Million Dollar Chiro

This summer marks 2 years of the Million Dollar Chiro podcast! 🎙️

📆 Over the last two years, my executive assistant Kelsey and I have had real conversations about what it actually looks like to own, operate, and scale a chiropractic practice — the wins, the challenges, and everything in between.

We’ve connected with chiropractors from all over and had some incredible guests share their experience and perspective along the way:

- Dr. Iva Hughes on why getting involved in your state association matters (Ep. 9)
- Dr. Phil Golinsky & Phoebe Casey on building and scaling a chiropractic empire (Ep. 37)
- Dr. Sophie Wright on what the first year of practice really looks like (Ep. 40)
- Dr. Bill Sherrier on career paths and his perspective as VP of Palmer College (Ep. 46)
- Garrett Gunderson on money, ownership, and financial strategy (Ep. 57)

If you’ve been listening, thank you. Your support means more than you know! 🙏🏻 And if the podcast has helped you at any point in your journey, share it with another chiropractor. That’s how we continue to elevate this profession and help more practices grow.

💰 Million Dollar Chiro | Podcast, Courses, and Coaching

Just like a successful business, you can’t do everything alone.

Your support system matters, both in your clinic and behind the scenes.

Meet Dr. Duncan’s husband, Will…the occasional copywriter for Million Dollar Chiro! 📝
From proofreading to refining captions, course content, and messaging, he helps make sure everything that goes out is clear, precise, and grammatically correct.

With his background as an attorney and English major, he brings a level of precision that elevates it all. As a result, we never forget to include an Oxford comma — not on Will’s watch! ⌚️

A reminder that building something great is never a one-person job.

If your team lacks motivation… it’s usually not a motivation problem. It’s a leadership and hiring problem.

In Episode 66, we break down what motivation actually looks like inside a chiropractic practice — and why it’s not about hype, perks, or constantly trying to “pump people up.”

It comes down to who you hire, what you tolerate, and the standard you set as a leader.

You can refine skill. You can train systems. But you can’t teach someone to care. If someone doesn’t want to be there, no amount of motivation tactics will fix that. That’s why having the right hiring funnel matters.

If you need help with that, head to milliondollarchiro.co. I’ve put together a hiring funnel guide that walks you through exactly what to look for (and the red flags to avoid) 🚩 when building your team.

🎙️ Listen to Episode 66 of Million Dollar Chiro wherever you get your podcasts!

What actually motivates your team? 🤔

If you think it’s just about pay, perks, or the occasional pep talk… this episode might change your perspective. In reality, motivation in your practice starts with leadership and what you tolerate is what you validate.

In Episode 66 of ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ we’re breaking down how to build a team that’s engaged, accountable, and operating at a high level.

- What true motivation actually looks like in a practice
- The difference between engaged vs. just going through the motions
- Leadership mistakes that quietly demotivate your team
- How to build accountability that inspires performance
- What to do when you have unmotivated team members
- Simple ways to boost morale and maintain consistency

If you want a team that takes ownership and drives your practice forward, this is a must-listen! Episode 66 out now on Spotify, Apple Podcasts, and our website!

https://podcasts.apple.com/us/podcast/ep-66-unlocking-team-motivation-in-a-chiropractic-practice/id1733151475?i=1000764160274

Are you underestimating your front desk staff? They’re not “just answering phones” ☎️ … they’re shaping your entire patient experience. If this role isn’t dialed in, your practice feels it. If the front desk is providing patients with a great first impression, it helps your practice retain patients and attract new ones.

This is the most underestimated position in your clinic, and it could be costing you growth.

🎧 Episode 65 is out now!

📽️ Flashback to 2016, the grand opening of my first practice in Greenville, South Carolina! I was so busy after opening my doors in October 2015 that it took me months to have enough time to even plan a grand opening.

When I first started my practice, I had just graduated from and moved back to my hometown with $50k cash 💰saved in a shoebox from waiting tables and a vision to build something of my own.

Looking back, I had no idea how much I would learn, how many mistakes I’d make, or how much I’d grow not just as a chiropractor, but as a business owner. And that’s exactly why I started Million Dollar Chiro. I remember what those early days felt like - the uncertainty, the pressure, the excitement, all of it. I want to help make the process easier for doctors who are just starting out by giving them the knowledge I gained from both my early successes and my mistakes.

No matter where you are in your journey, I’m here to support you. If you’re in the early stages of planning your new practice, if you’ve only just begun thinking about starting a practice, or if you’ve already started your practice and you’re just trying to figure things out, I can help because no matter where you are, I’ve been in your shoes. 👟

🎙️ Tune into the ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners’ for episodes on leadership, marketing, and business development - just for chiropractors.