16/06/2026
Giant Snakeheads generally prefer the reactive fast approach of topwaters, minnows, or other faster worked lures, but at times, when those don't work at all, a more subtle and slower approach shines. Just like in this scenario. Casting to various rises with no response, Ken switched it up to the TOUGHFIA KingMack Jerk 100SS slow sinking bibless jerkbait. A well placed cast and a single twitch to draw attention, then allowing it to sink slowly in right in front of the fish, resulting in an instant strike.
Check out the Kingmack Jerk 100SS online:
https://www.bonefishingworld.com/products/kingmack-jerk
12/06/2026
The TOUGHFIA Papuan Bass Swim Jerk is a slow-sinking bibless jerkbait built for versatile presentations in shallower water. On a straight retrieve, it produces a natural side-to-side wobble; with sharp twitches, it breaks into an erratic darting action that mimics an injured baitfish. Its magnetic weight-transfer system also improves casting distance while adding a subtle knocking sound.
Perfect for this solid Yellowcheek Carp hit on the PAPUAN BASS Swimjerk by the main man Bone! Nice one boss!
The Papuan Bass Swimjerk 80SS is available online at:
https://www.bonefishingworld.com/products/papuan-bass-swim-jerk-80ss
10/06/2026
Getting the distance on the cast with the SNAKEHEAD PENCIL 135F is what makes this lure stand out! Especially when targeting rising snakehead, which tend to generally rise at max distances. The Snakehead Pencil 135F still slayin' it for Ryo Teo on his Giant Snakehead hunts, a decent one landed on the Pink Punch colouration of the Snakehead Pencil 135F!
The TOUGHFIA Snakehead Pencil 135F is available online at:
https://www.bonefishingworld.com/products/snakehead-pencil-135f
08/06/2026
Handsome-looking Clown Knifefish, also known locally as “Belida,” cranked up from the depths on the Papuan Bass Diver 80F during a land-based casting session! Its tight wobble action and maximum diving depth of 4m proved irresistible, triggering an aggressive strike.
The full range of Papuan Bass Divers are availble online at:
https://www.bonefishingworld.com/collections/papuan-bass-diver
05/06/2026
Sneak peek on a new product we've been working on!
02/06/2026
"Cast, sink, crank got a nice spotted trevally."
A solid fish while open water casting by boss-man Bone Lim with the MACK MINNOW 115HS heavy sinking minnow! Well done boss!
TOUGHFIA MACK MINNOW 115HS heavy sinking minnow is available online:
https://www.bonefishingworld.com/products/toughfia-mack-minnow-115hs
25/05/2026
Mackerel frenzy! Mack Minnow 115HS heavy sinking minnow still scoring consistently with more cast being put out! Nice one by Amos Choy on the Red Head Chrome colouration!
Check it out online at:
https://www.bonefishingworld.com/products/toughfia-mack-minnow-115hs
22/05/2026
The suspending buoyancy of the BARRA JERK 90SP MD allows the jerkbait to remain in the strike zone where this Giant Snakehead was holding, casted over, twitch, pause, bam! Strike! Good lookin Giant Snakehead landed by Chen Song!
Check out the Barra Jerk 90SP MD online at:
https://www.bonefishingworld.com/products/toughfia-barra-jerk-90sp-md
19/05/2026
Simply cast, crank, and anticipate the bite!
The new MACK MINNOW 115HS heavy sinking minnow is a real killer for mackerel casting game! Another solid Spaniard hit by Bone on the realistic Mackerel colour!
More info and purchase available on:
https://www.bonefishingworld.com/products/toughfia-mack-minnow-115hs
13/05/2026
Built with a slim profiled body and an internal magnetic weight transfer system for long and accurate casts, the Yellowcheek Jerk really comes alive when worked with a jerk-and-pause retrieve. Sharp twitches produce an erratic darting action, while the slow sinking pause gives the lure that vulnerable hang time that often triggers aggressive reaction bites from bass.
Coupled with its tight wobbling action on a straight retrieve and subtle front chamber rattle, the Yellowcheek Jerk is a deadly option when bass are keyed in on jerkbait presentations.
Sometimes, all it takes is that sudden dart… followed by the pause. 🎣 The TOUGHFIA Yellowcheek Jerk 100SS proving itself on these bass landed by André Jones !
Check out the YELLOWCHEEK JERK online at:
https://www.bonefishingworld.com/collections/yellowcheek-jerk