Advantage Media & Digital, LLC

Congratulations to the Ohio State Fair for a record breaking year!

OHIO STATE FAIR CELEBRATES A RECORD-BREAKING YEAR
Metrics show a glance at the State Fair by the numbers, including multiple records broken
COLUMBUS – The Ohio State Fair ended on Sunday, August 9 following a successful run, welcoming guests from Ohio and beyond to a revitalized fairgrounds featuring fair traditions and new buildings, attractions, activities, and experiences.

“The Ohio State Fair brings families and friends together to celebrate the best of what Ohio has to offer,” said Governor Mike DeWine. “This year, fairgoers got to experience the revitalized fairgrounds firsthand, with the grand opening of the updated Dairy Products Building, the new Ohio-themed carousel, and the brand-new Ohio Showcase Building and Ohio Agriculture Center. Seeing so many Ohioans come out to enjoy these new spaces made this one of the most memorable fairs yet."

The Ohio State Fair continues to celebrate Ohio with favorite traditions like the butter cow, livestock shows, Natural Resources Park, and the All-Ohio State Fair Band & Youth Choir, along with new exhibits and attractions, big-name entertainment, free live music, daily family-friendly performances, and educational activities.

This year, the Fair broke three records, including all-time high spending both on the Midway (rides and games) and concessions (food and beverage), and attendance, which was 1,025,190. Midway revenue was more than $3.3 million, up 8.4% over 2025, and concession revenue was $9.2 million, a 12.6% increase over 2025. Attendance was 5.8% higher than attendance in 2025, and 2% higher than the previous Fair attendance record set in 2023 of 1,006,228.

"The 2026 Ohio State Fair was a tremendous success, welcoming record numbers of Ohioans to celebrate all things Ohio," said Ohio Expo Center & State Fairgrounds Executive Director Adam Heffron. "None of this is possible without the year-round work of exhibitors, vendors, volunteers, youth organizations, state agencies, law enforcement, sponsors, and, of course, the staff here at the Ohio Expo Center & State Fairgrounds. A successful Fair would not be possible without all of those groups, as well as our fairgoers from across the state, the country, and beyond, who came out in record numbers to make this year one to remember."

Ohio State Fair

We’ve been a little quiet over here because we’ve been busy behind the scenes working on some exciting client projects, but we wanted to jump on and share a few things we’ve been seeing in the social media world lately. 👀

Short-form video continues to take over, shopping directly through social media is making the path from discovery to purchase easier than ever, and authenticity is winning over perfectly polished content.

Social media is always evolving, but one thing stays the same: people want content that catches their attention, makes their experience easier, and feels real.

Consider this your reminder to keep creating, keep experimenting, and don’t be afraid to show the personality behind your brand.

Proud to partner with the The Ohio State Fair again this year!
A lot of exciting growth and many of the traditions that make this the best fair in the country!

Most people don’t need another “marketing company.”
They need someone who actually gets it.

We know what it’s like to run a business and feel like marketing is always sitting in the back of your mind… another thing you should be doing, but don’t have the time for.

That’s where we come in.

Whether it’s content, ads, your website, or even traditional placements, we don’t just “offer services.” We figure out what actually moves the needle for your business and handle it from there.

No overcomplicated strategies. No guessing.
Just real work that makes sense and shows up the way it should.

If you’ve been thinking “we should probably get this figured out”…

you’re not alone.

Let’s talk.

Our friends over at Cardinal Pizza are known for their... well... pizza… and rightfully so
but if we’re being honest, their drinks get completely slept on.

Everyone comes in, orders their go-to pie, maybe a beer, and calls it a night
meanwhile… this is sitting on the menu.

We shot this old fashioned for them because it deserved a little more attention.

Sometimes it’s not about changing anything… just showing it the right way

We get it… social media is exhausting.

You’re trying to run a business, take care of customers, keep things moving…
and somehow you’re also supposed to be a full-time content creator?

Film videos.
Come up with ideas.
Edit them.
Post at the “right time.”
Use the “right hashtags.”
Find trending sounds…

And then half the time it gets 300 views and you’re just sitting there like… what was the point?

Meanwhile you see other businesses posting random stuff and it blows up.
It’s frustrating.

And honestly… most people aren’t bad at social media
they’ve just never been shown what actually works.
So they end up guessing. Posting when they can. Hoping something sticks.

If that’s been you… trust us, we hear it every day.