The Kirsten Screen

You don’t need to be everywhere, do everything, or burn out just to scale.

You need a business model that supports what you actually want to be doing.

If you hate zoom calls or being on the phone all day, why are you scaling a coaching business that has you on 20 of them a week?

If putting on “extrovert energy” all day drains your social battery, why are you making your business rely on YOU being “on” all day?

Set it up in a way that makes sense for how you function. Build from there.

That’s what the STRUCTURE program is. A smarter way to grow without stretching yourself thinner.

Want the freedom you started this for?

Comment “structure.”

Get in the rooms where women are asking what you’re building, and why it matters.

And when you find the people who are ready to hear what you’re saying, simplify how you capture them to one concrete place.

Changing how we handled our existing ManyChat setup helped up double our Screen Nutrition email list in 3 months.

Comment “auto pilot” to literally copy ours.

Xx
Kirsten

Spend less time distracted by what everyone else is doing - and more time focused on what YOU are building.

Because when the IG shares & excitement about the current shiny spoon wanes, what you’re left with is YOUR business, YOUR life, and whether or not you did a good job building something you love, that can grow with you through your seasons (and the seasons of how you serve & impact people), and set you up for the future.

Friday thoughts — from someone who hasn’t had a “steady paycheck” in nearly 20 years and became a self-made multi-millionaire with her husband, through a lot of hard work, willingness to pivot at a moment’s notice, and trial & error…and not from FOMO over someone else’s marketing machine. 😉

Xx

Ever spend an entire day “working” and still somehow make $0 and feel like a failure?

Because same.

This is the sh*t no one talks about—the part where your brain is fried, your offers feel like mush, and you’re stuck in a cycle of doing everything and still going nowhere.

This isn’t because you’re bad at business.
It’s because you’ve been taught to overthink instead of trust yourself.
Taught to perform instead of sell.
Taught to tweak instead of launch.

I’m not here to sugarcoat it.
I’m here to help you fix it.

Follow if you’re ready to stop building your business in panic mode and actually start making money from what you already know.

🖤✨
Kirsten

You’re not too much. You’re just in the wrong rooms.

(Hi. I build the right rooms. 👋)

I’m not new to this—I’ve been building businesses since the early 2000s, before “online coaching” was a thing and before every biz owner had a ring light. 😂

I’ve built million-dollar companies. I’ve crashed and rebuilt. I’ve done the 12-hour days and the bonus room breakdowns.

And now?
I help women solopreneurs burn the rulebook and build a business that actually fits their life—with systems, boundaries, confidence, and CEO energy that doesn’t quit.

This isn’t a brand. It’s a movement.
This is where you stop playing small.
And I’m really damn glad you’re here.

👉 Swipe through to get the full story
✨ Follow for strategy with soul and leadership with backbone

🖤✨
Kirsten

You’re not too much. You’re just in the wrong rooms.

(Hi. I build the right rooms. 👋)

I’m not new to this—I’ve been building businesses since the early 2000s, before “online coaching” was a thing and before every biz owner had a ring light. 😂

I’ve built million-dollar companies. I’ve crashed and rebuilt. I’ve done the 12-hour days and the bonus room breakdowns.

And now?
I help women solopreneurs burn the rulebook and build a business that actually fits their life—with systems, boundaries, confidence, and CEO energy that doesn’t quit.

This isn’t a brand. It’s a movement.
This is where you stop playing small.
And I’m really glad you’re here.

👉 Swipe through to get the full story
✨ Follow for strategy with soul and leadership with backbone

🖤✨
Kirsten

Master staying he course when you’re the most uncomfortable—and you’ll master being the CEO of your life, and by default, of your business.

🖤✨

Your realistic business (&life!) godmother, Kirsten

Could you imagine if I hadn’t started, even though it was hard AF?

I’d be so mad at myself right now. 🫣😅

There’s never a good time. You’re never ready. Yesterday was the best day. It’s always scary.

It’s always worth it, though.

(And yes, we’ve had businesses fail. Those were worth it, too. We couldn’t have asked for better lessons!)

What’s stopping you?

🖤✨
Your Realistic Business Godmother, Kirsten

Isn’t it awesome that we can just literally decide what we’re here for and what is garbage?

What’s the point of this “I reject the stable 9-5 so I can live my life” thing otherwise? 😘

What are you stopping?

The 2024 wrap we all need to do 🫶🏼

If you’re feeling all in your head about 2024 and how your business did or didn’t do, I urge you to go through this exercise for 10 minutes.

Find that improvements. It’s not just hard numbers.

What load did you lighten? ✨
What experience(s) did you have because of your business and what it affords you in freedom? 🖤

I can’t wait to see yours. Tag me in it!

🖤✨
Your Realistic Business Godmother, Kirsten

I guess I’m just “difficult” 😎💀