Prowinter

📊 𝐖𝐡𝐚𝐭’𝐬 𝐬𝐡𝐚𝐩𝐢𝐧𝐠 𝐭𝐡𝐞 𝐰𝐢𝐧𝐭𝐞𝐫 𝐬𝐩𝐨𝐫𝐭𝐬 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐫𝐢𝐠𝐡𝐭 𝐧𝐨𝐰?

At Prowinter Season Finale 2026, the 9th edition of the 𝐒𝐤𝐢 𝐑𝐞𝐧𝐭𝐚𝐥 & 𝐑𝐞𝐭𝐚𝐢𝐥 𝐒𝐮𝐦𝐦𝐢𝐭 𝐛𝐲 𝐏𝐫𝐨𝐰𝐢𝐧𝐭𝐞𝐫 𝐋𝐚𝐛, powered by ITASNOW, delivered fresh insights into the current state of the winter sports market.

Here are the key takeaways:

📈The sector proves to be solid and resilient, with stable performance in a context of gradual growth

❄️Weather and snow conditions (66.3%) remain the main drivers, while price pressure, competition and fluctuating tourism flows are increasingly reshaping the market

⛷ In the rental segment, allround skis remain dominant, while demand is shifting towards premium piste products, alongside steady growth in online bookings

Curious to dive deeper into the data? Read the full press release at the link: https://www.fierabolzano.it/it/prowinter/press/si-chiude-la-stagione-invernale

🏅❄️ Prowinter will host again this year, the Carabinieri Sports Centre Athletes’ Award – Winter Sports Division

📅 Friday, April 10th, 15:00
📍 FieraMesse H1 Eventspace

✨ During the event, the athletes of the Carabinieri Corps who have particularly excelled in various disciplines will be honoured, especially for their achievements at the MilanoCortina2026 Winter Olympic Games.

Among them are double Olympic champion 𝐅𝐞𝐝𝐞𝐫𝐢𝐜𝐚 𝐁𝐫𝐢𝐠𝐧𝐨𝐧𝐞, multi-medalist 𝐋𝐢𝐬𝐚 𝐕𝐢𝐭𝐭𝐨𝐳𝐳𝐢, downhill skier 𝐃𝐨𝐦𝐢𝐧𝐢𝐤 𝐏𝐚𝐫𝐢𝐬, biathlete 𝐋𝐮𝐤𝐚𝐬 𝐇𝐨𝐟𝐞𝐫, lugers 𝐄𝐦𝐚𝐧𝐮𝐞𝐥 𝐑𝐢𝐞𝐝𝐞𝐫, 𝐒𝐢𝐦𝐨𝐧 𝐊𝐚𝐢𝐧𝐳𝐰𝐚𝐥𝐝𝐧𝐞𝐫 𝐚𝐧𝐝 𝐃𝐨𝐦𝐢𝐧𝐢𝐤 𝐅𝐢𝐬𝐜𝐡𝐧𝐚𝐥𝐥𝐞𝐫, speed skater 𝐋𝐮𝐜𝐚 𝐒𝐩𝐞𝐜𝐡𝐞𝐧𝐡𝐚𝐮𝐬𝐞𝐫, and many others.

❄️ What will the next winter season look like?

Find out at the 𝐒𝐤𝐢 𝐑𝐞𝐧𝐭𝐚𝐥 & 𝐑𝐞𝐭𝐚𝐢𝐥 𝐒𝐮𝐦𝐦𝐢𝐭 of Prowinter Lab powered by ITASnow. Now in its 9th edition and more focused than ever on direct exchange between industry professionals!

📅 Friday, April 10th, 2026, 10:00-13:00
📌 MEC Meeting & Event Center Südtirol

Two main focus topics:
📈 𝐌𝐚𝐫𝐤𝐞𝐭 𝐬𝐜𝐞𝐧𝐚𝐫𝐢𝐨 – data on ski rental and sporting goods stores, shorter season, peak management, online competition and new purchasing dynamics
⛷️ 𝐒𝐤𝐢 𝐛𝐢𝐧𝐝𝐢𝐧𝐠𝐬 – technological evolution, safety, real accident cases, UNI regulations, role of manufacturers, and future outlook

🤝 Networking + 🍴 Light Lunch included

🗣 Italian & German with simultaneous translation
💌 Free participation upon registration: 𝐩𝐫𝐨𝐰𝐢𝐧𝐭𝐞𝐫@𝐟𝐢𝐞𝐫𝐚𝐦𝐞𝐬𝐬𝐞.𝐜𝐨𝐦

Meet the winner of the category "Alpine ski - Top Performance": Nordica Dobermann Multigara Department⛷

Nordica wins for its outstanding construction quality, extreme attention to detail, and the fully integrated ski–plate–binding system, which delivers precision, responsiveness and race-level performance for expert skiers and true piste purists.

Because the products shaping the winter season deserve to be celebrated 🏆

Meet the winners of the Prowinter Award 2026, recognized for their outstanding innovation, design, and quality:
Nordica
Salomon
VÖLKL
ATOMIC SKIING
Dynastar
Scarpa
Madshus
Meindl - Shoes For Actives
AKU trekking & outdoor footwear
ORTOVOX

Business, innovation, and adrenaline: this was Prowinter 2026 ✨

The premier event for the and winter industry returned with a program that exceeds expectations.
From the debut of the Scandinavian Village to on-slope Prowinter Test Days (powered by ITASnow e Prove Libere Retail by Pool Sci Italia) and exclusive international brand previews, now we are ready for the season ahead 😌🔥

Thank you for an incredible 💙

Photo Courtesy Prowinter Test Days: Pool Sci Italia Pool Sci Italia

Prowinter is waiting for you with a program packed with new releases and unmissable business opportunities ❄️
See you at Fiera Bolzano - Messe Bozen from January 11 to 13, 2026!
Tickets 👉 https://shop.fierabolzano.it/fbpwi26/en?_gl=1*9d789b*_gcl_au*MTg5NzcxNzIxMy4xNzY0MDgxOTU4