ITW Sports

3 Decades. One Voice. Millions of Memories. 🇮🇳✨

Come experience Sonu Nigam live on The Revolution India Tour—bringing together the music that has been the soundtrack of our lives.

After 30 incredible years of music, it’s time to relive those unforgettable moments together.

Get notified via District Updates.

https://link.district.in/DSTRKT/TheRevolutionIndiaTour2026PartnerSocial

Welcome to ITW Score – your front-row seat to the business of sport, where we break down how brands, teams, and talent are rewriting the playbook behind the play.

This week, a coconut oil brand finds a niche in women’s cricket, Coca-Cola achieves a trifecta of World Cups, Rexona wins by hiding its logo and a former cricketer tries his luck at baseball.

While he may not have yet made his highly anticipated international debut, at just 15, Vaibhav Sooryavanshi has gone from becoming the youngest cricketer to win the IPL Most Valuable Player award to rapidly emerging as one of the country’s most sought-after brand ambassadors. 👍

Our Co-Founder, Bhairav Shanth, shared his perspective with Kathakali Chanda from Forbes on how exceptional on-field performances are shaping Vaibhav’s rise as a high-value brand, proving that if you’re good enough, you’re old enough, not just to compete at the highest level, but to become a brand icon too.

Forbes

India takes on Ireland today in the opening match of the two-match T20I series in Belfast. With Indian fans looking forward to seeing the World Champions back in action, ITW Universe is proud to announce that it has facilitated Spinny’s title sponsorship for the series.

The partnership aligns Spinny’s core values of trust, performance, and consistency with the spirit of cricket, strengthening the brand’s connection with the game.

A huge shoutout to the ITW team Joshey John, Joylashmi Das, Sheetal Kesari, Preet Kamal Chawla and Ankit Suri for bringing this partnership together. 👏

A big thank you to Spinny team for their trust and belief in us. 🤝

And our gratitude to Cricket Ireland Sarah Keane, Paul O’Sullivan, Rory Knox and Andrew May for their support, as always. 🤝

We wish Team India and Team Ireland all the very best for the series.

Cricket Ireland | Spinny

Welcome to ITW Score – your front-row seat to the business of sport, where we break down how brands, teams, and talent are rewriting the playbook behind the play.

This week, we look at Spinny’s global test drive, TCS decides that To Dare Is To Do, Amul keeps things global and Wimbledon keeps things glocal.

Welcome to ITW Score – your front-row seat to the business of sport, where we break down how brands, teams, and talent are rewriting the playbook behind the play.

This week, we look at the evolution of a partnership, Crypto brands find their voice (again), AFA’s glocalisation masterclass and Levi’s’ quirky marketing tactics!

Welcome to ITW Score – your front-row seat to the business of sport, where we break down how brands, teams, and talent are rewriting the playbook behind the play.

This week, Hello Kitty makes a sports play, Shreyas Iyer becomes a super-coach, Shriram Finance is backing grassroots and Air Transat is piggy backing smartly on the World Cup.

The FIFA World Cup 2026 is off to an electrifying start, with hosts Mexico defeating South Africa and South Korea securing an impressive win over Czechia in their opening matches, our Co-Founder, Bhairav Shanth, shared his perspective with Anjana Naskar from The Economic Times on how Zee can leverage its multi-language strategy, strong distribution network, and broader FIFA portfolio to build a year-round football audience. ⚽️🙌

The Economic Times

The Sri Lanka Women’s cricket team will be taking on hosts England in the showpiece opener of the 10th edition of the ICC Women’s T20 World Cup tonight. ITW Universe is delighted to announce that we have stitched a partnership with the Sri Lanka Women’s Cricket Team, with Dialog coming on board as an Official Team Sponsor.

The partnership will see the Dialog logo featured on the lead arm of the team jersey and is also showcased in a new exclusive television commercial featuring the team’s stars.

We wish the Sri Lankan Women’s Cricket Team the very best for an exciting and successful tournament ahead. 🏏🇱🇰

A huge shout to Deepan Gujrati, Vajeendra Kannangara and Shehan Weerakon for making this partnership possible! 🙌🏽✨

Dialog Axiata | Sri Lanka Cricket

India finally has a FIFA World Cup 2026 broadcaster! ⚽
But what now?
Ankit Suri, DGM - Legal & Strategy (ITW Arc), shared his perspective with Christina Moniz from the on how brands in India can approach a tournament that has less than ideal live broadcast timings for India. TL;DR - think shoulder content, not just live. 👍