Artisan Golf LLC

⛳️ Artisan Golf isn’t a continuation of Nike or “The Oven”—it’s something far bigger, unrestricted by corporate rules, margins, or price points.

Master craftsman David Franklin, Mike Taylor, and John Hatfield reflect on the true DNA behind Artisan. Freed from corporate handcuffs, they’ve combined decades of experience from every major brand they’ve worked with to build without limits. But as Mike Taylor points out, the deepest root of their craftsmanship traces back to the passion, standards, and heritage of the Ben Hogan Company in its prime.

How did you first get introduced to the Artisan Golf legacy? ⛳️👇

⛳️ We play the game outside, so we need to test equipment outside.

Artisan Golf fitting expert Jay Johnson explains why hitting off real grass beats synthetic mats every time. Context is everything. If you ask ten PGA Tour players whether they’d rather dial in their irons indoors on turf or outside on real grass with real golf balls, the answer is obvious. Grass provides the exact turf interaction, ground feedback, and ball response you actually experience on the course.

Did you get fitted on turf or in real conditions! ⛳️👇

⛳️ Weighting isn’t just about making a club heavier or lighter—it’s about overall balance. The relationship between head weight and grip weight dictates the balance point that allows you to see and feel the speed correctly.

Artisan Golf co-founder John Hatfield breaks down how proper putter weighting controls your distance. When your club balance is off, speed control fails. Leave it short, and you force yourself to hit harder, creating wider dispersion. Blow it past the hole, and you steer the stroke, leading to deceleration. Getting the balance point right eliminates that guess-and-check instinct so your tempo stays natural.

How do you usually struggle with speed... leaving putts short or blowing them past? ⛳️👇

⛳️ Co-founder Mike Taylor breaks down why every single piece of fitting data directly supports their manufacturing operations. Quality comes at a cost. Charging what we do isn’t a choice, it’s the reality of using top-tier vendors, investing in awesome components, and constantly pushing to develop better processes. At the end of the day, it’s always about the people and the craftsmanship behind the product. That’s what makes Artisan Golf unique.

What has been your experience with custom fitting? ⛳️👇

⛳️ Every club in your bag travels on an in-square-in path, and your putter is no different. The real variable isn’t if you arc, but how much.

Artisan Golf co-founder John Hatfield breaks down how your setup dictates your stroke on the green. If your eyes sit closer to the ball, you want a subtle, tight arc. Step further back, and that path naturally opens up into a larger arc. Getting your eye position matched to your stroke shape is the key to consistent rolling.

How does this shift your thinking at address? Drop it in the comments below ⛳️👇

⛳️ Mike Taylor takes great pride in what goes out to customers. Part of his process is waggling clubs before they go out in order to feel what the golfer will fee when they get their custom set of clubs.

⛳️ Whats the difference between an off-the-rack set of golf clubs and a custom built set of golf clubs?

Thanks for the insight DR!