Send It - for the tried and true risk takers, adrenaline, and gear junkies. WE GET YOU. WE GOT YOU.
07/16/2026
Long motos. Remote loops.
The Defender 15 is built for riders who’d rather keep twisting the throttle than head back to the truck. Plenty of room for tools, layers, snacks, and everything else you don’t want to leave behind, with hydration ready when the miles start adding up.
Pack it. Ride farther. Send it.
📸 Turn It Up Media ®
07/14/2026
Whether you’re chasing podiums or just chasing your crew to the next trailhead, The Reveler Glove is ready.
Ride harder. Grip better. Send It.
📸 Karin Harriss
07/13/2026
The Mountain States Cup Solitude did not disappoint.
Huge thanks to everyone who made the event one to remember.
🕶️ ZIRKEL for the hospitality, an awesome crew, and some seriously dialed goggles. Safe to say they’ll be coming with us to a lot more races.
⚙️ Skunk Works Suspension | MTB Suspension Tuning & Setup for getting the Send It bikes feeling unreal all weekend. Corey is a suspension wizard. If your suspension needs some love, hit him up.
🏁 Massive thanks to the entire Mountain States Cup crew for putting together another incredible event. The track, the atmosphere, the community… everything was absolutely dialed. We can’t wait to line up again.
🥉 Big congrats to Send It athlete Max for landing 3rd in class. Stoked to watch the hard work pay off.
📸 And of course, shoutout to Rich Wsol for capturing all the action with some unreal shots.
Next stop: Grand Targhee Resort in Alta, Wyoming. August 13-16. One of the most iconic venues on the circuit, packed with fast racing, mountain views, and another epic weekend with the MTB community.
We’ll see you there. 🤘
07/11/2026
Invest in the rides you’ll remember.
Save 35% sitewide and take 50% off the Defender 15 while the sale lasts.
Less scrolling. More riding.
Shop now &
Your bikes deserve a better ride.
The High Roller V2 is built to get you and your crew to the trail with confidence. Easy loading, secure transport, and backup camera compatibility make every trip that much smoother.
The best part? It's on sale right now.
Upgrade your shuttle setup while the savings last. Shop the sale and Send It. 🤘🏽
📸 Turn It Up Media ®
07/09/2026
You asked. We listened.
Our isn’t over just yet.
Take 35% OFF sitewide and save 50% OFF the Defender 15 while it lasts. If you’ve been waiting to grab new gear for your next ride, this is your sign.
Shop now. Ride more.
📸 Turn It Up Media ®
07/08/2026
Protect your bikes without sacrificing convenience.
The High Roller Tailgate Pad is built to keep your bikes secure on every adventure while staying compatible with your backup camera, so you can hit the road with confidence. Durable, easy to install, and ready for everything from quick after-work laps to weekend road trips.
Load up. Get out there. Send it.
📸 Turn It Up Media ®
07/06/2026
Final hours. Last chance.
Our 4th of July Sale is almost over, and this is your final opportunity to save.
• 35% OFF sitewide
• 50% OFF the Defender 15
If you’ve had your eye on new gear, now’s the time. Once the sale ends, these prices are gone.
Gear up, get outside, and Send It.
📸 Turn It Up Media ®
07/05/2026
The best sale of the summer isn’t over yet. 👊
If you’ve been waiting to upgrade your riding gear, this is your sign.
⚡ 35% OFF sitewide
💥 50% OFF the Defender 15 Hydration Pack
Premium gear. Built for big rides, long days, and every lap in between. Stock won’t last forever, and neither will these prices.
Load up, save big, and hit the trail with gear that’s ready for whatever you throw at it.
📸 Turn It Up Media ®
07/04/2026
The best weekends start with a little extra time outside.
Our 4th of July Sale is on now, with 35% OFF sitewide and 50% OFF the Defender 15 Hydration Pack.
Whether you’re loading up for sunrise laps, long trail days, or weekends spent exploring, we’ve got your gear covered.
Adventure is calling. We’ll help you get there.
Shop the sale before it’s gone.