Defined by Norwegian ski heritage, Madshus has distinguished itself as a brand focused on building the finest Nordic ski products.
In 1906, Martin Madshus started manufacturing Nordic skis in a barn located in Vardal, Norway. In 1928 Madshus won its first Olympic medal, to date, no other ski manufacture has won medals in as many different Olympic cities. 2006 marked Madshus' 100th anniversary, making it the Worlds Oldest Cross Country Ski Company.
19/08/2026
We’re continuing our Athlete Week, and next up is Victor Lovera ! 💪
Read about his fantastic results in his first year on Madshus skis 🎿🔥
Click the link in our story to get to know Victor better and discover his journey on Madshus skis 🇳🇴
📸 Nordic Focus Photo Agency
12/08/2026
The story of Johan-Olav Botn is now live 🎿🚀
From Olympic gold and World Cup victories to illness, loss and an unexpected road back — get to know Botn beyond the results🫵
👉 Click the link in our story to read the full article.
We’re continuing Athlete Week with the next name on the list – Johan-Olav Botn.
Johan-Olav won Olympic gold in the 20 km individual race this winter and has taken huge steps forward over the past few years🥇
Stay tuned throughout the week to learn more about Johan-Olav!📈🎿
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18/07/2026
Kasper Herland made his World Cup debut last season and is already setting new goals for the season ahead.
Big ambitions. Strong work ethic.
Read the full story on the Madshus blog. Link in bio.
📸 Nordic Focus Photo Agency
🎥 Kasper Herland Week continues! 🇳🇴
Every athlete has a story. From his World Cup debut to competing with the best in the world, Kasper’s journey has only just begun. Follow along and get to know the person behind the results.
Follow for more daily content🕺🏼
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14/07/2026
It’s Kasper Herland Week! 🇳🇴
From a dream World Cup debut to an incredible 5th place in the iconic 50 km at Holmenkollen, Kasper announced himself on the biggest stage in style. Follow his journey this week and get to know one of Norway’s most exciting cross-country skiers.
📸 Nordic Focus Photo Agency Petter Austberg Bjørn 🐻
10/07/2026
Two Olympic medals🥈🥈, heartbreaking setbacks, and a mindset that never stops moving forward. Ben Ogden reflects on a season filled with highs, lows, and valuable lessons. Read his inspiring story through the link in our story.
22/06/2026
The road to winter has begun. Roller skiing is more than training – it’s freedom, speed, community and the joy of movement. Keep pushing with equipment designed for every season🎿💪
- Do you roller ski?
19/06/2026
Chasing speed above the clouds🗻
Testing our skis at Sognefjellet with one goal in mind: making them even faster🚀🎿
Summer is here, but we're already gearing up for what lies ahead. It's all hands on deck as we prepare for winter.
Full throttle from now on to ensure your skis are ready when the snow arrives.
See you in the ski tracks 🎿🚀
| Mandag | 08:00 - 15:30 |
| Tirsdag | 08:00 - 03:30 |
| Onsdag | 08:00 - 15:30 |
| Torsdag | 08:00 - 03:30 |
| Fredag | 08:00 - 15:30 |