Augmont Gold For All

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Every time you pause an unnecessary expense,
you press play on your Gold savings.

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India transformed its future through the White Revolution and the Green Revolution, turning scarcity into self-reliance and creating lasting economic strength.

Today, the country stands before another defining opportunity.

With more than 35,000 tonnes of gold lying idle in Indian households, could a new Yellow Revolution unlock immense value for the nation? Instead of relying heavily on imported gold, India has the potential to harness the wealth already within its borders through gold recycling.

In this thought-provoking conversation, Ketan Kothari, Founder & Director, Augmont, shares how recycled gold can help reduce import dependence, strengthen economic resilience, and create a more sustainable future for India’s gold ecosystem.

The next great revolution may not be about finding new resources, it may be about unlocking the potential of the ones we already possess.

Don’t Buy Gold.
A statement that’s creating conversations across the industry today!

As global uncertainty rises and oil prices continue to impact economies worldwide, the conversation around gold has never been more important.

India today holds over 35,000 tonnes of idle gold in households, a massive untapped opportunity that could play a significant role in strengthening the nation’s economy. But in changing times like these, should consumers continue buying gold? And if yes, what kind of gold should India truly focus on?

In this podcast, Ketan Kothari, Founder & Director, Augmont, shares powerful insights on the future of gold, evolving consumer behaviour, the importance of reducing dependence on imported gold, and why recycled and locally sourced gold could shape a more resilient future for India.

Tune in to explore the bigger picture behind gold, sustainability, and India’s evolving gold economy.

As oil prices rise and geopolitical uncertainty continues in the Middle East, the conversation around gold is becoming more important than ever.

Should people really stop buying gold, or does the concern apply only to certain types of buyers? And in such volatile times, how can local gold buying play a more strategic role for Indian consumers and investors?

In this video, we explore the broader economic impact, changing market dynamics, and what these developments could mean for your gold savings and purchasing decisions.

India holds over 35,000 tonnes of idle gold in households, a massive untapped opportunity for the economy.

Should consumers continue buying gold? If yes, what kind of gold should India truly focus on? And why is reducing dependence on imported gold becoming increasingly important today?

Join Ketan Kothari, Founder & Director, Augmont, as he shares insights on the future of gold, consumer behaviour, and India’s evolving gold economy.

Stay tuned for the podcast!

A resilient future doesn’t always begin with buying more. Sometimes, it begins with valuing what we already own. In India alone, over 35,000 tonnes of Gold is estimated to be lying idle in homes and lockers holding not just emotional significance, but immense untapped financial potential.
By recycling old gold, we can transform existing value into tomorrow’s strength while contributing to a more sustainable and circular economy. Every unused ornament or inherited piece can become part of a smarter, more resilient future.

Augmont has been building India's leading Gold and Silver ecosystem since 2008. Our journey has always been about innovation, transparency and trust from digital access and retail touchpoints to enterprise integrations and trusted partnerships.

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