James Bros. Bikes

09/11/2026

James Bros. Bikes Saturday shop ride will now be leaving at 7 am from the shop. Approximately 60 miles, one planned stop at mile 28. Pace has been around 20 mph plus average. Feel free to join and just sit in, no need to pull there are plenty of folks that are happy to do it. Call the shop with any questions, Route below.

09/10/2026

JBB Sendecate showed up and showed OUT at Assault on Sunset Hill. 🔥🚵‍♂️

Podiums, big efforts, hard racing and a whole lot of Sendecate representation out there this weekend. We couldn’t be prouder of this crew — not just for the results, but for the way they race, and support each other.
This is what the Sendecate is all about. 🤘

Congrats to the whole crew on an awesome weekend at Assault on Sunset Hill! 👊

09/10/2026

UPDATE: We will roll at 8:00 AM, please park in the bakery parking lot. Route below
Hey Folks, we are going to try and do a gravel ride Sunday weather permitting. We will post the course and time here Saturday afternoon. We will roll from Waverly. If you are interested in going please follow this post for updates.

https://ridewithgps.com/routes/57108967?via=OMd-ovnHfzIq2aUAycBvRg

09/07/2026

🇺🇸 CLOSED FOR LABOR DAY 🚲

Even the wrenches deserve a day off. 😂

We’ll be closed Monday for Labor Day while the crew trades torque specs for trail time, naps, grills, and maybe a cold one or two.

Back at it Tuesday — hopefully rested, probably sore. 😎

Happy Labor Day from James Bros Bikes!

09/04/2026

James Bros. Bikes Saturday shop ride will now be leaving at 7 am from the shop. Approximately 57 miles, one planned stop at mile 28. Pace has been around 20 mph plus average. Feel free to join and just sit in, no need to pull there are plenty of folks that are happy to do it. Call the shop with any questions, Route below.

56.3 mi, +2775 ft. Bike ride in Auburn, AL

09/04/2026

Some bikes come out of a box. This one came out of our heads. 😏

A custom ALLIED FITZ, built from the frame up and absolutely nailed.
Killer spec., SRAM XX SL Transmission, Trickstuff Piccola Hd Brakes, and Kashima details…
Just enough understated attitude to let the bike do the talking.

Yeah… we’d ride it. 🔥

Custom bike season is always open at James Bros.

09/03/2026

Fresh X-LAB shipment just hit the floor. 🔥

The boxes are stacked, the builds are coming, and we’ve even got the new GT8 framesets in the mix for anyone ready to build something a little more custom.

If X-LAB has been on your radar, now’s a good time to come see them in person, talk through the lineup, and figure out which setup fits the way you ride.
More bikes. More options. More X-LAB at James Bros Bikes.

📍 Auburn, Alabama
🚲 Come see what just landed.

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08/29/2026

Always adopt, don't shop.

08/28/2026

James Bros. Bikes Saturday shop ride will be leaving at 6 am from the shop. Approximately 60 miles, one planned stop at mile 32. Pace has been around 20 + mph average. Feel free to join and just sit in, no need to pull there are plenty of folks that are happy to do it.
IMPORTANT NOTE: The group has grown in size this summer which is great. With that and the string or recent incidents in our region, we will regroup outside of town upon returning and ensure we all ride in together. When on the route and riding two abreast ensure the group stays tight, when on the front clearly signal to those behind upcoming hazards and traffic. The rides will have designated areas where people can do efforts if they would like. Also we highly encourage riders to have a rear light at all times. Call the shop with any questions.

08/27/2026

The Sunday gravel ride this weekend will leave from downtown Opelika. The route is 39 miles. There is a no drop option and it will follow the planned route. The object of the rides is to allow folks to try out longer distances and if they want a quicker pace.
We will roll at 8:00 AM. Bring plenty of fluids there is no place to stop on the route. Please park down by the tracks closer to 10 th street so we don't take up places in front of businesses. Feel free to call the shop with any questions. Route below

https://ridewithgps.com/routes/56861181