Joseph Ferraro Coaching

Joseph Ferraro Coaching Empowering you to take action, grow and achieve lasting transformation. https://www.instagram.com/josephferrarocoaching?igsh=aDk5d2NyejdwY3Q1

08/09/2026

By 2027, there could be zero apprentices coming through our industry. Zero.

Apprenticeship starts are down 70% in a decade — from 13,000+ a year to around 4,000. Still falling.
Someone took a chance on you once. Invested time, money, patience — before you'd earned them a penny. That's how this industry has always worked.

When we stop doing that, we're not closing the door on "some kid out there." We're closing it on our own kids, our nieces and nephews, the next generation of hairdressers, full stop.
This isn't just on salon owners. Clients — understand why training costs money. Brands — invest back into the industry that pays you, not just the marketing.

"As long as I'm okay" isn't a strategy. It's how you end up with no one left to cut hair in ten years.
Take the chance. Back the salons that train. Fund the training, not just the marketing.

This industry gave us a career. It's on us to keep it here for the next lot.

03/09/2026

Chasing new clients while your existing ones walk out the back door.

New client offers. Boosted posts. Referral schemes. All chasing people who don't know you yet.

Meanwhile, clients who already trust you are quietly rebooking somewhere else — because nobody asked them to come back.

It's always cheaper to keep a client than to win one.

Before you spend another pound on attracting new faces, fix the rebooking conversation at the chair.

Retention is the marketing budget you're not using.

This is the kind of shift coaching creates.

If you're curious what that could look like for your salon, DM me "CLARITY" and let's have a chat.

01/09/2026

Stop measuring your salon against someone else's highlight reel.

I've been in this industry 20+ years. Entered the awards, done the collections, made the lists. I'm not against any of it — there's a time and place.

But a few years ago I chose a different focus: my team, their pay, their development, their experience of working with me. My salon. That became everything. And I've never looked back.
Awards, shoots, collections — they cost money. Sometimes it comes out of the team, not just the business.

Meanwhile some of the most successful owners I know aren't on Instagram daily. Aren't entering competitions. Aren't doing shoots. They're just quietly building something real and sustainable.
What you see online is a chapter, not the story. You don't see the pressure, the struggle to hold onto a team, what's really going on behind the screen.

Look after your business. Look after your team. Look after yourself.

The industry is changing — and the owners who'll win long-term are choosing people over prestige.

If this resonates, DM me "TEAM" and let's talk. 👇

27/08/2026

The best marketing your salon has isn't your Instagram grid. It's the experience happening in your chair right now.

The consultation. The way you explain what you're doing. The finish. The product recommendation. The rebooking conversation.

Every single touchpoint is a chance to create a client who tells someone else about you.

Word of mouth isn't luck. It's the result of an experience worth talking about — and that's engineered, not accidental.

If you're curious what that shift could look like for your salon, DM me "CLARITY" and let's talk.

14/08/2026

Quick question — do you actually know why your commission rate is what it is?

Most salon owners set it by asking what the salon across town pays. Or matching what a stylist asked for in an interview.

That's not a strategy. That's a guess.

Your commission rate should come from three numbers:
→ Your overhead
→ Your profit target
→ The extra tax and pension you pay on top of every pound of commission (the one almost nobody accounts for)

Run those three through the right formula, and you get your ceiling — the highest rate you can actually afford, before you're quietly giving profit away.

If you don't know your number, that's normal. Most owners don't.

DM me "PROFIT" and let's work out yours.

12/08/2026

Being fully booked feels like proof you're doing well.

But if you're the busiest person in your own salon, nobody's actually running it.

There's nothing wrong with staying behind the chair — some of the best owners I coach still do.
The problem is when it's the only thing happening, and the business itself has no one steering it.

Growth doesn't come from adding more hours in the chair. It comes from protecting time to think, plan, and lead.

That's the shift I help salon owners make.
Curious what that could look like for you? DM me "CEO" and let's talk. 👇

07/08/2026

Most salon owners are working off a feeling, not a figure.

Your break-even number isn't just an accounting exercise — it's the line between guessing and knowing.

Once you calculate it properly (every wage, every bill, every cost), your targets change.

You stop aiming to just be "busy" and start aiming past the number that keeps the lights on, toward the number that pays you properly.

This is the kind of shift that happens when salon owners get the right support.

DM me PROFIT and let's have a chat. 💬

05/08/2026

Hope is not a retention strategy. 👀

If a client leaves your chair without a next appointment booked, you're relying on them to remember, to prioritise you, to come back before life gets in the way. That's not a strategy — that's a gamble with your future diary.

Rebooking at the chair works because you're catching the moment when trust and satisfaction are at their peak. It's not pushy. It's planning — for them, and for you.

The salons with the healthiest diaries aren't the ones with the biggest following.

They're the ones with the best rebooking habits.
Want to know where your rebooking is actually leaking? DM me CLARITY and let's have a chat. 💬

30/07/2026

Being brilliant behind the chair is what gets you started.

It's not what scales a business.

Most salon owners hit a ceiling that has nothing to do with talent — it's the systems, structure, and strategy behind the scenes that were never built.

That's the shift I help owners make. From working IN the salon to building something that works without you having to be on every chair, every day.

If any of this sounds familiar, I'm always up for a conversation. No pitch, just a chat 👇

27/07/2026

There's a moment every salon owner hits.
You stop being just a hairdresser. You become a business owner.

But here's the question most people never ask themselves: has the way you think caught up with that?

Because so many of you are still running your salon like you're employed. Still nervous to put your prices up. Still avoiding the hard conversations. Still waiting for someone to give you permission.
Nobody's coming to give you that permission. You're the CEO now.

So stop deciding like the stylist you used to be. Start deciding like the owner you are.

This is exactly what shifts when salon owners get the right support around them. If any of this hit home, come and have a conversation with me — no pressure, just clarity. 👇

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