Sports & Management Research Institute - SMRI

Edwin Moses challenged the IOC’s strict amateurism rules, which prevented Olympic athletes from legally earning money or accepting endorsements. He helped develop the Athletes Trust Fund, allowing prize money and sponsorship income to be placed in managed accounts that athletes could access for living and training expenses.

In 1981, Moses presented the idea to IOC President Juan Antonio Samaranch, helping pave the way for the modernization of Olympic eligibility rules and the professional sponsorship system that supports athletes today. Happy Birthday Legend!!

On this National Sports Day, Sports & Management Research Institute (SMRI) is presenting ‘BUILDING A SPORTY NATION’ by award-winning authors Sijin Bt & Dr Indulekha R.
A must-read for administrators, educators and parents who want to make India a sports superpower by moving beyond all lame excuses.
“Building a sporty nation is not merely about winning medals; it is about engineering a healthier, more resilient and strategically minded society from the ground up.”
You can read this book on Amazon Kindle: https://www.amazon.in/dp/B0H4BLTTPB

Sijin Bt R

Come on, confident and committed Sports Fans, to start a Fan-Owned Multi-Sports Professional Sports Club based in Ernakulam!! Let's build. Come on!!

Patrick Nally is the father of modern sports marketing, who made FIFA and IOC rich. Happy Birthday legend

Happy Independence Day!! We are working to make India winner of 2066 World Cup!! Jaihind!! Jaibharat! India can

"Why we don't have a football ecosystem like Europe?” HAVE BALLS gives you the answer. It’s the ultimate book that tells you everything our media fears to talk about Indian football and football fans. You can read sample chapters of this book. https://smri.in/books/