TRU•U

MINERAL DENSITY vs CALORIC DENSITY

For more than half a century, nutrition has been obsessed with calories.

But calories are only potential energy.

Minerals determine what the body can actually do with that energy.

They activate enzymes, support nerve function, regulate fluid balance, and contribute to repair, recovery, and adaptation.

Without them, life slows down.

A soft drink contains calories.

A spoonful of activated, stone-ground TRU-U nut or seed butter contains minerals, healthy fats, amino acids, and something far more valuable:

Synergy.

Nature does not create nutrients in isolation.

Every vitamin, mineral, fatty acid, enzyme cofactor, and phytonutrient exists within a larger web of relationships.

A harmony.

A wholeness.

The body recognises that wholeness.

It knows what to do with it.

And this is where simplicity matters.

The body is constantly transforming complexity into simplicity.

Breaking down.

Converting.

Assimilating.

Every step requires energy.

The more work digestion demands, the less energy remains available for repair, recovery, and life itself.

That is why every TRU-U Butter is washed, soaked, dehydrated below 48°C, and stone-ground.

To make its nourishment more accessible.

More available.

More usable.

More aligned with the body’s natural intelligence.

Life thrives on synergy, not separation.

Feed the deficiency.

Nourish the cells.

And watch how the conversation between your body and your cravings begins to change.

Why Vitamin E?

Because it may be one of the most overlooked nutrients in modern nutrition.

Vitamin E is a fat-soluble antioxidant that works where oxidative damage matters most: within cell membranes, helping protect the delicate fats that form the structure of every cell in your body.

Without adequate Vitamin E, cellular resilience declines. The effects may be reflected in accelerated aging, reduced protection against oxidative stress, impaired immune function, and diminished neurological support.

Nature’s richest sources of Vitamin E are found in nuts and seeds.

And they are among the very foods most vulnerable to excessive heat.

→ Sunflower seeds (our Germinated Sunflower Butter)
→ Almonds (the only alkaline-forming nut, and the symbol on our logo)
→ Hazelnuts (our Choco Butter)
→ Pine nuts (our Pine Nut Butter)

Notice a pattern?

Every one of them is washed, soaked, dehydrated below 48°C, and stone-ground.

Not because it is trendy.

Not because it is easier.

But because delicate nutrients deserve to be preserved, not sacrificed for convenience.

Heat compromises some of the most delicate compounds naturally found in nuts and seeds, including vitamin E and other valuable antioxidants.

That is why we do things differently.

Every nut and seed is washed, soaked, dehydrated below 48°C, and only then stone-ground.

Not because it is easier.

Not because it is cheaper.

Not because the market demands it.

But because anything less would compromise the standard we have set for ourselves.

TRU-U was never created to be another nut butter.

It was created from a relentless pursuit of what is possible when integrity guides every decision.

A commitment to preserve rather than process.

To honour life rather than convenience.

To choose excellence over efficiency.

To create the product we ourselves searched for and could never find.

This is not what we believe.

This is what we know.

And until we find something that surpasses it, we will continue to stand behind it as the highest expression of what a nut and seed butter can be.

Tru U #1 Sesame Butter it is something very different from the conventional roasted tahini.

It is

Subtler.
Creamier.
More mineral.
Less bitter.

Some people need a moment to adjust.
That’s normal and it’s actually the point.

The bold, roasted flavour you’re used to comes from the Maillard reaction.

But it also:

Destroys heat-sensitive vitamins

Creates AGEs linked to inflammation

Produces acrylamide at high temperatures

Denatures proteins, making them harder to digest

Raw, activated food tastes like what it actually is.

Delicate.
Clean.
Alive.

Some palates adapt instantly — especially if you already enjoy:
bitter greens, sesame, pumpkin seeds, mineral-rich foods.

For everyone else?
Your palate adjusts within a week.

We don’t heat to create flavour.
We let the food speak for itself.

Autophagy.
The word you’ll hear more and more in health spaces — for good reason.

It’s your body’s built-in self-cleaning system.

