06/23/2026
Ride it and rock it 🤘
New Obed merch has landed, and it’s a real celebration of what we’re all about.
🔗 Shop the shirts, online now. Link in bio.
Obed was born out of a passion for exploring the hard-to-reach routes that lead to breathtaking views
06/23/2026
Ride it and rock it 🤘
New Obed merch has landed, and it’s a real celebration of what we’re all about.
🔗 Shop the shirts, online now. Link in bio.
06/21/2026
Whether you’re towing kids, carrying snacks, fixing flats, or somehow doing all three at once, today’s ride is for you.
Happy Father’s Day, dads 🫂
06/20/2026
Subtle, but with pizazz 🎩
Shadow black, Holo Silver, a little party and a lot of rowdy. Start customizing your own GVR 🔗 Link in bio.
06/18/2026
You’ve got the mental toughness and fitness, but do you have the right fueling strategy?
We’re talking about the gut 🔗 Link in bio to read about the 10 lessons we learned about fueling long bike races (so you can skip right over the mistakes we made).
📸 A Transcordilleras throwback with Austin Sullivan, by Audrey Mace
ObedBikes
06/16/2026
Obed’s favorite prodigy is back 🫡
Jonathan took the 12-13 age group race win at last weekend’s Tennessee State Criterium Championships aboard his RVR, sporting the state jersey on the podium! This kids proves time and time again that he can do it all.
Congrats Jonathan, and 9-year-old brother Andrew, on big weekend wins! 🏆
06/14/2026
A little commotion for the new HANDUP kits 😮💨
…and this good lookin’ GVR in Compass Yellow 🔗 You can have it, too — link in bio.
📸 HANDUP
Two cyclists find a soccer field in Norway and pretend like they’re part of the World Cup team 🇳🇴⚽️ Norway’s first time in the Cup since 1998 called for a throwback to Obed adventures with Calvin Serban and Logan McCollough!
Happy Cup kickoff day!
06/11/2026
So fresh, so clean 🧊
Studio NEXT RVR in Cool Mint, dripping in gold. Looks as good as it rides? Check.
Build yours 🔗 Link in bio.
06/09/2026
From our lens at 📸 Route scouting and pre-race stoke.
Immerse yourself in ’s full Mudbound recap 🔗 Read and watch at the link in our bio.
| Monday | 9am - 5pm |
| Tuesday | 9am - 5pm |
| Wednesday | 9am - 5pm |
| Thursday | 9am - 5pm |
| Friday | 9am - 5pm |