Castletown Global Services Inc.

oach to online marketing allows for businesses targeting North America and Europe to tap into best of breed services and market knowledge while still enjoying competitive pricing. Led by the industry’s top experts in web design, the CGSI Team consists of skilled, progressive, and dedicated individuals. Our team is determined to yield positive results for our clients’ businesses that are measurable through successful conversion rates and increased revenue flow. We are a professionally managed company that believes in using agile methods for project management, a methodology that generates improved return on investments, high quality output, reversal of ineffective products, and greater control through improved flexibility. With these key strengths, our company continues to meet and exceed client companies’ standards on output and profit-generation. is engaged in building websites that drive business by providing holistic web-centric business solutions that cover what businesses need to succeed in the online space. We provide our clients with a full spectrum of professional web technology and business solutions. Below is a summary of the services we offer, which you will find vital for achieving your online business goals:

Web Design and Development
CASTLETOWN GLOBAL SERVICES INC. or CGSI builds premier custom and e-commerce websites that are designed and developed to reinforce your company’s identity and deliver your message with a high impact to the online world. Creative Strategy and Planning
CGSI seeks to understand our client businesses’ internal processes, audience demographics, and business objectives and translate these into a creative strategy. Information Design
CGSI architects user-experience by organizing the universe of content and their types and hierarchies through efficient sitemapping and wireframing. Visual Design
We design websites that stand out and are creatively geared towards your business identity and audience. Technical Design
CGSI believes that the code behind the design is fundamentally important. We keep them clean and elegant as the visual aesthetics of the website design through efficient HTML, CSS, JavaScript, PHP, MySQL, ActionScript, and XML coding. Design and Content Management
CGSI customizes and deploys sophisticated content management systems that establish brand position and online presence at a reduced development time through proper framework. Multi-Variant Testing
CGSI performs multi-variant testing of different templates and gauges which is the most effective in terms of conversion, interaction, usability and other features. This is to ensure that every design we create optimizes site traffic and transaction conversion. E-Commerce Stores
CGSI assures full e-commerce stores functionality through cutting edge platform and proper integration of shopping features like product catalog, order process, security and payment, and store management. Back-end Integration and Customization
We utilize intelligent electronic systems and develop dynamic web tools that optimize back office operations such as the protection and digitalization of documents, production workflow, customer data integration, and custom reporting. Online Marketing

CGSI executes highly effective online marketing campaigns guided with clearly defined business goals, comprehensive planning, and professional execution. We set objectives, define the target audience, design custom architecture and test usability. We also produce competitor analysis, creative concept, case study, strategic survey and benchmark reports. Overall Online Brand Management
CGSI leverages the best global marketing practices and brand heritage knowledge learned from Fortune 500 corporations that ensure successful brand positioning. We blend business strategy and creativity to boost the value of your brand, drive customer traffic to your site, and increase online visibility. Google Solutions
Online consumers now spend an average of 5.2 hours on the internet, more time than on any other type of media. Google, one of the search engine and ad technologies giants in the world today, can significantly boost businesses’ visibility, persuasiveness, and flexibility online. Vista Global Media, as a Google partner, possesses the edge of having Google training and support, an advantage that client businesses can rely on to propel their brand positioning and conversion rates. The Google Marketing Solutions tool set implemented by CGSI consists of Five Key tools:

Online Industry Research
Google Solutions give businesses a host of benefits, from monitoring trends in the industry, suggesting new strategies and products to build up web presence, and keeping the business on the leading edge of online marketing. Google Search Ads and Display
Businesses gain maximum brand exposure through Google AdWords, a means to be above natural search engine results, which are not only exhibited in Google Search but also across thousands of websites and blogs that make up the Google Display Network. Google Search (Branded and Non-Branded)
Google Search engages both users who enter generic searches and customers who are specifically looking for you and directs them to your website. This tool is valuable in generating revenue as it allows more users to consider your products and, eventually, convert as your customers. Google Remarketing
With this tool, it becomes easy for users who have previously found you to be redirected to your website, contributing to greater brand recall and client retention. Google Conversion Tracking
This tool measures the conversion value of your AdWords advertisements, making it easy to track the return of investment and make wise online advertising decisions in the future. With CGSI’s expertise and in partnership with Google Solutions, client businesses achieve accelerated growth through a simple yet highly effective process of awareness, consideration and conversion. Google Solutions are the key to solving three challenges to BPO’s today: Brand Awareness, Customer Acquisition and Staffing. CGSI has the advantage of holding that key. Search Engine Optimization

Customers do not want products to be pushed down their throats, which is why they spend time researching online. Businesses that make it to the top page of search results gain a huge edge over their competitors. That’s where we come in as your SEO experts. CGSI utilizes a wide range of white-hat SEO practices to increase online visibility and ultimately bring business success: link building, on and off page optimization, SEO copywriting, pay per click advertising and feeds are all part of the CGSI SEO Toolkit. Affiliate Marketing

Through the years, CGSI has built affiliate programs and networks to effectively increase new traffic and generate more business revenue. Affiliate marketing can be one of the most cost effective ways to drive awareness and revenue in today's online market place. New Media Marketing

Social Media Marketing
CGSI keeps abreast of evolving trends in social media and uses these to push and monetize effective social media marketing campaigns. CGSI goes beyond the simple creation of Facebook and Twitter accounts. We build campaigns that turn "Likes" and "Followers" into CUSTOMERS. Viral Marketing
This tactic is effective in reaching untapped markets at an advanced speed. CGSI devises marketing campaigns that are intended to go viral for faster brand awareness and strengthened brand recall among internet users. Community Support and Engagement

CGSI has a well-trained Customer Engagement staff and efficient tools in cultivating customer loyalty and reaching out to a broader base of potential customers through building trusted relationships in the online community. CGSI guarantees exceptional performance on the four crucial aspects of web technology and business solutions mentioned above, allowing our client businesses to generate more profit and succeed in their online ventures. With our company’s years of experience and proven success in the industry, you can be confident that your business projects are at the hands of professionals who can deliver products that are sure to exceed your expectations. Through innovative design and development, focused marketing, and advanced technology, we can help you move forward and achieve your online business goals. We build websites that build businesses. Let’s talk.