Wanted Coach

6 years ago, on this exact rock, Tomer asked me to spend forever with him.

Sometimes I think back to us in that tiny fish restaurant afterwards, watching the sunset over white wine. If you told us that 6 years later we’d LIVE here, have 2 girls, build a business together and somehow fit 17 lifetimes of memories in between…

I would’ve wanted to skip ahead SO badly just to see how life got us here.

And now, looking back: a lot of decisions. A lot of “fck it, let’s just go.”

They say starting a business is the greatest personal development journey. Have children at the same time and you get personal growth on steroids. 😂

And somehow, when I think about our last 6 years, it’s not the big milestones I remember most.

It’s you making me breakfast while I was in labor with Alma, completely unaware I was about to ignore that breakfast for the next 30 hours.

It’s you catching our second daughter as she was born.

Those ten minutes after we said “I do” hiding away from everyone and giggling like 2 kids because holy sh*t!! WE JUST GOT MARRIED.

Our 2 months in Tenerife when we realized this business experiment was actually becoming REAL.

Driving a truck full of our entire life to the shipping company because we bought a house in Portugal.

And now somehow we’re sitting next to each other on WANTED Mastermind calls, coaching our incredible clients together, disagreeing, adding to each other’s ideas, making each other laugh, and I still genuinely don’t know another mind that inspires me as much as yours.

Or another human who can simultaneously be this brilliant and have VERY strong opinions about that pans are not allowed to go in the dishwasher lol.

This man scans every important letter he receives so it exists digitally. Our household has systems I didn’t know households needed. (a true Virgo✨)

I love what we’ve built.

But what makes me emotional is knowing we’re nowhere near done.

There are still places we haven’t lived. Ideas we haven’t built. Versions of ourselves we haven’t met. So many ordinary Tuesday mornings and completely ridiculous adventures we don’t even know are waiting for us yet.

Happy anniversary, my love. Al(l)ways together ❤️

Thoughts?? 💭

Because you keep asking me: “Anastasia, should I start doing yap videos?” And I’m like… maybe. Or maybe not. I’d rather ask a different question though…

👇🏼👇🏼👇🏼

How do I make my message work… regardless of the format?

Because here’s what I know after coaching 120+ women over the last six years: formats change, algorithms change, Instagram changes.

What does NOT change… is human decision-making.

People still need to feel understood.
They still need to trust you.
They still need to understand why YOU.
They still need to believe your offer is worth saying yes to.

That’s why inside WANTED…

❤️‍🔥

We obsess over the strategy, offers, positioning, messaging, launches, the customer journey, the product ecosystem, the sales.

But not through the eyes of trends, no.
➡️ But through buyer psychology

AND...

we coach the woman executing all of it.

That’s the work.

Strategy AND self-trust.
Positioning AND self-expression.
Buyer psychology AND conviction.
Business growth AND personal expansion.

Not one.

Both.

❤️‍🔥

I built WANTED for the coach who isn’ interested in squeezing herself into a content box, following some one size fits all approach. She wants someone in her corner looking at her business holistically.

The coach who doesn’t want another course with 87 modules. She wants experienced eyes on her offers, her positioning, her messaging, her content, her sales, her launches. AND the blind spots she can’t see herself.

Sometimes the breakthrough is a positioning tweak, sometimes it’s a differently priced offer. Sometimes it’s the sales page. Sometimes it’s just one little but f* mighty sentence.

And sometimes…

it’s finally trusting yourself enough to execute the strategy you already have.

✨✨That’s WANTED Mastermind. DM me to inquire.

What’s your fav format right now - to create vs to consume? My answer in the comments 🤭👇🏼

On a scale of 1–10… how much do you truly believe in the value of your work before the likes, clients, or sales come in? ❤️‍🔥

Let’s get undressed.

Remove everything you’ve been hiding behind…
and finally meet the woman underneath.

She already has infinite value.

She is already WANTED.

But before the world sees her…

YOU HAVE TO. ✨🪞

If you’re loving the idea of walking into Q3 + Q4 as the woman who knows her worth and the value of her work… come join us ❤️‍🔥

comment “her” and I’ll send you the deets

This is HER… 👇🏼✨🪞

🪞 The woman who confidently puts herself out there.
🪞 The woman who knows the value of her work.
🪞 The woman who isn’t second-guessing every post.
🪞 The woman who trusts herself.
🪞 The woman who raises her prices.
🪞 The woman who speaks on stages.
🪞 The woman who becomes known.
🪞 The woman who attracts premium clients.
🪞 The woman who builds a brand people can feel.
🪞 The woman who takes up space unapologetically.
🪞 The woman who stops waiting.

She’s not somewhere in your future.

She’s not hiding inside the next strategy.

SHE IS WITHIN YOU.

NOW.

Waiting for you to choose HER.

