Velo Atelier

12/09/2026

Meet the new Factor ELARA.
Road racing soul. Gravel capability.

The new ELARA combines the precision and handling of a road racing bike with clearance for tyres up to 57 mm, creating a new platform for fast, aggressive gravel riding.

Gravel riding has evolved. Equipment choices are increasingly specialised, and the difference between road and off-road racing continues to narrow. ELARA responds to that evolution by bringing the priorities of a modern race bike focused on speed, precision and direct handling, to a platform designed for unpredictable surfaces.

The frame geometry reflects that philosophy. ELARA is designed to place the rider in an efficient, performance-focused position while maintaining the stability required for loose surfaces and high-speed descending. The result is a bike intended to change direction with the immediacy expected from a road racer while remaining controlled when the surface deteriorates.

At Velo Atelier, we make sure the bike you want is the bike that fits. We start with your position, then specify the frame size, bar width, stem length, cranks and gearing around you. Built and set up in-house, with every detail considered from the start.

Want one? Get in touch to discuss your ELARA.
https://www.veloatelier.co.uk/factor

Never. Status Quo.

11/09/2026

Pearson Cycles now available at Velo Atelier.
Designed in London. Shaped by the people who ride them.

With roots stretching back to 1860, Pearson brings something distinctive to modern carbon performance bikes: frame geometry informed by more than 3,000 professional bike fits.

That means the riding position is considered from the first drawing, with geometry developed around the people who will actually own the bikes.

Shorter reach and taller front ends help make a comfortable, sustainable position achievable, alongside the clean lines, responsive handling and speed that make you want to press on when the legs feel good.

That’s why Pearson belongs at Velo Atelier. We believe a great bike should look the part but also feel right beneath you, so you can enjoy everything you bought it for.

Considering a Pearson? Get in touch to arrange a fit. We’ll help you choose the right model, frame size and specification around your position and the riding you love.

https://www.veloatelier.co.uk/pearson

08/09/2026

Factor is back at Velo Atelier.
For riders who want performance without compromising on fit.

Buying one through Velo Atelier means combining cutting-edge engineering with the fit-first approach behind everything we do.

Instead of ordering a standard build, we’ll help you choose the right Factor model and specify the frame size, cockpit, crank length, gearing and components around you. Your bike is then built and set up in-house at Velo Atelier.

The full Factor range is now available.
Never. Status Quo.

If you’re considering a new performance bike, come in for a chat or send us a message.

https://www.veloatelier.co.uk/factor

05/09/2026

Watch a custom Mosaic RT-1 with Campagnolo come together at Velo Atelier.

Handcrafted in Boulder, Colorado, the RT-1 combines double-butted titanium tubing, beautifully finished welds and rider-specific geometry with the unmistakable character of Campagnolo.

In this video, we take you through the complete build—from bare frameset to finished bicycle.

At Velo Atelier, a custom bike begins with a professional bike fit. We consider the rider’s physiology, movement, position, riding style and ambitions before helping to define the geometry and specification.

The result is more than a beautiful titanium bicycle. It’s a bike created to fit its rider, deliver the intended handling and provide an exceptional experience on the road.

Interested in commissioning a custom Mosaic?

Contact Velo Atelier or book a professional bike fit to begin your custom-bike journey.

Watch a custom Mosaic RT-1 with Campagnolo come together at Velo At...

04/09/2026

Some bikes are selected from a catalogue.

A Meteor Works bicycle is created around you.

The process begins in the Velo Atelier bike-fit studio, where we learn about your body, your riding and what you want from the bike. Those insights guide the geometry, handling, materials and component choices—bringing every element together with a clear purpose.

The result isn’t simply a custom-sized frame. It’s a complete bicycle designed for one rider and handcrafted in Warwick.

Whether you want greater comfort, confident handling, long-distance capability or something genuinely individual, we can create a bike that reflects the way you ride.

Your measurements.
Your ambitions.
Your bicycle.

Contact Velo Atelier to book your bike fit and begin your Meteor Works commission.

01/09/2026

Titanium. Tailored to you.

The Mosaic RT-1 is a modern road bike with timeless character—handcrafted in Boulder, Colorado, using double-butted titanium tubing and rider-specific geometry.

