HITS Athletic Training

HITS Athletic Training

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State of The Art Indoor Baseball/Softball Training Facility

HITS is a state of the art indoor baseball/softball training facility located one block south of Hwy. 72 off Newby Rd. HITS features:
- Iron Mike automated pitching machine
- 7 regulation hitting lanes
- Regulation pitching mounds
- Lighted Infield with 60', 65' and 70' adjustable bases
- Pitching and hitting instruction for all ages baseball and softball
- Team rentals and individual training
-

09/01/2026

🇺🇸 LABOR DAY YOUTH CAMP AT HITS! ⚾🥎
Looking for a fun way for your young athlete to spend Labor Day? Join us at HITS for a high-energy camp featuring hitting, throwing, fielding, and a fun whiffle ball game to finish the day! 🔥
📅 Monday, September 7th
⏰ 10:00 AM – 12:00 PM
👧👦 Boys & Girls Ages 6–11
📍 HITS – Athens, AL
Spots are limited, so reserve your athlete’s spot today for $50!
📞 256-366-3245
📧 [email protected]
📲 DM us to learn more and sign up!

09/01/2026

🇺🇸 LABOR DAY YOUTH CAMP AT HITS! ⚾🥎
Looking for a fun way for your young athlete to spend Labor Day? Join us at HITS for a high-energy camp featuring hitting, throwing, fielding, and a fun whiffle ball game to finish the day! 🔥
📅 Monday, September 7th�⏰ 9:00 AM – 11:00 AM�👧👦 Boys & Girls Ages 6–11�📍 HITS – Athens, AL
Spots are limited, so reserve your athlete’s spot today for $50!�📞 256-366-3245�📧 [email protected]�📲 DM us to learn more and sign up!

08/30/2026

🔥 **PITCHERS — READY TO TAKE YOUR GAME TO THE NEXT LEVEL?**

**STOP JUST THROWING. START DEVELOPING.**

Pitching development at **HITS Athletic Training powered by Cheatham Sports Performance** is led by **Bruce Cheatham** and **Cole Cheatham**.

⚾ **20+ years of high school coaching experience**
⚾ **Professional pitching experience**
⚾ **Seattle Mariners organization**
⚾ **Rapsodo pitching technology**
⚾ **Mechanics + velocity + pitch development**
⚾ **Individualized development plans**

We use technology to **measure what you're doing**, experience to identify what needs to change, and a structured plan to help you become a better pitcher.

**Don't just take pitching lessons. DEVELOP AS A PITCHER.**

📩 **Message us today to schedule your pitching session.**

**HITS ATHLETIC TRAINING**
*Powered by Cheatham Sports Performance*

**LESSONS DON'T BUILD VELOCITY. DEVELOPMENT DOES.**

08/26/2026

Catching isn't just a position—it's the field general. If your player is ready to master the craft behind the plate, it takes more than just catching pitch after pitch.
​What We Focus On:
​Receiving & Framing: Turning border pitches into strikes with clean, subtle hand action.
​Blocking Technique: Proper positioning, recovery speed, and keeping the ball in front every time.
​Throw-Down Mechanics: Footwork efficiency, quick transfers, and shaving time off pop-to-second.
​Game Management: Calling pitches, controlling the run game, and leading from behind the dish.
​Whether they are just starting out or preparing for elite competition, personalized catching instruction builds the confidence and skill needed to command the field.
​Limited spots available!
www.hitsathletictraining.com
[email protected]

Photos from HITS Athletic Training's post 08/25/2026

MEET THE INSTRUCTOR — BRUCE CHEATHAM ⚾️🥎
With 20+ years of coaching experience, Driveline certification, and experience helping develop multiple collegiate-level players, Bruce brings a wealth of knowledge to every lesson.
Bruce offers:
⚾️ Baseball Pitching
⚾️🥎 Baseball & Softball Hitting
⚾️🥎 Baseball & Softball Catching
Whether you’re looking to improve your mechanics, become more efficient, or take your game to the next level, Bruce is ready to help you develop with purpose.
📍 HITS — 25891 Walter Lee Dr, Newby Rd, Athens, AL
📞 256-366-3245
📧 [email protected]
DM us today to reserve your spot and learn more!


MEET THE INSTRUCTOR — COLE CHEATHAM ⚾️
Learn from someone who is still competing at the highest level.
Cole Cheatham is a high school All-State player, 4-year collegiate player, and current professional pitcher who brings firsthand experience to every pitching lesson.
⚾️ BASEBALL PITCHING LESSONS
Develop your mechanics, sharpen your approach, and learn from a pitcher who continues to compete at the professional level.
📍 HITS — 25891 Walter Lee Dr, Newby Rd, Athens, AL
📞 256-366-3245
📧 [email protected]
DM us today to reserve your spot and learn more!


