Philippine MICE Academy

Philippine MICE Academy

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The Philippine M.I.C.E. Academy aims to professionalize the Meetings Incentives Conventions and Exhibitions/Events industry through training programs.

23/07/2026

| Ilocos stakeholders upskill in strategic event planning to boost tourism

By Anthony Ian Reyes

Tourism stakeholders throughout the Ilocos Region enhanced their capabilities in strategic event planning through the Department of Tourism’s (DOT) Meetings, Incentives, Conferences, and Exhibitions (MICE) 102 training, equipping them with skills to attract and manage high-value MICE events that can stimulate local tourism and economic growth.

The two-day capacity-building program is part of the DOT’s efforts to develop the region’s competitiveness as a MICE destination by enhancing the technical and professional competencies of tourism stakeholders.

Through the training, participants gained practical knowledge in event planning, operations, marketing, logistics, partnership building, and bid preparation—key components for securing business events that generate tourism spending and investment opportunities.

DOT Ilocos Region Assistant Regional Director Evangeline M. Dadat said the training provides participants with access to industry experts while enabling them to build networks and acquire competencies needed in the MICE sector.

Full story: Link in the comments.




Department of Tourism Region 1

Photos from Department of Tourism Region 1's post 23/07/2026

Thank you, Department of Tourism Region 1. We hope to be there again soon.

Photos from Association of Tourism Industries and Networks in La Union's post 18/07/2026
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Monday 9am - 7pm
Tuesday 9am - 7pm
Wednesday 9am - 7pm
Thursday 9am - 7pm
Friday 9am - 7pm