19/07/2026
WHAT DOES OWN YOUR FIRE ACTUALLY MEAN?
I’ve been asking myself that lately.
For me, it has always been obvious. And for the women wearing LUST., it seems to be obvious too. But if someone asked me to explain it… I noticed I couldn’t.
So I started paying attention.
Every time a woman puts on one of my designs, I see the same thing happen.
She stands a little taller. She starts moving differently. She smiles at herself in the mirror. She dances. She laughs louder. She stops checking what everyone else thinks.
And that’s when I realized…
Own Your Fire has nothing to do with confidence.
Confidence can disappear the moment someone judges you.
Fire doesn’t.
Fire is that part of you that was already there before the world told you to make yourself smaller.
The playful part. The sensual part. The wild part.
The woman who doesn’t need permission to enjoy herself.
That is the woman I design for.
Not so she becomes someone else, but so she remembers who she already is.
That’s Own Your Fire.
And honestly…
Watching women remember that is still the most beautiful part of LUST. ❤️🔥
📷
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