08/24/2026
Well, d̷̬̠͍͌̐à̴̛͎͇̊̾ṿ̷̛͍͙͒̈́̚ creates another masterpiece once again, this time on a deep custom anodized set of 32" Blunt 35's.
Sometimes you don't know if something will work out (cue: color tanks built for 622 diameter rims), but you give it a try anyhow. We love a good troubleshooting win. 😎
08/04/2026
Restock of the tie-dye Velocity tees just dropped! Find them on our website or ask your favorite local bike shop to get one heading your way. 👕
08/01/2026
Velocity rims as zodiac signs pt. 2 🌔
07/31/2026
Velocity rims as zodiac signs. 🌒
07/17/2026
Just a heads up to those who might not be yet aware of the wildfires in Minnesota and Canada, two of our beloved Michigan neighbors. We're thinking of you over there.
06/26/2026
Refresh of the classic logo Velocity tee now in stock! Colortone teal and black tie dye or Comfort Colors in black with white print. Model Jill is 5'2 1/2" and holding deep custom matching 29" Blunt SS rims in a small while model Mitch is 6 foot and 6/10ths of an inch riding 32" Blunt 35s wearing XL. Printed locally by Transfigure Print Co.. Grab yours now on our site because they're already going fast! 👀
06/12/2026
Striking a pose with some of the trophy catches found at Velocity USA. 🎣
05/26/2026
Happy extrusion day! After the aluminum arrives by flatbed from Arizona, we carefully unload it via forklift and then arrange it by order of the drill schedule in the factory. Carl makes the job look like a walk in the park, but trust us, it can be a meticulous and nerve-wracking task. 🥵
04/02/2026
At 800g per rim, the B43 was a triple-walled rim we did indeed manufacture in the mid-late 2000s. We wanted something stronger and stiffer than the Deep V. Weight? Who cared. Would we do it again? Ehhhh. The support on the inside of the join was necessary for added strength, but it made rolling it more difficult. Although nothing bad ever happened with its namesake... maybe not the bar we'd want for a product name today. As Mitch suggested, "if we made that rim today, it'd probably be a little taller so we could name it the B-52s." 🎶 Alternatively, we still do manufacture the Deep V and the Chukker rims, if you're after something tall and sturdy.