30/06/2026
Success Attracts Opportunity: We Are Sitting on a Goldmine
Success attracts opportunity.
When you consistently solve problems, remain committed to your vision, and refuse to quit, opportunities begin to seek you out. That is why the story of Adesuwa Okunbo Rhodes is so inspiring. It is not merely the story of one successful woman; it is a reminder of what is possible for Nigerians and Africans who choose to build despite the odds.
She is young. She is a Black woman. She leads in a space where many people doubted her from the outset. Yet today, she has built an investment platform that manages over $80 million in assets. When asked whether she was a billionaire, she did not chase headlines or boast. Instead, she spoke about what she is responsible for—what she manages and the value she creates.
That humility says a great deal.
She openly acknowledged that her journey was not easy. For years, she faced rejection. Investors said no. People doubted her because of her age, gender, and background. She has shared that it took about eight years before the breakthrough came.
Imagine if she had stopped in the fifth year.
Imagine if she had believed everyone who said, "It can't be done."
She stayed committed to the vision, remained persistent, kept learning, and continued showing up. Today, the same world that once doubted her now celebrates her success.
There is a lesson in that for every entrepreneur, researcher, business owner, and dreamer: do not give up too soon.
Another point that stood out to me was her confidence in Nigeria and Africa.
We complain about the economy every day, and yes, the challenges are real. But challenges also create opportunities. Our informal economy remains one of the strongest engines of innovation in the world. Even in difficult times, people are still building businesses, creating wealth, and solving problems.
Years ago, I wrote a book titled Sitting on Goldmine. The central idea was simple: we are surrounded by opportunities, but many people overlook them while searching for greener pastures elsewhere.
We are sitting on good money.
If we fail to recognize the value around us because we believe success only exists abroad, we may miss what God has prepared for us right here in Africa.
Instead of asking only how to leave Nigeria, perhaps we should also ask:
What problem can I solve here?
What opportunity is hidden inside today’s challenge?
That is exactly why investors from around the world continue to show interest in Nigeria. They see opportunities where many of us see only problems.
Another thing I noticed was how simply Adesuwa dresses.
I saw comments on social media questioning her appearance and even asking whether she was truly wealthy because she did not dress like the typical "Instagram billionaire."
That says more about our mindset than it does about her.
Real wealth does not always announce itself.
Some of the wealthiest people are not trying to impress strangers online. They are too busy building companies, managing investments, leading teams, raising families, and creating lasting impact.
Purpose leaves little room for unnecessary performance.
It reminded me of my own experience recently. My daughter needed her hair redone before school. After an extremely busy weekend, I finally started loosening her braids around 2 a.m. We finished around 4 a.m., and instead of sending her to school with loose hair, I sat down and braided another hairstyle myself before morning.
People may ask, "What have you been doing all day?"
The answer is simple: managing multiple responsibilities.
Many purpose-driven people live this way. They are balancing work, family, business, ministry, research, and personal growth all at once. They do not always have time to focus on appearances because they are committed to their assignments.
The same is true for Adesuwa.
She is a wife, a mother, a business leader, and someone entrusted with millions of dollars in investments. Her priority is delivering results, not impressing social media.
If many people suddenly managed an $80 million investment portfolio, they would immediately buy luxury cars, throw extravagant parties, and make sure everyone knew how wealthy they had become.
But lasting success is usually quieter.
It is disciplined.
It is focused.
It understands that purpose is more important than performance.
So do not measure success by wigs, designer clothes, luxury cars, or social media glamour.
Measure it by impact.
Measure it by problems solved.
Measure it by lives changed.
Pursue purpose first. Everything else will fall into place.
If you're interested in joining my Sitting on Goldmine Cohort, send me a private message. I'll be happy to share the registration link with you.
The cohort is completely free, and I would love to have you join us as we discover the opportunities hidden in the challenges around us
First picture is culled from AI while the rest from Adesuwa Rhodes IG account.