Wheel & Sprocket

Wheel & Sprocket Wheel & Sprocket is your favorite family-owned local bike shop since 1973, offering professional service and bikes from top brands.

We serve SE Wisconsin, Fox Valley, Madison, Chicagoland, and offer online shopping 24/7 at wheelandsprocket.com. Our History
Founded in 1973 in Hales Corners, Wisconsin, Wheel & Sprocket began as a small, local bike shop with big dreams. Chris Kegel started out as a bicycle mechanic just two weeks after the store first opened. Since then, he has worked in every position in the company, from the bottom up. Chris eventually became a partner in the business, and by 1989, he became the sole owner and president. Today, our Wheel & Sprocket brand has extended its reach to four stores in the Metro-Milwaukee area, two in the Fox Valley, and our first stores south of the border, in Evanston, and Oak Park, IL. Even after 50 years, Wheel & Sprocket is family owned and operated by those who have a passion for cycling. Locations in:
Bay View, WI
Fitchburg, WI- NEW! Franklin, WI
Fox Point, WI
Brookfield, WI
Delafield, WI
Appleton, WI
Middleton,WI
Oshkosh, WI
Evanston, IL
Oak Park, IL
Park Ridge, IL

ALL Wheel & Sprocket locations will be closed on Sunday, September 20th for the annual Chris' Slow Roll, a fundraiser fo...
09/19/2026

ALL Wheel & Sprocket locations will be closed on Sunday, September 20th for the annual Chris' Slow Roll, a fundraiser for the

Join us at this FREE ride for all💛

09/17/2026

Well, this is pretty cool🥰! Wheel & Sprocket Middleton was voted one of the TOP 3️⃣ Bike Shops in the Madison area.

Thank you for voting for us! We're so grateful to be apart of this community🥹

09/16/2026

One object, limitless purposes. Isn’t that beautiful?❤️
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💭Why do you ride?

Head to FallColorFestival for a chance to win this sweet Marlin 6!
09/16/2026

Head to FallColorFestival for a chance to win this sweet Marlin 6!

We are 11 days away from the FCF! I wonder who is going to win this sweet ride. Register at fallcolorfestival.org today!

The doorcountycentury hype is real! It was a beautiful weekend riding on the roads of Door County with everyone💙
09/15/2026

The doorcountycentury hype is real! It was a beautiful weekend riding on the roads of Door County with everyone💙

09/15/2026

Had to take my new Project One Checkmate SLR9 to the Appleton Wheel and Sprocket store for some fitting adjustments yesterday. When I got there Peter the store manager was at the front door and ready to work on my bike. And the mechanic that worked on it, Dalton, even programed my Sram Red shifters to my Garmin head unit. Now I can change screens on my Garmin without touching it. Yeah! I always get such great service there! Thanks for the great service and sponsorship!

Address

Franklin, WI

Opening Hours

Monday 11am - 7pm
Tuesday 11am - 7pm
Wednesday 11am - 7pm
Thursday 11am - 7pm
Friday 11am - 7pm
Saturday 10am - 4pm
Sunday 11am - 4pm

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