IPSEM Squared

The Wildcard line-up for United States Smash 2026 has been confirmed, adding another layer of heat to one of the biggest events on the WTT Series calendar, set to land at the Ontario Convention Center in Southern California from 26 June to 5 July.

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Sixteen matches went the distance on the opening day of WTT Star Contender Ljubljana 2026 Presented by I Feel Slovenia, with Ryu Hanna’s win over No.3 seed Chien Tung-Chuan proving to be one of the biggest upsets in Qualifying Round 2 (3-11, 8-11, 9-11, 11-9, 11-6).

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We are delighted to welcome Emily Hudson to IPSEM Squared as Associate Partner – Business Performance.

[https://www.linkedin.com/in/emily-hudson-9b67192a/]

Emily brings 15+ years’ experience delivering strategic design projects across FMCG, luxury and corporate sectors. She has supported major international organisations including Diageo, Unilever, Mondelez, Friesland Campina, Petronas, Sime Darby and Singapore F&B group Yeo Hiap Seng.

Based in Singapore since 2012, her career began in London working with Formula 1 and A1GP, delivering solutions and onsite support at race events in the UK and across the Middle East.

Emily’s experience strengthens our ability to support sponsors and agencies, sport and event organisations, and hosts to improve service delivery with reduced costs and risks, shortened delivery times, and create greater clarity and confidence for stakeholders.

At IPSEM Squared, our Business Performance Improvement approach aligns people, process and information flows to create operational control, measurable performance and governance clarity. We then enable further benefit through structured platform capability.

Structured performance is no longer optional.

We are building the capability to deliver it.

Emily Hudson - Self-employed | LinkedIn Experience: Self-employed · Location: Singapore · 500+ connections on LinkedIn. View Emily Hudson’s profile on LinkedIn, a professional community of 1 billion members.

11 years ago, Fang Bo shocked fans far and wide as he defeated the legendary Zhang Jike on his way to the Men’s Singles final at ITTF World Championships Finals 2015, eventually going on to lock up the silver medal in Suzhou.

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The Men’s Doubles champions from Europe Smash – Sweden 2025, Wong Chun Ting and Baldwin Chan, are out of the title running at WTT Contender Zagreb 2026.
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As we build up to United States Smash 2026, which is now less than three weeks away, we are looking back at some of the historic moments from last year's inaugural event. Today, we reminisce on Lim Jonghoon and An Jaehyun’s phenomenal title run in the Men’s Doubles event in Las Vegas.

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Our team spent several fascinating days in Rabat & Casablanca as part of the Department for Business & Trade delegation at the UK - Morocco Business Forum. We took the opportunity to speak with Moroccan companies about our Business Performance Improvement service.

Morocco is a fascinating country, setting itself up to be the powerhouse of Northern Africa plus Francophone Africa. It has a strong vision for where it wants to be and what it wants to achieve, driven by its Road to 2030 initiative.

#businessperformanceimprovement #ipsemsquared #morocco #roadto2030 | IPSEM Squared Business Performance Improvement Our team spent several fascinating days in Rabat & Casablanca as part of the Department for Business & Trade delegation at the UK - Morocco Business Forum. We took the opportunity to speak with Moroccan companies about our Business Performance Improvement service. Morocco is a fascinating country, s...

The ITTF Table Tennis World Rankings are set to undergo significant changes over the coming weeks, as the WTT Series witnesses an epic June that started with WTT Contender Skopje 2026 and culminates with United States Smash 2026.

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Our Managing Director - Stuart Snowden - was recently featured in the European Sponsorship Association (ESA) Member Spotlight. The themes he covers are ones we keep coming back to across the industry.

The piece covers why sponsorship is now even more strategic, and what that actually requires in practice. In the spotlight he discusses several points:
- The industry does not have a measurement problem. It has a prioritisation problem. The tools to count impressions are well-established. The processes to verify what was delivered, capture qualitative impact and build trusted information frameworks are not.
- AI amplifies your existing processes. If they are weak, it accelerates inconsistency.
- Rights verification: tracking whether contracted obligations is not held back by technology, but inappropriate processes and governance. In most cases, no one is systematically checking.
- Organisations need to focus on information rather than data - data is figures, information is insight.
- The organisations that succeed will not necessarily be those with the most advanced tools. They will be those with the clearest operating models.

Read the full spotlight:
https://sponsorship.org/esa-member-spotlight-ipsem-squared/

Three days of qualifying action have got North Macedonia rocking, with the main draw lineup for WTT Contender Skopje 2026 officially settled, and Camille Lutz’s name is included.

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