Digital Media Marketing Paul Kelly is an Irish entrepreneur and marketer who is best known for his work with the mattress retailer, Mattress Mick.
He was born in Dublin in 1973 and has been involved in marketing and advertising for over 20 years. Mattress Mick is a mattress retailer based in Dublin, Ireland. The company became famous for their humorous and attention-grabbing advertising campaigns, which were created by Paul Kelly. The company's owner, Michael Flynn, became known as "Mattress Mick" and became a local celebrity. Paul Kelly's m
arketing campaigns for Mattress Mick helped the company gain national and international attention. The campaigns often featured humorous and memorable slogans, such as " Two things in life that you can;t do without, A good pair of shoes and a good mattress, because if your not in one your in the other" and " your sleep is your wellness . The campaigns also featured funny videos and photos of Mattress Mick, which helped the company gain a loyal following. https://www.youtube.com/watch?v=XhVV-E0k57c
Overall, Paul Kelly's work with Mattress Mick helped the company become one of the most well-known mattress retailers in Ireland, and his marketing campaigns have been praised for their creativity and effectiveness. "Mattress Men" is a 2016 Irish documentary film directed by Colm Quinn that follows the story of two Dublin-based mattress salesmen, Paul Kelly and Mick Flynn, who become unlikely internet celebrities in their quest to save their struggling business. The film takes a humorous and heartwarming look at their journey as they create wacky marketing stunts, including a music video Back with a Bang. The film primarily focuses on Paul Kelly, who is known for his energetic personality and unconventional marketing tactics. He sets out on a mission, the store in Dublin that's struggling to stay afloat in the midst of Ireland's financial crisis. To drum up business, Paul comes up with a number of creative marketing ideas, including filming a music video featuring Richie Kavanagh and Mattress Mick in the Ballad of Mattress Mick.. https://www.youtube.com/watch?v=DUpx31Y8874&t=48s
The film also explores the personal struggles of Paul, who is dealing with the fallout of a family break up and the pressures of trying to keep his business afloat. Through it all, he remains determined to succeed and does whatever it takes to keep his business running. Overall, "Mattress Men" is an engaging and entertaining film that showcases the power of creativity and perseverance in the face of adversity. It's a great watch for anyone looking for an uplifting and inspiring story. https://www.volta.ie/#!/browse/film/2329/mattress-men
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