21/08/2026
Looking for an e-bike shop in Hampshire?
Come and visit us in Shawford or Romsey and see what a test ride at The Cycle Company is all about.
We'll help you compare different bikes, answer your questions and get you out on the road so you can experience an e-bike before making your decision.
Find out how a test ride works at The Cycle Company: https://www.thecyclecompany.co.uk/pages/test-ride
12/08/2026
Make the most of the summer on a new bike. Save up to £2,400 on selected e-bikes from Mondraker, 3T, MiRider, Merida and more.
If you've been thinking about a new bike, now's the perfect time to make the most of the sunshine and save.
Shop online with free UK delivery, or visit us in Shawford or Romsey to see the range for yourself.
Shop the sale: https://www.thecyclecompany.co.uk/collections/ex-demo-sale?page=1
03/08/2026
There's a reason more families are choosing cargo e-bikes.
The Estarli e-Cargo Longtail L20 makes everyday journeys easier, from the school run and weekly shop to weekends out together.
Come and see why cargo bikes are becoming such a popular alternative for shorter journeys.
Visit us in Shawford or Romsey to take one for a test ride.
https://www.thecyclecompany.co.uk/collections/all-products/products/estarli-ecargo-longtail
03/08/2026
Looking for a comfortable, easy-to-ride e-bike this summer? For a limited time, you can save on the Gazelle Paris C7.
Designed with comfort in mind, the Paris C7 is ideal for everything from everyday journeys to relaxed weekend rides. With its upright riding position, Bosch motor system and smooth, confidence-inspiring ride, it's a great choice for anyone looking to enjoy more time on two wheels.
The offer is available until 24th August, while stocks last.
Pop into our Shawford or Romsey stores for a test ride, or shop securely online with free UK delivery.
Shop the Gazelle Paris C7 today.
https://www.thecyclecompany.co.uk/search?type=product&q=gazelle%20c7*
29/07/2026
Duncan has done it. After 21 stages, 3,310km of riding and over 52,000m of climbing, Duncan has completed Le Loop, the full Tour de France route, one week ahead of the professionals.
Since setting off, he’s ridden every stage through to Paris, spending over 143 hours in the saddle and taking on some of the toughest climbs the Tour has to offer.
A few highlights from the ride:
Stage 19 was the biggest day, taking on Alpe d’Huez with 186km and over 5,300m of climbing.
The toughest stage by effort was Stage 6 through the Pyrenees, while Stage 13 from Dole to Belfort was the longest single ride at 203km.
Along the way, Duncan has also raised over £5,200 for the William Wates Memorial Trust, helping disadvantaged young people across the UK through sport, arts and education.
We’re incredibly proud of what Duncan has achieved and the commitment it took to complete such a huge challenge.
Take a look at the photos from the ride and see what went into completing the full Tour de France route over on Instagram:
If you’d like to support Duncan’s fundraising, you can still donate here:
https://fundraising.wwmt.org/fundraisers/duncanpryde/ride-le-loop
13/07/2026
Looking for a premium electric gravel bike but not sure which 3T is right for you?
From the fast and responsive E-Racemax, to the adventure-ready E-Extrema and the incredibly capable E-Ultra, every 3T e-bike is designed and painted in Italy, combining lightweight carbon frames with natural-feeling electric assistance.
As one of only a handful of UK retailers to stock the 3T range, we're here to help you find the right bike for the way you ride.
Read our latest guide to discover the differences between the models, then explore the full 3T range online or pop into our Shawford or Romsey stores for a closer look.
Read the article: https://www.thecyclecompany.co.uk/blogs/news/which-3t-electric-bike-is-right-for-you-understanding-the-3t-e-bike-range
Shop the 3T range: https://www.thecyclecompany.co.uk/collections/all-products/3t
09/07/2026
Duncan is now well underway on his Le Loop challenge.
He's riding the entire Tour de France route one week ahead of the professionals, that's 21 stages, 3,333km and over 54,000 metres of climbing, all to raise money for the William Wates Memorial Trust, helping disadvantaged young people across the UK.
We thought we'd share a few photos from the ride so far. It's an incredible challenge, and we're all wishing him the very best as he takes on the remaining stages.
If you'd like to support Duncan and this fantastic cause, you can donate here: https://fundraising.wwmt.org/fun.../duncanpryde/ride-le-loop
You can also follow his progress over on Instagram
08/07/2026
Small space, big adventures.
Lightweight and foldable e-bikes fit perfectly in campervans, caravans, or even car boots, giving you the freedom to explore new trails, towns, or coastline as soon as you park.
We’ve got the foldable e20.7, e20.9, and e20.X for easy storage, and lightweight options like the e28.X and e28.9 for effortless riding on the road or gravel.
Pop into Shawford or Romsey to see our range and take one for a test ride, or browse online from home: https://www.thecyclecompany.co.uk/collections/all-products/estarli