International Running Expo

70 days to go until The International Running Expo (IRX)!

The countdown is well and truly ON. In just 10 weeks, runners, leading brands and industry professionals from around the world will come together at RAI Amsterdam for two unmissable days of innovation, inspiration and connection.

🎟️ Early-bird tickets are available now. Secure yours through the link in our bio!

4–5 November 2026
RAI Amsterdam
Co-located with .acceleratingsports

Big news to keep you hydrated! 💧

We’re delighted to welcome Eurobottle as an official sponsor of the International Running Expo 2026.

With more than 25 years of experience producing high-quality, sustainable and 100% recyclable sports and water bottles, Eurobottle is helping the running industry make every sip count.

Eurobottle will be supplying water bottles for our VIP bags, helping guests stay refreshed throughout two action-packed days at IRX!

🎟️ Get your ticket now via the link in our bio.
📅 4-5 November 2026
📍 RAI Amsterdam

More brilliant minds. More industry insight. One shared vision. 🧠

Meet some more of the experts on the IRX Advisory Board. A team of passionate voices from across the running industry helping us shape an event that truly delivers for the people it represents.

Their experience, honesty and fresh ideas are helping us build something special for the running industry in Amsterdam this November.

Keep an eye out as we introduce more of the brilliant people behind the board.

Secure your ticket to join us in Amsterdam this November via the link in our bio.

PACE CHECK | Runr.

From a spare-room side project to 90,000+ orders and 60 retailers across the UK, Runr has come a long way since three lifelong friends launched the brand in 2016.

But for founder Craig Winter, it’s always been about more than the products. It’s about the people, the connections and the community that make running what it is.

We caught up with Craig to talk about the Runr. journey, the rise of community-led running and why IRX 2026 is an important next step as the brand looks towards Europe.

Swipe for a quick Pace Check.

Read the full story via the link in our bio.

Want to meet Runr. in person? Join us at IRX 2026, 4-5 November at RAI Amsterdam.

Tickets are available now on the IRX website or find the link in our bio.

She’s back on the mic! 🎤

Following a brilliant year as an IRX host, we’re excited to welcome Susie Chan back for 2026. She’ll return as one of our hosts and join this year’s Athlete & Influencer Programme.

Susie has completed the Marathon des Sables more times than any other UK woman and became the first European woman to conquer the Badwater Ultra Cup, including the infamous Badwater 135.

As a Peloton Tread instructor, bestselling author and motivational speaker, Susie brings infectious energy and a genuine passion for the running community and we can’t wait to have her back at RAI Amsterdam on 4-5 November.

🎟️ Secure your early-bird ticket via the link.

Ready to grow your brand in the global running industry? 🌍

IRX brings together the retailers, buyers, distributors and industry leaders shaping the future of running, giving you the opportunity to showcase your products, build valuable connections and expand your reach across Europe and beyond.

Swipe through our top 10 reasons to exhibit at IRX 2026, then get in touch to secure your place!

📍 RAI Amsterdam
📅 Wednesday 4–Thursday 5 November 2026
👉 Enquire to exhibit via the link in our bio.

Take a break, grab a coffee and make your next big connection ☕

We’re excited to announce FootBalance as the official sponsor of the IRX Run Café!

Located at the heart of the Expo, the Run Café is the perfect place to grab a coffee, catch up with industry contacts and turn quick conversations into exciting new opportunities.

Trusted by running retailers in more than 40 countries, is helping people move better through its innovative technology and products.

Meet the FootBalance team at IRX, taking place at RAI Amsterdam on 4-5 November.

🎟️ Get your early-bird ticket via the link in our bio.

Meet the team bringing IRX to life! 👋

From big ideas and brilliant partnerships to creative content and unforgettable experiences, this is the crew working behind the scenes to make IRX 2026 happen.

Swipe to meet the faces behind the Expo!

Secure your early-bird ticket and join us this November - link in bio.

Most athletes stay quiet. Josh Kerr chose chaos 🎯

Instead of hiding from the pressure before the London Diamond League, he painted a colossal target on his back. His goal? Smash a 27-year-old world record. He called it Project 222 - the exact time needed for a 3:42 mile.

Read why the 'announce then execute' trend is enticing brands and inviting fans - full article link in bio.