SHER Women's Activewear

The season is changing. Your plans don't have to. 🚴‍♀️

Meet SUBLIME, our wind-resistant softshell for women cyclists. It blocks the wind at the front, breathes at the back and keeps you warm inside, so you stay out longer when temperatures drop. Side pockets, a drop-tail for your lower back and reflective logos round it off. It works on the road bike and for every other outdoor workout.

Available at Casa SHER, online and all official retailers. 🤍

Our program for bike festa Südtirol is here 🚴‍♀️

From September 17th to 20th you'll find us in Brixen, with four days all about women on bikes:

🚺 Daily workshops on saddle sore prevention at 2 pm
📐 Bike ergonomics workshop for women, Saturday and Sunday at 10 am, with bike fitter Anja Gollwitzer
📍Both workshops take place at our booth in the Expo Area at Domplatz.

🌄 Social MTB-Ride out with Eva Lechner
📅 Saturday, September 19th 🕕 3pm
📍 Meeting point: Our booth at Domplatz
Easy Pace | Duration approx. 2 hours
Helmet and lights are required to join.

✍️ Sign up for our events here: https://linktr.ee/sheractive

See you in Brixen! 🤍

© Photo (4|5): Lieke Cuperus

Your new autumn technical layering pieces are here... 🍂

SHER | women's cycling apparel | designed around female bodies | saddle sore prevention | antibacterial and antifungal pad | intimate health | made in Italy

📷 Anita Augscheller Fotografie
🤍 Greta Marchegger Ita-193

Gravel or road bike?
If you've ever wondered what actually sets them apart, this one is for you. 🚴‍♀️ 🤍

We're back at bike festa Südtirol! 🚴‍♀️

From September 17th to 20th, Brixen turns into the meeting point for everyone who loves bikes, from daily riders to athletes. Four days full of guided tours, product testing, workshops and good company. SHER will be part of it again this year and we already have a few things planned for you. More infos are coming soon.

See you in Brixen. 🚴‍♀️

Did you know about our pad exchange service? 🤍

Every pad on the market settles a little over time, because washing, sweat and pressure slowly soften the foam. If you spend many hours in the saddle, you will feel that difference in support. That is why you can have the pad in your SHER bibs and shorts exchanged after one year for a small fee. You ride with full support and comfort again, and the pair we designed to last stays with you instead of being replaced. A pad with full support is also your best protection against saddle pain. Preventing exactly that and caring for your intimate health is what SHER stands for.

Contact us for more details. 🚴‍♀️

PS: The antibacterial and antifungal properties of your SHER pad stay intact for its entire life.

Part of the SHER family: Greta Marchegger

Professional windsurfer since 12, host, and someone who’s built her life around movement and the elements. She moves between South Tyrol’s mountains and Lake Garda’s winds, across Atlantic beaches and into whatever adventure comes next.

After years of success on the national and international competition scene, with several titles to her name, Greta now works as a multilingual host, content creator, ambassador, and model. Her roots are in South Tyrol, but she’s at home all over the world, having lived in five countries and traveled more than most. She lives by a simple motto: do it with love, or not at all.

Through all of it, SHER has become her second skin. For her, it represents femininity, inner strength, and the freedom to focus on what truly matters. 🤍

© Philip Mackenbrock

3 reasons to join the SHER WhatsApp Community 🤍

1️⃣ Be the first to hear about our ride outs, runs and events and sign up in seconds.
2️⃣ Connect with a community of amazing women who ride, run and move together.
3️⃣ Get the latest updates and info before anyone else.

Link in bio to join. 🚴‍♀️

Photo: © tiberio_sorvillo