AXO

Sometimes the motivation to start is pretty simple.

Fleur’s husband was coming home from the gym every day, getting fitter, stronger and starting to look pretty good… while she was at home with the kids thinking, what about me?

She wanted something for herself. To feel better, get stronger and have a bit of that time back that was just hers.

Now, she says she feels the best she ever has.

She’s stronger, she loves training, and somewhere along the way AXO became more than just somewhere she comes to exercise. It became a community she genuinely loves being part of.

Sometimes getting started is about how you want to look.

But what keeps you coming back is how it makes you feel.

For Matt, training isn’t just about getting stronger or fitter in the gym. It’s about having the energy, stamina and capacity to keep up with life outside of it.

Semi-Private PT gives him structured training, personal coaching and people around him to keep him consistent, so he can show up better where it actually matters.

Because the goal isn’t just to be fit for the gym.

It’s to be fit for your life. And sometimes, that means keeping up with the kids.

You don’t have to love every part of training.

In fact, if we let our members choose, a lot of them would happily lift weights, skip the conditioning and head home 😂

But even when they tell us they hate it, somehow there are still plenty of smiles, laughs and people suffering through it together.

That’s a big part of training at AXO. You work hard, but you’re surrounded by people who make the hard stuff a lot more enjoyable.

And our job isn’t just to give you the workouts you like. It’s to give you the training that makes you stronger, fitter and more capable for life outside the gym.

You might hate the conditioning.

But you’ll probably have a pretty good time hating it together

After having kids, Kim didn’t jump straight back into intense training.

She started slowly, focused on building a routine, and let consistency do the rest.

You don’t have to be at your best to start. You just have to start somewhere.

Almost a year ago, we shared the stories behind the people who started AXO.

Since then, a lot has changed. We’ve grown, welcomed so many new members and there are plenty of new faces here who probably don’t know much about the people behind it all.

So we thought it was time to reshare our founder stories.

First up, Josh.

How it started, what shaped him as a coach, and the journey that eventually led to AXO.

For everyone who’s joined us along the way, this is Josh’s story

Fleur joined AXO with one very clear goal:

Get hotter for Bali 😂🌴

But somewhere along the way, the goal changed.

She started feeling stronger. Training became part of her routine. She loved how she felt after each session and suddenly looking good for a holiday wasn’t the main reason anymore.

She got hooked on feeling strong, capable and good in herself.

Bali might’ve got her started.

But how training makes her feel is what keeps her coming back.

Ask our members what has changed since joining AXO and you’ll rarely hear them talk about the scales first.

They’ll tell you they’re stronger.
They’ve got more energy.
They sleep better.
They’re fitter.
They feel healthier.

And yes, many have lost weight too.

The biggest changes usually happen long before you see them in the mirror.

Fleur describes AXO as toothpaste 😂 it’s essential and we’ll take it!

Is Semi-Private PT an investment? Absolutely.

But for Fleur, it’s about the value she gets from it. Her family would give up plenty of other things before they ever considered giving up her gym membership.

Because training gives her more than just a workout.

Strength. Energy. Headspace. Routine. Confidence. Something that’s hers.

When something has that much impact on your life, it stops feeling like an extra.

It becomes an essential.