09/07/2026
Fit first, electric second.
Luma is a lightweight all-road bike built around the ride, with discreet assistance that feels natural when you need it and disappears when you don’t.
Custom, Handcrafted carbon creations designed, built and painted in Dublin, Ireland. Fifty-One is a different kind of bicycle.
Created in Ireland, by master frame builders, from the highest quality carbon fibre. Equipped with only the finest componentry. Painted and finished by hand, each to its owner’s unique design, to the highest of standards. Tailored to reflect the unique passion, personality and taste of individual riders.
09/07/2026
Fit first, electric second.
Luma is a lightweight all-road bike built around the ride, with discreet assistance that feels natural when you need it and disappears when you don’t.
Pearl White over Liquid Emerald Green. A custom painted Assassin, fresh out the booth🤌
29/06/2026
Thinking about an Assassin? Ride one this Thursday.
We’re bringing Assassin gravel demo bikes to the FiftyOne Gravel Social Ride from Hellfire Club Car Park.
Come for the spin, try the bike, and see how it feels on real roads and trails.
6.30pm rollout, social pace, all welcome. Ride your own bike or contact us if you’d like to book a demo.
*All bikes will have the standard number of handlebars.
A special milestone in Alex Albon’s Williams career provided the inspiration for a custom FiftyOne Sika.
Here’s a first glimpse of Alex’s Sika, drawing inspiration from his helmet design. The Sika will sit alongside his FW14-inspired Assassin pit bike.
The full video lands tomorrow.
16/06/2026
In the workshop at
A raw carbon Sika, Campagnolo Super Record and SES 3.4s, built up by Peter with the attention to detail that makes the difference.
14/06/2026
Built for Alex Albon. Inspired by the FW14.
A one-off FiftyOne for a record-breaking Williams weekend, as becomes the team’s record holder for Grand Prix starts.
The bike takes its cues from the same place as his special helmet: Nigel Mansell’s 1992 championship winning Williams.
A small nod to a big piece of Formula 1 history.
02/06/2026
Join us next Tuesday 10th for an easy going gravel spin after work (emergency miles before the Gravel Extravaganza).
We’ll roll out for a relaxed ride of approx 2 hours. A selection of demo bikes will be available, if you’d like to try one, get in touch this week and we’ll get you set up.
All welcome 🤝
Still earning its keep.
An 80s drill press, a diamond hole saw, and a proven process that’s changed very little over the years.
19/05/2026
Cycling Weekly reviews the Sika. The bike had to do the talking. This time, it did.
Full review at the link in bio.
07/05/2026
Delighted to support local club Gravel Extravaganza 2026 right here on our doorstep.
Irish gravel is still in its infancy, but all the ingredients are there. The trails, the scenery and the community. Events like this are what push it forward.
We’ll have the FiftyOne Assassin involved on the day, with a limited number of demo bikes available to ride.
We’ve also limited numbers left of our current Assassin offer at €2999, fully available through the Bike to Work scheme. A bike built exactly for this type of riding.
See you in June!
| Monday | 9am - 6pm |
| Tuesday | 9am - 6pm |
| Wednesday | 9am - 6pm |
| Thursday | 9am - 6pm |
| Friday | 9am - 6pm |