Snowbright Samoyeds

Pretty exciting to see Snowbright featured in The Wall Street Journal! 🤍🐾 We’ve always known there’s something pretty special about Samoyeds.

With all the new attention on our breed, we hope people remember that behind the beautiful white coat is an active, social working dog that needs plenty of exercise, companionship and grooming. They’re wonderful dogs, but they aren’t the right fit for every home.

When Travis Kelce stepped off his new wife’s private jet last month in Palm Beach, Fla., his travel companion caught people’s attention.

Paparazzi snapped photos as a fluffy white Samoyed puppy trotted down the airstair, appearing at home in its new billionaire lifestyle. When the canine made its tabloid debut on TMZ the next day, Swifties were agog: “Cat lady” Taylor Swift, it seemed, had become a dog mom.

Swift’s influence on consumer behavior is undeniable. She can sell out stadium tours, inspire fans to buy branded merchandise and replicate her outfits, and even boost entire economies. Could she and Kelce make Samoyeds the next French bulldogs?

Should Swift’s dog inspire a true rush on Samoyed puppies, the breed would not be the first to gain popularity thanks to its celebrity associations.

Read more: 🔗 https://on.wsj.com/45yCQIk

How many Laney Bears do you see? We did her X-ray a little early, so counting is tricky!

Sending Sami Smiles 🐾

🏁 Turbo
✨Starlet

Facing the Sunday Scaries is better with a Sammy

💕 Lottie 💕

Turbo survived Aunt Rachel’s Midwest Boot Camp & finshed strong with a Reserve Best in Show. 🏆

Needless to say, he can’t wait to get home, see his mommy Justine, and sleep in bed where he belongs. 🤍


BIS RBIS MBISS GCHB Snowbright’s Express Lane

BIG NEWS! 👀👀

Our little Laney Bear is going to be a Mama Bear 🐻‍❄️🐻‍❄️🐻‍❄️

When I grow up, I want to be just like my dad. 🐾

🚂 Choo Choo
🦁 Leo

Dreaming of winter. 💭❄️

🏁 Turbo
BIS MBISS GCHB Snowbright’s Express Lane

📸 Amber Jade Photography

🤍 Emmy 🤍
Melting hearts since March 22, 2026. ☁️✨

Photo by Amber Jade Photography

Number what?!?!
❣️💫❣️💫❣️💫NUMBER 1️⃣💫❣️💫❣️💫❣️
💫NOVA💫 is officially #1 Samoyed in the country by breed points. Can't express how proud we are as breeders/owners/handlers & personally as a mum. Rachel has worked extremely hard keeping Nova in Show condition, getting to the shows & doing an outstanding handling job that could rival a professional. Many thanks to...
🌟 The judges that have recognized Team Nova!
🌟 Rachel's Billy & my Chris for holding down our households while we are on the road.
🌟 The encouragement & support from friends & family. You know who you are!