Just Another Fisherman

How to fillet a squid, start to finish. Hood, wings, tentacles, nothing left behind.

For reference, that’s the Bare Bones filleting knife doing the work, and Aaron found out mid-shoot exactly how sharp it is. All good, mate. The Calamari was worth it.

The Bare Bones Knife Set is back in stock and there’s bu**er all of them left! Find our J.A.F x Victory Knives special edition sashimi and filleting knife set linked in our bio.

We’re heading to the NZ Boat, Fish & Dive Expo next weekend, 29th & 30th of August!

We’re also giving away a $250 voucher to spend on our stand! All you have to do is:

- Like this video
- Tag a mate you’d bring along
- Repost this clip for an extra 5 entries.

You can tag as many mates as you like, each comment = one entry.

We’ll see you there!

📍 Stand 74, Mystery Creek Events Centre, Hamilton

From catch to kai in a few clean cuts.

Scaled, skin left on, and filleted down with the Bare Bones set, filleting knife for processing the frame, sashimi knife for slicing up a fresh feed at the end. Do it once, do it right.

Good news for the crew: the Bare Bones special edition knife set is back in stock. Grab yours via the link in bio before it’s gone again.

Dispatching Mon 24th August.

First light, calm water, one squid jig in the drink.

Didn’t find the target but found this beauty instead.

The ocean is full of surprises.

Light the candle!

Fresh goods have landed for spring. From tees and shorts, to flannels and stripes, and even the new golf inspired Portside Polo, there’s something to tickle anyone’s fancy.

Built for the everyday mission, on & off the water.

Have a look, link in bio.

It’s about that time.

New spring arrivals. Docking Thursday.

Absolute stitch up. But the boys pulled through with the goods!

Full fit for under $250, sorted courtesy of our end-of-season winter sale.

New additions and further reductions live now, online and in-store.

It’s F***king cold out there at the moment!

It’s time to layer up, coastal weather waits for no one.

Shop outerwear online & in-store now.

There’s no place like home.

And nothing says a Kiwi one like a fish print on the wall.

The Home Of Salty Anglers Prints are back in stock, 20 illustrations of our staple Kiwi species, ready to earn their spot above the couch.

A must-have for any coastal lover. Online and in-store now.