UB Bucking Co.

Surprise, WE’RE RUNNING A MERCH SALE 🗣️

We’ve seen the DMs and comments, and, we hear y’all… You want new merch. But before we roll out the next round of designs, we gotta make some room in the warehouse.

So we’re keeping it simple: BUY 1, GET 1 FREE 💥

No promo code, no hoops to jump through. Just add your favorite item to the cart and we’ll throw in a mystery item on us.

Shop the link in bio 🔗

NOTE: Mystery item will be the same size as the original item purchased. If we are out of stock of shirts in that size, we will throw in free accessory.

Hats off to 🏆 Thank you for all that you do for our bulls and for the last four years of a legendary partnership!

Ready for Round 7 🔥

And just like that, we’re back 🔥 Unleash the Beast 2026 World Finals

Unleash the Beast World Finals 2026 🔥 Let’s do the damn thing!

It is with heavy hearts that we share the passing of R62 Smokestack, due to complications during surgery.

Smokestack was one of the first UB Bucking Co. bulls and grew right alongside us. The accolades and buckles he earned on the dirt speak for themselves, but those lucky enough to know him off the dirt will remember him for so much more. A friendly face in bull housing, a teammate for some riders’ career milestones, a media superstar, and, being the gentle giant that he was, proof that even a bull could meet you with a soft and steady nature.

We want to thank Blake Sharp for keeping Smoke under his care and his medical team, especially Caitlin Wenzel, who cared for him and spoiled him best.

Smoke, we hope you’re in a field, basking in the sun, being smothered with cuddles. Rest easy, bud ❤️‍🩹