Serotta Cycling

Not just titanium. Serotta Titanium.​
Our tubing designs go beyond convention. What others see as complete, we see as the starting point for something better.​

Our mission is simple: to craft a bike that feels impossibly right.
Because no two riders are the same, no two bikes should be either.
We listen, we design, and we build around you — your body, your needs, your ride.

Each Serotta begins with you, which makes for a very direct path to guaranteeing that your new Serotta- from conception through delivery, is made to deliver the ride of your life. Because the fit, the response, balance and control factors have all been developed around you. You’ll feel like you are riding within the bike, not on top of it, as it moves with you as if you are one perfect machine. ​

Not just titanium. Serotta Titanium.​
After decades of building with titanium, steel, aluminum, and carbon, we now focus solely on titanium — the one material that delivers unmatched strength, light weight, durability, and ride feel.

Our proprietary T7 and T9 tubing builds on the innovative ‘Colorado Concept’ we introduced in 1986, using butting, tapering, and oval shaping to create a ride that many say captures the very soul of cycling.

After decades of building with titanium, steel, aluminum, and carbon, we now focus solely on titanium — the one material that delivers unmatched strength, light weight, durability, and ride feel.

Our proprietary T7 and T9 tubing builds on the innovative ‘Colorado Concept’ we introduced in 1986, using butting, tapering, and oval shaping to create a ride that many say captures the very soul of cycling.

Not just titanium. Serotta Titanium.​
Featuring internal butting, external tapers, and box-ovalized shapes, our frames are tuned to deliver a ride that riders have called “the spirit and soul of cycling.”​

July 5, 1986 Alex made that historic ride into the yellow jersey on a bike built by Serotta — we couldn’t be prouder of the role our frames played in that breakthrough day. From all of us at Serotta, cheers to Alex, to Team 7-Eleven, and to 40 years since that legendary day on the Champs-Élysées.

July 5, 2026 marks the 40th Anniversary - Huge congratulations to Alex Stieda and the entire 7-Eleven team on an unforgettable moment in cycling history! Alex made that historic ride into the yellow jersey on a bike built by Serotta — we couldn’t be prouder of the role our frames played in that breakthrough day. From all of us at Serotta, cheers to Alex, to Team 7-Eleven, and to 40 years since that legendary day on the Champs-Élysées. 🚴‍♂️

#7-eleventeam