09/25/2026
Sometimes you build something because you see an opportunity.
Other times, you build something because you wish it already existed.
StradaFit is the second one for me.
After what happened with my wife, I couldn’t stop thinking about how little awareness a person can have of what’s approaching from behind while they’re on the road.
And the more I thought about it, the more questions came.
Could technology help?
Could it provide an alert without requiring someone to constantly look behind them?
Could it work alongside the way people already run, walk, or cycle?
Could it provide another layer of awareness without becoming another complicated device?
Those questions became the foundation for StradaFit.
The goal isn’t to promise that technology can eliminate road danger.
It can’t.
The goal is to build a personal road safety system that can help a person become aware of an approaching vehicle from behind through a simple vibration alert.
We’re now working toward the functional prototype.
There will be testing.
There will be things we need to change.
There will be lessons we haven’t learned yet.
That’s part of building something new.
What matters to me is that we keep solving the right problem.
So as StradaFit moves forward, I’m excited to continue bringing together the people who can help turn this idea into a real-world product across technology, manufacturing, investment, and strategic partnerships.
For now, I’ll keep building.
Because this started with one simple thought:
What if people could have a better chance of knowing what’s coming from behind?
That’s StradaFit.
And we’re just getting started.
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