Next week, inside BECOME HER…

we’ll reconnect you with HER through powerful embodiment, mirror work, and identity work so you stop waiting to become her…

and start showing up as HER now.

Comment HER and come join us. ❤️‍🔥

Thank you Фотограф Лісабон Португалія | Photographer Portugal for capturing my inner HER ✨

I’m so freaking excited for the women who’ll be in this room.✨✨

They’ll never look at themselves the same way again.

👉🏼 BECOME HER.

2 days.

A room full of women who are done waiting.

Mirror work. Embodiment. Identity. Positioning.

🪞🪞🪞

To finally meet the woman underneath the blazer.

If you’re meant to be in the room, you’ll know.

Comment HER and I’ll send you the details. ❤️‍🔥

Comment HER to join BECOME HER ❤️‍🔥

You’re a female coach and you know you’re absolutely amazing at what you do and what you can bring to the world. And you also know…

that accessing your next level is not just about getting even better.

It’s about becoming more known, trusted… WANTED. You want to be the woman people think of when they think of your niche.

Getting invited onto stages
into collaborations
into even bigger rooms
more demand.
more income
more money in the hands of good people
more impact

And that requires another level of HER.

Inside BECOME HER, I’ll show you how to turn your story, values, perspective, lived experience, and uniqueness into embodied authority and strategic positioning that makes you uniquely the ONE.

Your next level is hiding in a deeper expression of YOU.
Let’s uncover.

❤️‍🔥 2 Days Live
📅 2 + 3 July 2026
🥂 €11 only now before the price doubles

Comment HER to join.

How I wish Tomer Arwas | Wanted Offer Expert mom could have seen the beautiful life her son created.

Today I was sitting in the shade of our beach tent with a sleeping baby in my arms, watching Alma play by the water.

And my body felt it.

HOLY F*CK.
This is it.

The life we dreamed about.

God knows, not every day is perfect.
But these ordinary Saturdays used to be the dream.

A slow morning with my girls.
Beach time.
Holding my baby while she naps on me.
An iced caramel macchiato.
A short hike with the baby carrier.
Sandy feet in the car.
A sunset over the ocean.
Takeout sushi.
Cooking a meal for our friends with a newborn.
Tired but good conversations at the end of the day.

In moments like these, I always think of Tomer’s mom.

She left this earth far too soon.

33.

How I wish she could have seen this.

Seen the family he created.
Seen the father he became.
Seen the life.
I wish I could thank her.
And I do every day.

When you know how fragile life truly is, suddenly all the little things feel very big.

None of this happened by accident. This life is an accumulation of decisions.

Investing the money from the fancy job instead of spending it on stuff.
Becoming financially free at 28.
Leaving our jobs.
Choosing the nomad life.
Starting the business.
Going ALL IN together.
Having the babies.
Moving to Portugal.

And now here we are.

Eating sushi while the sun disappears into the ocean.

Another beautiful day to be healthy and alive.

Not everything is perfect.

But man... it’s perfect.

Mode ani. מוֹדֶה אֲנִי.

😮‍💨😮‍💨😮‍💨 there may be a version of you your business is waiting for.

And you know that it’s not just in a strategy upgrade. Or in dropping your next offer. Or speaking on another stage.

The business you’re trying to build requires a bigger version of YOU.

The version who fully owns what she stands for.

The version who stops hiding the parts of herself that make her incomparable.

The version who realizes her story, her values, her perspective, her wounds, her way of seeing the world… aren’t distractions from her positioning.

They ARE the positioning. ☄️

The coaches who become the most WANTED are the women who become impossible to compare.

The women whose brands can be felt.

The women who stop selling just a methodology and start embodying a movement.

They walk their talk.
They embody the result.
Their life becomes proof.

And people FEEL it.

That’s what I’ve watched happen in my own business.
And it’s what I’ve watched happen with client after client.

The moment they stop trying to find their positioning…
and start becoming it.

Because there comes a point where the next level isn’t asking for a better strategy.

It’s asking for more of YOU.

Comment BECOME if you want the details for a brand-new workshop I’m teaching called BECOME HER ❤️‍🔥

Had to create a coaching edition 🤣🤌🏼

Which one is your favorite?

📸

stay ahead of the curve 👇🏼

if things have felt slower or harder lately
it’s not random

it’s because the coaching industry shifted.

I’ve been in this space for almost 6 years
built a 6-figure business here
and I’m in constant conversations with coaches at every level

and one thing is very clear right now:

the way people make buying decisions has changed

small nuances… but significant.

Signing high ticket clients in 2026 means understanding what’s actually happening
before someone ever gets on a call with you

👇🏼👇🏼👇🏼

I broke down the 5 biggest shifts I’m seeing
(and what’s really going on behind the scenes)
in a short, straight-to-the-point playbook

✨ if you want it, comment PLAYBOOK
and I’ll send it over