MEET THE INSTRUCTOR — JACKSON WIGGINTON ⚾️🥎
Jackson brings a strong background behind and at the plate, including being a high school All-State catcher, playing in the North-South All-Star Game, and earning multiple collegiate-level scholarships.
Jackson offers:
⚾️🥎 Baseball & Softball Hitting
⚾️🥎 Baseball & Softball Catching
From receiving and defensive skills to building a more confident and effective swing, Jackson is focused on helping athletes build better skills and take the next step.
📍 HITS — 25891 Walter Lee Dr, Newby Rd, Athens, AL
📞 256-366-3245
📧 [email protected]
DM us today to reserve your spot and learn more!


MEET THE INSTRUCTOR — DYLAN PARKER ⚾️🥎
Dylan brings both playing and coaching experience to

08/25/2026

**NEED TO ADD VELO?**

**CLEAN UP YOUR MECHANICS?**
**ADD A PITCH?**
**FINE-TUNE YOUR CURRENT PITCHES?**

# # # COME LEARN FROM THE PROS.

All pitching sessions are led by **Bruce & Cole Cheatham**.

**BRUCE CHEATHAM**
15-Year High School Coach
Driveline Certified in Pitch Design

**COLE CHEATHAM**
Currently Pitching in the
Seattle Mariners Organization

**DATA-DRIVEN PITCH DEVELOPMENT**
We use **Rapsodo technology** to analyze velocity, spin, movement, and pitch performance to help pitchers develop with purpose.

**HITS ATHLETIC TRAINING**
*Powered by Cheatham Sports Performance*
25891 Walter Lee Dr, Athens, AL, 35613

**DM US TODAY TO GET YOUR TRAINING STARTED!**

08/24/2026

Our Player Development Program membership gives players access 6 days a week to all the resources and instruction you need to take your game to the next level. THIS IS WHERE VELO GAINS ARE ACTUALLY MADE FOR HITTERS AND PITCHERS.
Whether you're a beginner or a pro, we have a plan for you!! Come see us today to discuss your plan for success.

www.hitsathletictraining.com

08/23/2026

🚨 **OPEN HOUSE TODAY!** 🚨

Come see the **NEW HITS Athletic Training facility** TODAY from **2–4 PM!** 🔥

We’ve built a complete player development environment featuring:

⚾ **Player Development Area** – Rotational power training equipment designed to help athletes build explosive power and velocity.

💥 **Throwing & Hitting Lab** – Featuring our **GIANT Plyo Wall** for developing rotational power and explosive movement.

📏 **Long Toss Range** – Built to help players develop and maintain arm strength throughout the year.

💪 **Arm Care & Maintenance Area** – Shoulder/hip mobility, arm care, stability and maintenance drills to keep athletes healthy and performing at their best.

And that’s just the beginning!

🔥 **TODAY ONLY — COME CHECK IT OUT!**
Take advantage of our **limited-time Grand Re-Opening Introductory Rates** on:

⚾ Player Development Program Memberships
⚾ Pitching Lessons
⚾ Hitting Lessons
⚾ Catching Lessons
🥎 Baseball & Softball Training

📍 **25891 Walter Lee Dr, Athens, AL 35613**
🕑 **OPEN HOUSE: TODAY, SUNDAY, AUGUST 23 | 2–4 PM**

**COME SEE WHAT HITS ATHLETIC TRAINING IS ALL ABOUT!**
**YOU BRING THE WORK ETHIC. WE PROVIDE EVERYTHING ELSE.** 🔥
www.hitsathletictraining.com

08/23/2026

🔥 BASEBALL & SOFTBALL HITTING LESSONS 🔥
Take your swing to the next level at HITS! Our hitting lessons are designed to help athletes develop the skills, power, and confidence to perform at a higher level.
⚾ Increase Exit Velocity�💥 Improve Swing Mechanics�🚀 Increase Bat Speed
Whether you’re looking to hit the ball harder, build a more efficient swing, or create more explosive bat speed, we’ll help you build a swing that translates to the field.
📍 HITS – 25891 Walter Lee Dr, Newby Rd, Athens, AL 35613�📧 [email protected]�🌐 hitsathletictraining.com
Develop the skills. Unleash the power.

08/21/2026

GRAND REOPENING...OPEN HOUSE!! HITS Athletic Training powered by Cheatham Sports Performance
SATURDAY AUG 22nd (9-2P)
SUNDAY AUG 23rd (2-4P)
COME TOUR OUR FACILITY AND SEE ALL OUR NEW ADDITIONS & SERVICES. TAKE ADVANTAGE OF OUR INTRODUCTORY RATES
25891 WALTER LEE DR, ATHENS, AL, 35613

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Location

Telephone

Address


25891 Walter Lee Drive
Athens, AL
35613

Opening Hours

Monday 3pm - 9pm
Tuesday 3pm - 9pm
Wednesday 3pm - 9pm
Thursday 3pm - 9pm
Friday 3pm - 9pm
Saturday 9am - 2pm