ICARUS Sports

Full-Service Sports Media Agency
Video Production| Media Distribution| Brand Promotion
Raising the game, worldwide🎯 Every brand has a business interest.

Footage of a sports event is more than the story of the highs of winning and lows of not. Around the racing core, there are a myriad other stories; athletes, technology, physical demands, training and nutrition, venues, spectators – which can produce many features for broad appeal. Enthralling footage is fascinating and compelling viewing for a diverse audience, from youth to the mature viewer, ex

pert to recreational fan. Music, narrative, audio and graphics are all also key strategies in telling the story, and we work with some of the best talents and creative specialists. We advise rights holders on ways to maximize the value of their assets through distribution of their video content. Media distribution is the connection between client (event, business, sponsor, organizer) and the customer. The internet has expanded how viewers consume content, enabling them to watch what they want, when they want and where they want. Digital strategies are central to distribution, and ICARUS Sports’ integrated approach helps our clients navigate the intricacies of traditional broadcast, interactive and online channels. Working alongside our Production team, our Distribution team provides a seamless solution for both rights holders and broadcasters worldwide. ICARUS Sports has developed a personal relationship with the vast majority of broadcasters worldwide, and it is this relationship which enables us to work with events and maximise the return on investment to our clients. Whether with rights-holders or representatives of rights-holders, our team has the expertise to enhance existing relationships and establish new ones. We are renowned as a reliable service provider. ICARUS Sports offers cost effective branding and positioning within outdoor sports in fast growing markets. We manage the global media and commercial rights for numerous sports events, providing strategic advice and sponsorship activation programmes, connecting international brands with a high end sports audience. Distinguishing your brand from its competitors and standing out in the business world and over the years we have helped several brands become leaders in their market. Whether you want to promote an existing product, give it a new identity or develop a new production, our expert team will have a range of innovative and sustainable concepts to inspire. Promote your Brand
– we can advise you how to promote your brand and leverage media opportunities to bring your brand to the forefront. Promotional Videos
– are essential marketing tools for any company, providing a showcase for services, products, brand or other aspect of your business. We provide cost effective and unique videos which will make you stand out, engage your audience and maximise return on investment. Brand Inclusion on TV Shows
– we offer brand positioning on our TV Shows to help build effective communication, whether subtle inclusion or bold statement, to attract and inform the consumer.

21/08/2026

Enjoy the highlights from Day 2! ⚡️👇

21/08/2026

Modern Pentathlon brings together speed, precision, endurance and strategy in one extraordinary sporting challenge.

Last June, the UIPM 2026 World Cup Series came to an exciting conclusion in Hungary with the World Cup Final. 🏆

Now, the world’s top athletes turn their eyes to Guiyang, China, where the flagship UIPM 2026 Pentathlon World Championship will take place from August 24–30. As the competition unfolds, outstanding performances will not only define champions, but also inspire new talents and future generations to take on the challenge.

As proud partners of UIPM - World Pentathlon, we are once again thrilled to support this unique sport and be part of an event that brings together athletes from around the world through passion, dedication and the pursuit of excellence.

Let the action begin in China! 🇨🇳

©️Photo Credit: UIPM World Pentathlon / Nuno Gonçalves

20/08/2026

Sailing never stops! 🌊

This time, our crew is in Urla, Tukrey, for the 2026 Formula Kite Youth World Championships, capturing all the action as the world’s top young talents battle it out on the water!

Stay tuned! 🔥

13/08/2026

Time for action in Istanbul! 🌊

The Formula Wing World Championships are officially underway, and ICARUS Sports couldn’t miss this world-class sailing event. Top Formula Wing athletes are going head-to-head in a week shaped by wind, speed, balance, and tactical racing.

▶️ Get a taste of the action and check out the highlights from Day 1.

12/08/2026

Riga is about to become the global stage for the world’s best calisthenics athletes. 🇱🇻

From August 12 to 15, Latvia will host the Calisthenics World Championship, bringing together some of the strongest and most talented athletes from 50 countries for a celebration of strength, skill and athletic excellence.

At ICARUS Sports, we are proud to partner with the World Street Workout and Calisthenics Federation (WSWCF) as it celebrates its 15th anniversary, bringing all the action and a world-class calisthenics experience to audiences around the world.

One stage, three disciplines:
• Freestyle
• Power
• Endurance

🤝 We’re excited to contribute to this milestone event that celebrates the athletes, the sport, and the global calisthenics community. Stay tuned!

©️ Photo Credits: World Street Workout and Calisthenics Federation (WSWCF)

07/08/2026

Powerboat action at its best!

The Arendal Water Festival 2026 hosted the UIM Offshore World Championship, combining high-class powerboat races, with an extensive program of activities aimed at young people 🚤

Participants and visitors from around the world enjoyed the thrilling spectacle of this truly special water event in Norway 🌊 🇳🇴

📹 We are proud to have covered all the action, bringing you the highlights of the days.

04/08/2026

The Tour of Austria celebrated its milestone 75th anniversary edition 🚴‍♂️

Between July 8th and 12th, top cyclists from around the world took on this challenging race, covering a total distance of 844.8 kilometers across five demanding stages. It was a spectacle of thrilling competition and elite performances, with athletes pushing their limits through breathtaking urban landscapes and stunning Austrian scenery 🇦🇹

As the official partner for the event's live rights distribution, we are thrilled and proud to bring this world-class racing spectacle to audiences across the globe 🌍 ✨

©️ Photo credit: Tour of Austria / Expa Pictures

31/07/2026

The Phygital Games of the Future 2026 are officially underway! 🚀

The world’s leading phygital sporting event —where gaming and technology meet sports— is taking place in Astana, Kazakhstan, from July 29 to August 9. More than 800 athletes representing over 50 nationalities have taken on the challenge, competing across eight dynamic disciplines ⚽ 🎮

We are proud to be partners of this amazing phygital community. Stay tuned for more updates!

©️ Photo credit: Phygital International

27/07/2026

The KUMHO FIA TCR World Tour 2026 season is in full swing 🔥

The first four Rounds of the championship have already delivered thrilling on-track battles, with drivers and teams giving their best at every race. Italy, Spain, France and Portugal have hosted the opening rounds, while the action continues this October in Asia 🏁

As the official partner for the event's live rights, we are proud to bring this world-class racing spectacle to audiences across the globe.

©️ Photo credit: WSC/Fastclick-AvensImages

24/07/2026

Cycling to the limit! 🚴

The 25th Tour of Magnificent Qinghai International Road Cycling Race 2026 concluded with outstanding success, bringing together elite cyclists from around the world as they raced through the breathtaking landscapes of Qinghai Province 🇨🇳

As the official partner for the event’s live broadcast rights, we are proud to have been part of delivering this world-class sporting spectacle to audiences worldwide.

©️ Photo credit: Tour of Magnificent Qinghai

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http://www.icarus-sports.com/

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Agias Fotinis 12
Athens
17121

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