05/08/2026
Announcement:
Grand opening party of .launch
When: Friday May 15th at 6pm
Where: Live Launch 810 W Washington
has created something really special in the West Loop of Chicago. He has combined creativity and connectivity back into the Retail space. I’ve been lucky enough to get one of the spots inside of his space to showcase my brand Surreal Cycling.
So next Friday, we’re gonna celebrate with the grand opening of his space. Come on by for a few drinks and a few laughs.
Love,
Todd & AJ
05/04/2022
Exciting news coming soon... We are preparing to go LIVE with our new Surreal app on PlaybookApp.io! ... Stay tuned for our upcoming launch announcement...!
02/08/2022
Dibs.
Possibly the most divisive topic in Chicago.
For those of you who don’t live here, Dibs is where people put out objects on the street to save their parking spot. This “claims” the spot that they have shoveled is theirs for an undetermined amount of time.
Dibs has long created fights amongst neighbors. People have gone as far as collecting Dib furniture off the streets and selling it on craigslist.
The person that identifies with taking dibs a.k.a. taking over a parking spot for fear that they will not be able to find another spot is suffering from a scarcity mindset…
- There’s not enough parking in my neighborhood so I will take what I can get. Now
- What I do get, I’m going to hoard and protect it. (Enter furniture 🪑)
-This mindset is driven by fear.
-This mindset is driven by lack.
And once I started to understand this I could identify with that and I could also have compassion for these people. Because I am guilty of having a scarcity driven mindset all over my life.
When it comes to things with health and fitness there are times where I put off going to the doctor when I should, I put off my dentist appointments. I don’t buy certain things at certain times even though I need them for a healthier body. I’m guilty as charged.
You see a scarcity mindset is a mind that is operating by fear.
You do it in your training by training too much right before a race because you’re scared that you didn’t do the work.
You do it with your nutrition when you overthink your choices during the holidays when in reality you should be focused on the other 95% of the year.
You do it by saying there’s not enough time to…. Fill in the blank. You are scarce with your time.
So I ask you today where in your fitness & health world are you having a scarcity mindset?
What can you do today to take one action to remove that operating system to help you move forward?
Post in the comments.
Ride to Your Truth
