NZ’s original strength & fitness suppliers. Over-engineered kit for the crews building premium, battle-tested training spaces across Aotearoa. Trusted. Tough.
Relentless. Industrial Athletic is the premier manufacturer of strength, exercise and fitness equipment in New Zealand. We provide all the hardware
you need to achieve your fitness goals. We stock leading gym and weightlifting and fitness products for functional training, Olympic and
powerlifting, right through to specific gear for cross-training workouts. We provide equipment & design services for a state-of-the-art facility
fit-out. You don’t just buy equipment, you buy trust.
31/08/2026
**ONE WEEK TO GO.**
Father’s Day is next week. If Dad trains hard, works hard and never stops — he deserves better than another pair of socks.
**10% OFF SITEWIDE**
Spend **$500+** → FREE Reaper Speed Rope
Spend **$1,000+** → FREE IA Vest
Every August order → ENTER TO WIN a **$5K Home Gym Upgrade**
Get in. Get Dad sorted. 💪
**Father’s Day. Done the IA way.**
Online orders only.
28/08/2026
FOR THE DADS WHO KEEP SHOWING UP.
Early mornings. Heavy lifts. Long days.
No excuses. No shortcuts.
This Father’s Day, give Dad something he’ll actually use.
10% OFF SITEWIDE
FREE Reaper Speed Rope on $500+
FREE IA Vest on $1,000+
Every August order enters the $5K Home Gym Giveaway.
Built for Dad. Built for the grind.
Industrial Athletic. 👊
27/08/2026
Customise your space. Make it yours.
26/08/2026
Online orders only.
While stock's last.
25/08/2026
Built for the pull.
The IA Bench Pull puts you in position to attack your back without compromise
24/08/2026
Online ordes only. While Stocks last :)
23/08/2026
22/08/2026
Online orders only.
19/08/2026
FOR THE DADS WHO DON’T SWITCH OFF.
Train hard. Work hard. Show up.
This Father’s Day, we’re giving you 10% OFF sitewide, plus:
$500+ → FREE Reaper Speed Rope
$1,000+ → FREE IA Vest
Every August order → ENTER TO WIN a $5K Home Gym Upgrade
Built for the work. Built for the dad who keeps showing up.
Father’s Day. Done the IA way. 👊
17/08/2026
Available till Father's Day, while stock lasts.
Online sales only.