Oladoyin Taiwo

They usually aren’t lacking experience.

If anything, they have too much of it.

They’ve worked in different industries. Picked up different skills. Tried different things. Built businesses. Taken on leadership roles. Started over.

So when it’s time to define their brand, they try to fit everything into one sentence.

Every skill, every title, every achievement.

And suddenly, the person reading it has no idea what they’re actually known for.

What I’ve noticed is that the struggle often isn’t, “I don’t know what I can do.”

It’s:

“I don’t know which part of everything I’ve done should lead.”

That’s a very different problem.

Because positioning isn’t about erasing your experiences.

It’s about finding the thread that makes them make sense together.

And once you find that thread, communicating your value becomes a lot easier.

You don’t need to become less. You need to become clearer.

If you’re someone with a lot of ideas, skills, and things you want to do, you’ve probably had moments where you wondered:

“Where do I even start?”

You have the idea. Then another one comes, then another.

Before you know it, your notes app is full, your head is busy, and you’re still trying to figure out which idea deserves your attention first.

That’s where organisation comes in.

You don’t need to throw away your ideas just because you can’t pursue all of them right now.

You need to know what comes first, what can wait, and what actually deserves your energy.

Because having brilliant ideas is one thing.

Knowing how to organise them, act on them, and turn them into something meaningful is another.

That’s one of the ideas explored in Organized Brilliance.

If you’re ready to stop letting your ideas live rent-free in your head and start giving them structure, you can order your copy.

Order your copy of Organized Brilliance today.

Link in bio.

You may have spent years collecting skills without thinking much about how they fit together.

You write well.

You understand people.

You can create content.

You know how to sell an idea.

You can organise a project from start to finish.

You might look at those things and think, “They’re just skills I have.”

But a business owner might see something else.

Someone who can take an idea and turn it into something people understand, notice, and eventually buy.

That’s valuable.

As a multihyphenate, you don’t always have to ask, “What single skill can I sell?”

Look at the combination.

What can you do unusually well because of the skills you’ve collected?

That might be where the money is.

Think about it.

If someone in your network was asked, “Do you know someone who can help with this?” would your name come up?

And more importantly, would they know exactly what to recommend you for?

That’s the part of personal branding we don’t talk about enough.

People don’t need to know everything you do.

They need to remember something specific about you.

Maybe you’re the person they think of when they need help with communications.

Maybe it’s strategy.

Maybe it’s leadership, design, writing, or something else.

The point is, your name should mean something.

Because when people understand what you’re good at and trust the work you do, recommending you becomes easy.

You don’t have to be in every room.

Sometimes, your reputation can get there before you do.

So, what would your network confidently recommend you for?

Think about the last time someone recommended a person for an opportunity.

They probably didn’t say:

“She has 3,000 followers.”

They said:

“Talk to her. She’s really good at this.”

That’s the kind of reputation your personal brand should build.

When your content consistently shows what you know, how you think, and the problems you can solve, people start making connections for you.

Someone sees your post and thinks of a colleague.

Someone hears about a project and remembers your name.

Someone gets asked, “Do you know anyone who can help with this?” and your name comes up.

You don’t have to be in every room if your reputation can enter some of them before you do.

So don’t build a personal brand just to be visible.

Build one that makes people remember you, trust your expertise, and recommend you.

That’s when your network starts working for you.

Why couldn’t I just pick one?

One career path, one passion, one thing to be known for.

But the more I grow, the more I realise I don’t need to be afraid of the breadth of what God has placed in me.

Maybe the writer and the strategist belong together.

Maybe the communicator and the coach belong together.

Maybe the different things I’ve been drawn to are pieces of a picture I haven’t fully seen yet.

I don’t want to spend my life trying to make my calling look simple just so other people can understand it.

I want to follow God closely enough to recognise what He wants me to do with each gift.

Many gifts, many expressions, one source.

If someone lands on your page and has to scroll through 10 posts to figure out:

• What you do
• Who you help
• Why they should care

Your positioning needs attention.

Try this:

I help [who] achieve [what] through [how].

For example:

“I help multihyphenate women turn their expertise into clear, credible brands that attract better opportunities.”

Simple, specific.

Easy to remember.

Your audience shouldn’t need a detective badge to figure out what you do. 😂

Could someone understand your value from your bio alone?

Many founders think more visibility will lead to more revenue.

More posts, more ads, more followers.

But more visibility won’t fix a message people don’t understand.

When your positioning is unclear, people compare you on price, features, or convenience.

The Value Alignment Loop starts with three things:

1. Internal Clarity
Can you clearly explain what you do, who you help, and why it matters?

2. External Messaging
Does your message speak to a problem your ideal client already cares about?

3. Strategic Visibility
Once the message is clear, then amplify it through content, campaigns, ads, and distribution.

Get the positioning right. Sharpen the message. Then increase the visibility.

Before you spend more money getting your message seen, make sure it’s worth hearing.

Being good at many things can open a lot of doors.

But when people aren’t sure what to associate you with, those doors can be harder to find.

You might be a strategist, consultant, speaker, creator, coach, writer, or founder.

The question is: what do you want people to call you for?

Start with these four questions:

📌What are you exceptionally good at?
What do people consistently come to you for?

📌What problems do people pay you to solve?
Look at your past clients, projects, and roles. What problems keep coming up?

📌 What do you want to be known for next?
Think about the opportunities you want more of.

📌 What connects your different skills?
Find the common thread between the things you do well.

That becomes the idea people remember you for.

You don’t have to hide your other skills.

You just need to make it easier for the right people to understand where you add the most value.

Because the goal isn’t to be known for everything you can do.

It’s to be remembered for the right thing when the right opportunity comes up.

What do you want people to call you for?

Learning something new when you already have 17 things going on.

Having a business idea in the middle of a completely unrelated meeting.

Seeing someone do something and immediately thinking, “Wait… I want to learn that too.”

Getting excited about a new project before you’ve finished the last three.

Having a Notes app that looks like the table of contents for five different careers.

Being genuinely interested in things that have absolutely nothing to do with your current job.

And somehow, all of it makes perfect sense in your head. 😅

Multihyphenates, what would you add to the list?