Our aim is to empower the next generation, supporting their development and helping them succeed in life.
From the streets to the world’s top stages, we’re building a global legacy by empowering youth, inspiring communities, and connecting people through the transformative power of 3x3. A foundation based in Amsterdam with the mission to promote the growth of 3x3 basketball in the Netherlands, while using the sport as a powerful tool to help young people develop essential life skills. Through our prog
This is why we play.
This is why we unite.
This is why we empower.
This is
08/07/2026
LEADERS OF UNITES NO. 135 – JESSE KOOT
Meet Jesse Koot. At just 17 years old, basketball has already shaped much more than his game. It’s where he found friendships, confidence and a purpose that reaches far beyond the court.
Growing up in Halfweg, Jesse tried everything from judo and gymnastics to rugby. But basketball always pulled him back. There was always a hoop in the garden, and his basketball came everywhere with him even on family holidays. For Jesse, the game became more than a hobby. It became his way to clear his mind after a busy day.
His second home became Hot Pepper Heat in Zwanenburg, where he not only developed as a player but also built friendships that still last today. Now he’s giving back as a coach, helping younger players improve while discovering how rewarding it is to see others grow in confidence.
Jesse’s introduction to 3X3 Unites came through a local tournament. Soon after, he joined the 3X3 Leader Course. What started with doubts quickly became one of the most valuable experiences he’s had.
Standing in front of a group used to make him nervous. Today, he’s leading activities, taking initiative and helping build a new 3x3 community in Badhoevedorp. Together with fellow leaders, the first pick-up session already brought together seventeen young people.
And he’s only getting started.
After finishing his exams and spending a season teaching skiing in Austria, Jesse wants to return with one goal: launching his own 3X3 Leader Course and continuing to build a strong 3x3 community in Zwanenburg and Badhoevedorp.
Leadership starts with taking the first step. Jesse did exactly that.
👤: Jesse Koot
📷: Arno Stevens
06/07/2026
More than just a tournament.
It’s a culture!
3X3 Pro League’s first stop at Vunzige Deuntjes Festival proved exactly why we do this.
3X3 Unites is about bringing people together—connecting the game we love with the music, the festival crowd, and the community that keeps us moving forward.
The talent on the court was elite, but the vibes in the stands and around the court were the real MVP.
Thank you to everyone who came out, cheered, and vibed with us!
Find all the photos at the link in bio ⤴️
📷: Cherine Benjmil
06/07/2026
More than just a tournament.
It’s a culture!
3X3 Pro League's first stop at Vunzige Deuntjes Festival proved exactly why we do this.
3X3 Unites is about bringing people together—connecting the game we love with the music, the festival crowd, and the community that keeps us moving forward.
The talent on the court was elite, but the vibes in the stands and around the court were the real MVP.
Thank you to everyone who came out, cheered, and vibed with us!
Find all the photos at the link in bio ⤴️
📷: Cherine Benjmil
05/07/2026
3X3 Pro League stop 1 done!
Vunzige Deuntjes Festival brought the energy!
The courts brought the heat. Two teams brought it home.
Women: Landsmeer 🏆
Men: Twente Open Run 🏆
Both teams punched their ticket to the
3X3 Pro League Finals.
No easy path. No shortcuts.
Just buckets, grit, and belief.
This is what it’s about.
From the Streets to the Top!
Finals are calling. See you there.
We are still buzzing from last weekend 🚀
So proud of taking Rabo 3X3 Street League, from the streets to the top - for real! Bringing the best 3x3 players from the Netherlands to the biggest stage, shoulder to shoulder with our 3x3 champions 🏆
27/06/2026
ALL THE STARS WERE THERE 🤩
Olympic champions, World Champions, and NBA players took over the 3x3 Amsterdam Festival grounds!
It’s the perfect place to meet your heroes, get your basketball signed, and see exactly how to make it from the streets to the top!
The energy was unmatched, so don’t sleep on the next one 👀
Lock in the dates for next year:
📆 June 25-27, 2027!
25/06/2026
Faces of 3X3 Festival 🤩