But a truly custom bike doesn’t begin with a frame.

It begins with you.

At Velo Atelier, we start with a professional bike fit to understand your body, position, riding style and ambitions. That information becomes the foundation of a Mosaic created specifically for the way you ride.

Ready to start your own custom-bike journey?

Book a bike fit or contact us for a Mosaic consultation.

31/08/2026

What you feel on the bike only tells part of the story. Pressure mapping lets us see the rest.

The first image shows concentrated areas of high saddle pressure and an unstable pelvis—often experienced by the rider as discomfort, numbness, constant repositioning or difficulty settling into an efficient pedalling rhythm.

After fitting, the second map tells a very different story: pressure is distributed more evenly, peak pressure is reduced and the pelvis is noticeably more stable.

Using the gold-standard gebioMized pressure-mapping system, we can measure exactly how you interact with the saddle while riding. This helps us make informed changes to saddle choice, height, setback, angle and overall position—then verify the results in real time.

It isn’t just for professional cyclists. Pressure mapping can help riders of every level:

• Ride more comfortably
• Reduce unwanted movement on the saddle
• Improve stability and pedalling efficiency
• Find the right saddle with less guesswork
• Feel more confident on longer rides

A bike fit shouldn’t be based on appearance or assumptions. It should be guided by the rider, supported by objective data and confirmed by how the bike feels.

If discomfort is limiting your riding—or you simply want to know whether your position is working as well as it could—book a professional bike fit at Velo Atelier.

See the difference. Feel the difference.

30/08/2026

A beautiful bike should do more than turn heads. It should feel as though it was made for you.

The Festka Doppler brings together titanium, carbon and fully custom geometry to create a bike shaped around the rider—not the other way around.

At Velo Atelier, that process begins with a professional bike fit. We look at your position, movement, riding style and ambitions before helping you create the right bike.

Thinking about your next bike?

Book a bike fit or contact us to begin your Festka consultation.

18/08/2026

10 Years of Bike Fitting at Rapha London

For the last decade, Velo Atelier has been taking our BikeFit MOT sessions to Rapha Soho, helping riders understand their position, movement and interaction with the bike.

Think of it as an MOT for you and your bike.

During the one-hour session, Lee Prescott, creator of our Clinical BikeFit protocol, combines functional movement and range-of-motion screening with an assessment of your foot support, riding position, movement on the bike and saddle pressure.

The aim isn't simply to change your position. It's to understand what's happening, identify where improvements can be made and make informed adjustments that can improve comfort, efficiency and performance.

Whether something doesn't quite feel right, your position hasn't been checked for a while, or you'd simply like to understand your riding position a little better, it's a great opportunity for a professional check-up without committing to a full Clinical BikeFit.

Spaces are always limited, so follow the link below for more information and booking.

https://www.veloatelier.co.uk/post/bike-fittings-at-rapha-london

Your bike gets an MOT. Maybe you should too.

01/08/2026

New Podcast | Cycling Demystified

We were delighted to see Lee Prescott, founder of Velo Atelier and President of the International Bike Fitting Institute (IBFI), join the team at Cycling Demystified for a fascinating conversation about bike fitting, the future of the profession and the work being done through the IBFI to raise standards across the industry.

The discussion explores everything from education and certification to why bike fitting should be recognised as a profession built on evidence, critical thinking and continuous development—not just experience alone.

As our understanding of biomechanics, technology and rider interaction continues to evolve, so too must the way we approach bike fitting. Conversations like these are an important part of moving the industry forward and encouraging open discussion around best practice.

Whether you're a cyclist wanting to better understand what goes into a professional bike fit, or a fitter interested in the future of the profession, we think you'll find plenty to take away from this episode.

A big thank you to Wei, Matt and Ev for the invitation and for creating a podcast that encourages thoughtful discussion about the science, engineering and craftsmanship behind cycling.

🎧 Have a listen, and let us know what you think.

https://creators.spotify.com/pod/profile/cycling-demystified/episodes/194-Is-Bike-Fitting-Becoming-an-Official-Healthcare-Profession--with-IBFIs-Lee-Prescott-e3me54a