Bridal Owner Success Solutions

Ten years in the same town, the same store, and she still describes what happened this year as a rebirth. What changed for her wasn’t her market. It was learning to run the business differently, one implementation at a time, inside a room of owners doing the same thing.

You aren’t limited by your market - you’re only limited by your mindset! We are SO PROUD of Brides By 𝓓𝓸𝓷𝓷𝓪 𝓡𝓪𝓮 😍😍😍😍

Comment BOSS and I’ll show you what the inside of BOSS looks like!

Who else is getting EXCITED?!

We can’t wait to see all of you IN PERSON for the biggest bridal sales training of the year!

Your team is going to walk away equipped to serve brides EXCELLENTLY and build a healthy sales culture in your team for years to come.

⭐️ August 7 @ Loudermilk Conference Center
⭐️ Training by Mindi Wallace Linscombe & The Salesgirls | Sales Training for Female Founders
⭐️ For owners, managers, bridal stylist

Come ready to learn!

Every month our BOSS members meet with me in small groups based on their revenue sizes called “Growth Groups.” These 1 hour group times allow us to meet with other bridal shop owners solving similar problems and reaching for similar goals as us. It also allows for more accountability, FaceTime with their business coach, and support through out their month.

At one of our July growth groups for stores $2M+ I noticed an overwhelming theme. Each of these owners was trying to overhaul everything in their business at once. These are bridal shop owners who are:

➡️ Growth mindset entrepreneurs
➡️ Visionaries for their companies
➡️ Excited about growth and change
🚩And taking on WAY too many things at once.

Successful bridal shop owners like this don’t JUST need to know the strategies they’re missing - they also need to know what to implement and when (and when to wait).

BOSS is a business school for bridal shop owners - yes.

We will help you know the strategies needed to hit your goals. But we are here to ALSO help you pace yourself.

⭐️Its hard to know WHICH problem to solve first.
⭐️Which expansion to go after first.
⭐️How fast should you move to ensure your team can move/grow with you?
⭐️What should you take on right now and what should you wait on?

This discernment process is also why you hire a coach.

We are here to not only teach you new strategies but support you through out the whole year as you’re implementing them.

➡️ Continual support through unlimited text access to Mindi Wallace Linscombe
➡️ On-going accountability at our once a month LIVE calls
➡️ Regular check-ins with your growth group

When you join BOSS you’re joining a community that is here to support you through out your weeks, months, and year to keep you on track, know how to pace your goals, carry your team with you, and do it all avoiding burn out!

BOSS member Megan Kelly owns Thistle Rose Bridal and we LOVE her!

She joined us on the Bridal Owner Success Stories podcast a few months ago and we are so excited to share what she has learned along her bridal career with you!

Megan talks about:

➡️ The exact moment she realized she couldn’t keep absorbing every problem herself.
➡️ How her decision-making changed once she had a team’s paychecks depending on her calls instead of just her own.
➡️ How building relationships that got her through the years before she could go all in.
➡️ How she stays present in both motherhood and business ownership WITHOUT losing her mind

Check out the conversation between Megan and Mindi by clicking the link in our bio and watching the full episode!

BTS of our stylist training event on August 7, the Bridal Stylist Accelerator.

This event is for bridal shop owners, managers, and stylist who are ready to take their skills, confidence and closing ratios to the next level.

We know you have heard the hype around this day, so don’t hesitate to save your table!

Mindi X Macy will take you and your team through a whole day of interactive learning so that you can gain the skills to take your bridal shops to the next level.

Here’s a sneak peek of our secret mission trip to visit the event venue early!!!!

What questions do you have about August 7? Check out the “BSA” highlight or shoot us a DM so we can help you out! 🫶🏻✨💌

After a full day of coaching calls with bridal shop owners today, I noticed a pattern.

Yes, sales training matters. A lot.

If your team can’t convert brides, it doesn’t matter how many leads you have.

But here’s what I see over and over again…

Most owners spend so much time worrying about where the next appointment is coming from that they never get the chance to focus on scaling the business.

When your appointment count feels uncertain every month, everything feels uncertain.

Hiring feels risky.
Inventory feels risky.
Marketing feels risky.
Growth feels risky.

The bridal shop owners who scale successfully have one thing in common:

They build systems that consistently generate leads.

They don’t rely on one source of traffic. They have multiple funnels working at the same time.

Google.
Vendor partnerships.
Social media.
Email marketing.
Events.
Referral systems.
Follow-up campaigns.

When one source slows down, the others keep working.

That’s when you stop wondering if you’ll hit your appointment goal this month and start focusing on growing your business.

Inside BOSS, we spend a lot of time teaching both sides of the equation:

✅ How to generate more leads.
✅ How to convert more of the leads you already have.

Because growth doesn’t come from one or the other.

It comes from having a steady flow of brides coming through the door and a team that’s equipped to serve and convert them.

If you’re feeling stuck right now, ask yourself:

Do I have a sales problem?

Or do I have a lead generation problem?

The answer might completely change what you focus on next.

At the top of every single sales training I do, I ask my team the same question….

How do you want to sound?

And they say it back to me. Every time. ✨Helpful.✨

Because here’s the thing about building urgency with your brides……and I’ll go in depth on this at our August 7 stylist training event……but it is not pressure.

It is not a closing trick.
It is not something you pull out at the end of the appointment when she’s walking toward the door.

Urgency is honest information, delivered by someone who genuinely does not want this bride to miss out.

That’s it. That’s the whole thing.

The stylist who sounds pushy? Her intent is to close.
The stylist who sounds helpful? Her intent is to make sure this bride has everything she needs to make the best decision for herself.

Same information. Completely different delivery. Completely different result.

So before your team creates urgency around a timeline, a promotion, a dress that might not be here next week, ask them first.

How do you want to sound?
Make them say it out loud.

✨HELPFUL✨

Are you ready for your team to grasp, workshop, and practice this kind of sales training in a live environment with other experts in the room?

Comment “URGENCY” and we will tell you about our training event that is selling out!

Mayor Yemi stopped by 𝘚𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨 𝘕𝘦𝘸 today and took a moment to recognize our founder Mindi and Jordan Linscombe for what they have built here over the last 19 years.

It meant more than we can put into words.

Thank you, Mayor Yemi. It is our joy to celebrate bride after bride as they find their dream wedding dress. And today, you chose to celebrate us. It meant the world. 🥹