Welcome to Rubber Soul Bicycles, the Central Valley's Premier bike shop.
07/20/2026
Rich is asking for support for his brother Stuart and Cindy's Healing Journey
Donate to Support Stuart and Cindy's Healing Journey, organized by Rich Holdsworth Hello, my name is Richard Holdsworth. This is a Go Fund Me page t… Rich Holdsworth needs your support for Support Stuart and Cindy's Healing Journey
07/17/2026
The Fastest Gravel Race Bike Ever Made
The all-new Crux 5 is purpose-built for one outcome: getting riders to the finish line first. Not through one breakthrough, but through the combined effect of weight, aerodynamics, and ride quality working together as a system.
At the center of it all is a single metric: Time to Finish, a complete measure of real-world speed across actual race conditions.
This is gravel racing distilled to its purest form. Less wasted energy. More forward speed. When the goal is the top step, nothing gets you there faster.
A bicycle is more than just gears, frames, and tires. It is a tool for self-discovery. You don't know what you'll find out there on the trails, the gravel paths, or your daily commute, or how it will change you. But you have to start the journey to find out. Stop by Rubber Soul Bicycles today. Let our experienced team fit you with the perfect ride to begin your next great chapter. Your journey is waiting.
Rubber Soul Bicycles M-F 10a - 6p | Sat 10a - 5p
132 W. Nees #111
Fresno, CA 93711
(559) 435-2453
bikejourney
07/07/2026
What Sets Tarmac SL9 Apart
Time to Finish. The only metric that matters
Engineered around real race outcomes, not isolated numbers. Tarmac SL9 delivers the lowest total race time of any road bike we’ve tested.
Our most aerodynamic road bike
4 watts faster at race speeds, with every tube shaped to manage airflow with a rider in motion.
Nothing is lighter
A 687g FACT 12r frame and complete builds starting at 6.5kg set the benchmark for aero road weight.
Vado 3 Evo, the e-bike that's ready to turn "I'll drive" into "I'll ride."
Why riders are loving it:
- Smooth, powerful pedal assist for effortless rides
- Long-range battery to keep the adventures going
- Comfortable upright geometry for all-day cruising
- Wide tires for confidence on pavement and light gravel
- Integrated lights and practical features to keep you rolling day or night
Whether you're commuting, running errands, or just escaping the group text, the Vado 3 Evo is built to make every ride more fun.
Stop by Rubber Soul Bicycles and take one for a spin.
07/01/2026
Meet the All-New Specialized S-Works Tarmac SL9
The S-Works Tarmac SL9 is the fastest road bike ever made, delivering the lowest real-world Time to Finish of any road bike. Lightweight, aerodynamic, ride as one with the bike. When the goal is to cross the line first, no road bike gets you there faster.
Visit us to experience One Bike To Rule Them All
Cannondale Tesoro Neo X 2 StepThru, the e-bike that's ready for weekday commutes, weekend adventures, and those "I'm just going out for coffee" rides that somehow turn into 20 miles.
- Features you'll love:
- Powerful Bosch pedal assist to help flatten hills and stretch every ride.
- Long-range battery for more exploring and less worrying.
- StepThru frame for easy on-and-off convenience.
- Front suspension and wide tires for comfort on pavement, gravel, and everything in between.
- Integrated rear rack makes hauling groceries, work gear, or your latest farmers market finds a breeze.
- Built-in lights and fenders help keep you visible and ready for changing conditions.
Whether you're replacing car trips, exploring new trails, or just looking for an excuse to ride more, the Tesoro Neo X 2 StepThru is up for the challenge.
Available now at Rubber Soul Bicycles.
Warning: Side effects may include taking the "scenic route" every single time.
Central SJV Summer Cycling Rule #1: If your ride starts after 9 AM... you're probably making a life choice.
Here in Fresno, we don't stop riding when summer shows up, we just adapt. Early morning rollouts, plenty of water, sunscreen, shady coffee stops, and the occasional "Is it me, or is the pavement melting?" conversation.
Before you head out, make sure your bike is just as ready as you are. Fresh tires, smooth shifting, reliable brakes, and a quick tune-up can make all the difference when the temperatures start climbing. Stop by Rubber Soul Bicycles and let us help get your ride dialed in so you can focus on enjoying the miles, not unexpected mechanicals.
Located at 132 W. Nees Unit 111, Fresno, CA 93711 | (559) 435-2453
No poses. No scripts. Just another day in the shop.
Fixing bikes, sharing stories, solving problems, and doing what we love.
Thanks to our crew for bringing the energy every day and to our customers for making it all worthwhile.
LOCATED AT:
132 W. Nees #111
Fresno, CA 93711
(559) 435-BIKE
RideMore
Behind every tune-up, bike fit, and trail recommendation is a team that loves getting people on bikes.
Meet a few of the faces that keep the wheels turning at Rubber Soul Bicycles.
Whether you're gearing up for your next adventure, tackling your daily commute, or just stopping by to talk bikes, we're here to help.
Thanks for being part of our cycling community.
| Monday | 11am - 5pm |
| Tuesday | 11am - 6pm |
| Wednesday | 11am - 6pm |
| Thursday | 11am - 6pm |
| Friday | 11am - 6pm |
| Saturday | 11am - 5pm |