And it thrives when you don’t interrupt it.

During autophagy, your body is:
→ Breaking down damaged proteins
→ Recycling dysfunctional cells
→ Protecting against abnormal cell growth
→ Clearing neurological plaque linked to dementia

But here’s the catch:

Most people shut it off first thing in the morning
with sugar, processed foods, and heavy meals.

Insulin spikes = autophagy stops.

Now, here’s where it gets interesting 👇

TRU·U butters — in small amounts — are designed to work with your fasting state:

→ No significant insulin spike
→ Healthy fats, minimal carbs
→ Pre-digested = low digestive stress
→ Rich in minerals & enzymes

So instead of breaking your fast…
you support your body while staying in repair mode.

This isn’t just about energy.

It’s about staying in a healing state longer.

Food as medicine. Literally.

Tru U Story💚 “I started taking a spoonful of Pumpkin Seed Butter before bed — purely as an experiment.

Within a week,
I was falling asleep faster.

Within two weeks,
I was waking up without an alarm,
genuinely rested for the first time in years.

I’d been magnesium deficient for so long
I thought tiredness was just my personality.
Now I know better.
And I’m not going back.”

— Stephane B.

We are in love with Black Garlic.
Slow-made, deeply nourishing.

Born from whole garlic and gently transformed by time and heat, black garlic becomes soft, mellow, and naturally sweet. No additives, just a careful process that brings out its rich character.

Its sharp edge softens into deep earthy notes, with a smooth, comforting flavor that feels grounded and real.

Naturally rich in antioxidants like S-allyl-cysteine, black garlic supports your body from within, helping protect cells and encourage a healthy, radiant glow.

Simple. Earthy. Full of quiet goodness.

Banana, dates, a little of our raw pistachio butter - and it turns into a nutritious and satisfying symphony in your mouth. So simple, but so rich 🫶

Naturally creamy, gently nutty, softly sweet. Perfect for slow breakfasts, vibrant dressings, and calm, gentle desserts.

Pumpkin Seed Butter is one of the richest natural sources of magnesium + zinc — two nutrients most people are quietly deficient in.

Magnesium
→ supports deep, restorative sleep
→ helps calm the nervous system
→ regulates stress response
→ eases muscle tension + cramps

Zinc
→ essential for hormone production
→ supports immune health
→ promotes skin repair
→ helps balance testosterone + estrogen

One spoonful of activated pumpkin seed butter delivers these minerals in a deeply nourishing, bioavailable form.

The flavor is rich, earthy, slightly savory — beautiful in tahini dressings, swirled into soup, or spread on warm toast with sea salt.

We soak organic pumpkin seeds for 8 hours to reduce phytic acid and support better mineral absorption, then slowly stone-grind them into a vibrant green butter that works quietly in the background.

Better sleep.
Balanced hormones.
Steady energy.

A quiet powerhouse for the body. P.S. Recommended with our raw buckwheat crackers 💚

. .

Nutritive dessert for breakfast:

- bananas
- strawberries or mangos
- h**p seed butter
- superfoods
- water/ plant-based milk.

H**p Seed Butter — perfect for women

H**p seeds contain the ideal omega-6 to omega-3 ratio for women.

This matters.

Most modern diets are overloaded with omega-6 (inflammatory) and deficient in omega-3 (anti-inflammatory).
H**p naturally balances this at 3:1 — exactly what the female body needs.

H**p also provides:

→ All 9 essential amino acids (complete protein)
→ GLA (gamma-linolenic acid) for hormone balance
→ Magnesium for muscle recovery and calm
→ Iron in a bioavailable form

We activate organic h**p seeds for 8 hours, then stone-grind them into a smooth, earthy butter that works in both sweet and savory dishes.

For menstrual health.
For hormonal balance.
For steady energy.
For mental clarity.

This is women’s medicine in a jar.

Works beautifully in:

→ Tahini-style dressings
→ Smoothie bowls
→ Morning oatmeal
→ Blended soups

Most of our customers are women.
Now you know why.

**pseedbutter