07/13/2026
Congratulations to DP Brakes Parts Canada sponsored rider, Ben Young, on another spectacular season. So proud of you!!
🏆 Huge Congratulations to Parts Canada–backed rider Ben Young!
Ben Young has claimed his historic sixth career Bridgestone Canadian Superbike Championship title. Ben’s sixth premier-class crown further cements his place among the most accomplished riders in Canadian Superbike history
As a proud Parts Canada sponsored rider, Ben continues to shine at the top of Canadian road racing. Congratulations, Ben and team!
HJC Helmets, Alpinestars, DP Brakes
07/03/2026
Congratulations to you all!!
As we approach our one-year anniversary at Sherco United States, we find ourselves reflecting on just how much has been accomplished in a relatively short period of time.
When we began this journey, our goal was simple: rebuild the Sherco brand in the United States with a strong dealer network, exceptional customer support, and a commitment to the riders who are passionate about off-road motorcycling.
Today, we are proud to have grown to 70 dealer partners across the country. This growth is a direct result of the trust our dealers, customers, employees, and industry partners have placed in our team.
While we're proud of the progress, we're far from finished. Several key markets across the United States remain available, and we're actively seeking experienced powersports dealers who are looking to add a premium European off-road brand to their lineup.
Sherco offers a complete range of enduro, trials, and youth motorcycles backed by a passionate dealer-focused organization committed to long-term success.
To our current dealers: thank you for believing in our vision and helping us build momentum during our first year. Your commitment to the brand, your customers, and the off-road community has been the foundation of everything we've accomplished together. To dealers interested in exploring the Sherco opportunity: we'd love to have a conversation. The first year has been about building the foundation. The next year will be about accelerating growth.
Team Sherco US
12/20/2025
https://youtu.be/66Z16S9zQ1c?si=lMREDEi3NJwPKRi2
EP25: Inside the Legacy & Technology of DP Brakes - Larry Mills, DP Brakes North America President
Larry Mills and his family have spent more than three decades building DP Brakes into a performance-driven, rider-first brand. Host Heather Wilson Schiltz si...
12/19/2025
Hope you like it!! Thank you Heather Wilson Schiltz at Momentum: A Motorsports Podcast. Really appreciate the time. Brought back many great memories!! https://youtu.be/66Z16S9zQ1c?si=tunfPi9L6WKOoFiA
🔥 EP25 is live on all streaming platforms and YouTube.
Larry Mills and his family have spent more than three decades building DP Brakes into a performance-driven, rider-first brand.
He shares why sintered metal technology remains the gold standard, and how DP Brakes balances performance, durability and rider feel across motorcycles, ATVs and UTVs.
The conversation also dives into sponsorship from a brand perspective, long-standing racer relationships, and what Larry looks for when deciding who to support.
Discover:
👉 The aviation roots behind DP’s sintered metal brake pad technology
👉 What actually goes into designing and manufacturing a brake pad
👉 Why Larry prioritizes being at races
👉 What brands really look for when sponsoring racers
👉 Why loyalty and long-term relationships still matter in motorsports
..and more
12/19/2025