I’m Shannah — CFP®, author, and host of Bake It Out.
I bake gluten-free treats and talk about the emotional side of money for women 40+: shame, spending, scarcity, menopause, confidence, and what it means to finally feel like enough.
I’ve never had a 12 minute segment before, but thanks to FOX 5 DC for giving me room to share both the strategies to pay off credit card debt and also tips to manage all those scary money emotions around debt. This is just a small snippet of the full segment.
I spent $3,783 trying to feel better about myself.
Some of it helped. Some of it didn’t. But what really got me was how many of those purchases came from the belief that I needed to weigh less, look different, or become a more acceptable version of myself.
So this week, I’m baking a gluten-free apple galette and unpacking every dollar: what was worth it, what wasn’t, and what I was actually trying to buy.
The full episode of Bake It Out is on YouTube on Sunday with the recipe plus the juicy bits. 🍎
Have you ever bought something because you thought it might help you feel more like yourself?
Life lately ⭐️🤗. What have you been up to?
You bought a week’s worth of groceries with every intention of becoming The Woman Who Cooks. Then 6:42 p.m. happened.
You ordered takeout.
No moral failing detected. Case closed. 🥡
Welcome to the Knew Better Society, where you knew better, did something else, and nobody is making it your whole personality or a mistake.
Also, this is me just trying to have fun with this platform!
What case should the Society hear next?
06/29/2026
Ever heard of Money Dysmorphia? It's this idea that you feel behind financially when you're really in good shape. I had the chance to talk about it on Good Day LA recently.
Recognizing and dealing with money dysmorphia If you worry about money when the numbers say you shouldn't, you're not alone. It's something called money dysmorphia. Financial expert Shannah Game, author of 'Unraveling Your Relationship With Money', stopped by to talk about this very real phenomenon.
06/29/2026
So excited to launch my new YouTube series, Bake It Out. My first episode digs into a juicy topic: thinking I should be further along financially. Maybe you might've felt this way too. Enjoy!
I Should Be Further Along Financially By Now For ten years, I didn't look at a single ATM receipt. Not one. I fo...
I haven’t posted in a long time because, honestly, I’ve been trying to figure out what I’m actually trying to say.
And I think it’s this:
Money isn’t just math. It’s your nervous system. It’s shame. It’s identity. It’s the woman you thought you’d be by now. It’s the bank account you avoid even when you know you “should” look.
I’m a CFP® who hid from her own bank account for 7 years — so this isn’t me standing above you with a spreadsheet. This is me saying, “I get it.”
So I’m starting something called Bake It Out, baking, money, midlife, and the truths we usually keep to ourselves.
If you’ve ever felt like you should be further along by now, come sit at the counter. We’re going to bake it out together.
Follow along — the series launches on YouTube this month.
Money isn’t just numbers for women like us.
It’s identity.
It’s hormones.
It’s the receipts of every version of ourselves we’ve ever been.
If your spending feels emotional lately, that’s not a flaw — that’s a story asking to be rewritten.
And when you change the story, your whole financial life changes with it.
👇 Comment REWRITE and I’ll send you my Rewrite Your Money Story guide.
Was your wallet trembling this weekend? Mine too. 👀
On I shared how to stop the emotional spending spiral before it steals your peace (and your January).
You deserve joy — not a holiday hangover. Watch the rest of the segment on website.
Super fun spot about Black Friday shopping today on . Remember, you can choose to do next weekend differently and not get trapped in the emotions of spending too much 💸.