Smart Eye

July 7 is finally here.

As of today, every new vehicle sold in the EU must have a system that monitors whether the driver is paying attention to the road.

It's a date the automotive industry — and Smart Eye — has been working toward for a long time. We asked some of our team what it means to them.

Read more about what this day means for Smart Eye: https://hubs.ly/Q04nJBSF0

Tomorrow, July 7, becomes mandatory in every new vehicle sold in the EU.

But for most manufacturers, meeting the legal minimum is only part of the picture.

The General Safety Regulation ( ) sets the baseline. , the independent safety rating organization whose five-star ratings influence purchasing decisions across the market, goes further.

Where the GSR requires detection of prolonged visual distraction, Euro NCAP also rewards systems that catch short repeated glances, drowsiness, microsleep, and from this year, signs of alcohol or drug impairment.

Around 70% of vehicles sold in Europe carry a five-star Euro NCAP rating, which means for most manufacturers, the GSR floor is just the starting point.

Download our complete guide to ADDW under the GSR: https://hubs.ly/Q04ncVG60

Only four days to go until the mandate comes into full force.

But just having the right technology isn't enough: ADDW systems also have to prove they work before they can be sold in the EU.

To get type approval, systems must meet strict criteria, including:

• Issue a distraction warning within 3.5 seconds of the driver's gaze leaving the road at 50 km/h or above (6 seconds between 20–50 km/h)
• Perform consistently across varying lighting, weather, cabin layouts, and driver profiles
• Process all data locally in a closed loop, without retaining biometric identifiers

More on what the certification process actually involves: https://hubs.ly/Q04ncGFX0

Six days until the system mandate kicks in. Let’s talk about what these systems actually do.

Advanced Driver Distraction Warning systems use in-cabin cameras to track head position and eye movements in real time.

When a driver's gaze has been off the road for too long, the system issues an alert — visual, auditory, or haptic — to bring their attention back.

Steering and lane-keeping data can tell you something has gone wrong, but not where the driver is actually looking – which is why the GSR's ADDW requirements can't be met without direct .

More on what ADDW systems are required to do, and when: https://hubs.ly/Q04ncNDW0

In just under one week, on July 7, the EU's mandate comes into full force.

From that date, every new vehicle sold on the European market — cars, trucks, and buses — must include a system that actively monitors whether the driver is paying attention to the road.

This is the final stage of a rollout under the EU's General Safety Regulation ( ), and the broadest yet: it applies to every new vehicle across all four-wheeled categories, an estimated 18 million per year. No ADDW system, no sale.

This week and next, we'll be counting down to July 7 with the key things to know about the mandate.

More on the ADDW regulation, what it requires and why it matters: https://hubs.ly/Q04ncRp-0

Level 2+ autonomous driving is advancing – and so is the role of Driver Monitoring Systems. 🚀

We've just secured four new design wins with one of our most important global OEM partners - extending our technology into their next generation of vehicles to support Level 2+ autonomous driving.

Estimated order value: SEK 50 million. Production starts 2028–2029, across Europe and North America.

Smart Eye has now reached 376 design wins from 24 OEMs, with a combined future order value exceeding SEK 7.55 billion.

It's a good day today!

Read more: https://bit.ly/4v7l9Kh