The label values high quality fabrics, locally well-made garments, accessories and unique exploratory thinking.
Shop - www.thekeep.co.nz
NZ based fashion designer Lela Jacobs' inspiration comes from the personal rather than the public domain, creating timeless garments, each with a story. The designs intend to be thought provoking, versatile and highly wearable through inquisitive, challenging, technical pattern making and experimental silhouettes. These are executed in luxurious and high-end fabrics valu
12/07/2026
Some pieces are worn.
Some become part of who we are.
‘Parts Of’ explored the collar as both garment and gesture.
A collaboration by Lela Jacobs and Shin Hyunmu .
Featuring ningyi_hu and Yuyi Hu .
Shared as part of the wider conversation around COLLAR — a collective exhibition presented by THE KEEP during New Zealand Fashion Week Presented by Giltrap Group .
Tickets via the link in bio.
07/07/2026
COLLAR
An exhibition of bespoke collars by makers’ hands from across Aotearoa.
Presented by THE KEEP during New Zealand Fashion Week Presented by Giltrap Group , COLLAR brings together an invited group of artists and makers, each responding to the collar as both object and adornment.
Personally conceived and made by hand, every piece reflects an individual practice while contributing to a shared portrait of contemporary making in Aotearoa.
Suspended together as a single installation, the exhibition reveals a rich conversation between material, process and form—celebrating the enduring value of craftsmanship and the quiet poetry of objects made by hand.
Join us for one evening only.
A complimentary drink will be offered on arrival.
Wednesday 19 August
5.30–8.00pm
HARDcore
510 Karangahape Road
Auckland CBD
Located next door to The Keep.
Tickets via the link in our bio.
06/07/2026
Little luxuries. Winter companions.
The pieces you reach for without thinking.
A beanie pulled low.
A scarf wrapped high.
A hood against the wind.
Soft socks for slow mornings.
The smallest layers often become the most treasured.
Stay cosy, friends.
LJ Possum
01/07/2026
A study in softness.
Crafted in silk, the Pierrot Shirt balances volume with fluidity, creating a silhouette that feels both timeless and quietly unexpected.
Seen at Parade, where every look tells part of the story.
Available now at THE KEEP
and online.
24/06/2026
Aria in the Lollies Jacket.
Soft structure.
Burnished earth tones.
Silk that shifts with every step.
Captured by Kirsty Cameron / Godmother @ Hamish Donald Steptoe
16/06/2026
The U Arms.
For those moments when a sweater feels like too much and warmth feels necessary.
Possum, silk, and merino.
Soft.
Light.
Ridiculously comforting.
LJ Possum
10/06/2026
The U Duster.
Generous.
Weightless.
Unapologetically luxurious.
Crafted from possum, silk, and merino, it holds warmth close while remaining impossibly light.
A piece designed not for occasions, but for living in.
Black.
Lavender.
Natural.
Azure.
LJ Possum
08/06/2026
Lollies.
Soft structure.
Painted by hand.
Each piece carries its own markings — part garment, part memory, part daydream.
LJ Lollies.
Neck piece by
03/06/2026
Lollies.
The collection moves between strength and playfulness — part daydream, part protection.
Images captured by
&
30/05/2026
Black init.
The colour of certainty.
The colour of not having to think twice.
A long coat.
A soft dress.
A scarf that becomes a blanket.
Gloves, hats, layers, and all the small rituals that arrive with winter.
Possum, silk, and merino in their darkest mood.
Because some things never need reinventing.
Black init.
Lela Jacobs.