📚 You Can't Teach Hungry by John Morgan

We'll dive into the biggest takeaways from each book and how they've shaped the way Dr. Duncan approaches hiring, delegation, leadership, employee retention, and building a practice that doesn't depend on the owner doing everything.

If you're looking for your next business read, or simply want to become a stronger leader and practice owner, this is an episode you won't want to miss!

🎧 Listen now wherever you get your podcasts.
https://podcasts.apple.com/us/podcast/ep-69-revisit-book-recommendations-for-chiropractic/id1733151475?i=1000778710474

There are a lot of business books out there, but these four completely changed Dr. Duncan’s perspective on growing a chiropractic practice. Not just because they have great ideas, but because they're filled with strategies she has actually implemented inside her practice.

📚 Who Not How —

📚 Buy Back Your Time —

📚 Never Lose an Employee Again —

📚 You Can't Teach Hungry —

From hiring the right people and building better systems to creating a stronger culture and getting your time back, each of these books has helped shape Dr. Duncan as a leader.

If you're investing in continuing education for your clinical skills, don't forget to invest in your business education too. On Episode 69, .maryfrancesduncan dives deeper into each of these books, the biggest lessons she took away, and exactly how she’s applied them in our latest episode of ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners’.

Which business book has had the biggest impact on you? Drop it in the comments ⬇️ We’re always looking for our next great read! 📖